Going it alone eh? Overcoming the fear of not making enough bank is probably the biggest worry for you. After all, those pesky twits at Quantico keep getting the serious stuff while you’re stuck on hourly billing that barely pays for the old Macintosh you bought off your ex-freelance buddy who’s now working at Quantico.
Believe it or not you’re doing something that almost always shakes up the establishment. Even though they’ll never admit it. Or maybe they will. (See what I did there?) The truth is, nothing has more potential to destroy the monopoly of the status quo than a fresh, fast-moving new entry. And that’s one scary truth for the establishment, at least for those who compete. If you’re going to compete with the big players as a fresh, new entry you’ll likely fail. Of course you will.
The big players are, well, big. And they’re players because they know how to play the game. It’s unlikely you’re going to beat them at the game because they influence the rules. So don’t compete. Don’t go into an industry trying to copy what others have already invented. Instead, be what you are — fresh and fast-moving.
Get into the industry as a unique entity that’s going to bring something new that no one else has brought. You’re a freelancer. You’re small, mobile, and flexible. That’s the stuff of dreams and startup cultures. Why would you hide that just because you can appear to resemble the rest of the pack? Forget the competition. Focus on what makes you different from the other players. Invent your own ways of doing things. Let the others worry about you. It worked for us back when we first started out.
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We create and conduct intelligent seminars, workshops and talks for organizations, groups, and entities to communicate better. Why do we do that? Entities and organizations are shaped by how they talk to themselves and to others. We help you hone and refine your language aspirations through practical hands-on strategies that you can begin to use immediately, wherever you are.Learn More
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We form intelligent concepts and ideas. How does that work? Conceptual thinking adds value to the writing process that extends to your brand. We create brand behavior guides, tone-of-voice style manuals, and conduct brand naming exercises. We also help you to fully understand the best course for your communication through language audits and expert insights refined over years of experience.Learn More
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Learn what makes content marketing, and what makes content marketing effective — then use your skills and knowledge across offline and digital platforms to form relationships, build credibility, and gain content authority.Learn More
Create and configure high-functioning social media campaigns, and learn how to create and optimize appealing, targeted content that is highly valued by people and by search engine technologies.Learn More
Learn how to become a professional copywriter with an innovative portfolio and strong career prospects, and discover how to write structured communication pieces for any technical document and project content.Learn More