Quantico (Singapore) Copywriting, Content Marketing and Web-Writing Workshops and Courses

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introduction to copywriting

Add Miles to Your Content

Copywriting is a multidimensional field of study that creates powerful influencers within the minds of consumers, and action-oriented conditions into the DNA of brands. A professional copywriter is trained to capture, keep, and leverage the attention of audiences towards a purchasing objective. This workshop teaches you how to apply the skills of professional copywriting across industries and brands in Singapore and Asia. Through the course of this copywriting workshop, you will become skilled at creating interactive audience experiences through copywriting methods that sell products and services — and also ideas, people, beliefs, brands, emotions, leadership, and ideologies.

2-Day Workshop
9:30am 5:00pm
S$950 nett
Introduction to Copywriting Workshop

Introduction to Copywriting

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Uniformed Services: If you are a part of a uniformed services organization you may be eligible to apply for an internal subsidy for your training workshop and course at Quantico. This subsidy is for all gazetted uniformed services (the armed forces, police force, civil defence, medical organisations, and uniformed youth groups) approved by the Republic of Singapore.

The Professional Copywriting Toolbox

Welcome to the Mechanics and Methods of Copywriting


Building Actions + Descriptions into Content Collateral


Understanding the Psychology of Persuasion and Influence


Diving Deeper into the Consumer Relationship Mindset


Mastering Storytelling and Creating Brand Worlds


Controlling Tone-of-Voice in Copywriting Environment


Extending Copywriting to Rich Media Environments


Mastering B2B + B2C Communication


Integrating Copywriting + Design-Thinking into Your Work


Mastering Taglines Across Online and Offline Media


Mastering Paragraphs Across Online and Offline Media


Writing Concisely + Precisely for all Media Types


Writing for Brevity + Clarity for all Audience Types


Building Onpage + Offpage Engagement Strategies


Threading Personalities and Personas into Copywriting


Local Cultures. Global Markets. Combining Content Perspectives


Mastering the Creative Brief and Choosing Agencies


Integrating Images and Video with Words and Texts


Mastering Internal-Audience Copywriting Methods


Mastering External-Audience Copywriting Strategies


Fusing Copywriting + Content Marketing for Social Media


Building the Future of Copywriting: 2020 + 2025


Your Copywriting Workshop

Why do organisations like 3M, Google, AccorHotels, Ministry of Education (MOE), MINDEF, Delphys, OCBC, McCann World Group, Lifelong Learning Institute (e2i), BusinessChina, Ministry of Communications and Information (MCI), Starhub, and the Workforce Development Agency (WDA) trust Quantico’s workshops to develop their leaders? Our research into communications made us a leader in the field. Today it’s keeping us ahead of it. When you come for a workshop at Quantico, you are entering a world of human stories, of lifelong learning, and a community of content experts committed to broadening and deepening the skills and capabilities of communications professionals.

Regional Recognition

‘Introduction to Copywriting’ is Quantico’s most popular workshop, and has been attended by representatives across Asia-Pacific including government, telcos, banks, tech companies, hotel groups, universities, enterprises, media, and non-profits in Singapore, Malaysia, Indonesia, Thailand, India, and China. Click on one of the links (opens a new tab) below to read more.

(Brunei Times) Copywriting A Company’s Success
(Brunei Times) Copywriting Communication Strategies
(Asia One) Quantico Helps Businesses Thrive With Content
(Brunei Times) Here’s How To Sell An Ideology
(Brunei Times) Quantico Copywriting Skills Launch

Workshop Takeaways

‘Introduction to Copywriting’ gives you intensive coaching to becoming a professional-grade copywriter, with the skills, education, and verifiable training necessary to meet the standards and expectations of the communications industry. You will learn what copywriting is from an academic and application-driven perspectives, and become adept at recognising and using the principles of copywriting to influence sales and points of view.

Workshop Abilities

At the end of this workshop, you will be able to understand and use the copywriting process on a professional level, and deliver content innovation that builds strong, lasting commercial value for businesses and individuals. There are no conditions or pre-requisites for attending this course. You can enrol directly for ‘Introduction to Copywriting’ as a single standalone workshop, or you can combine this workshop with any other workshop across disciplines to create your own hybrid combination (e.g. ‘Introduction to Copywriting’ with ‘Introduction to Content Marketing’).

Workshop Customisation

Each of our workshops can be re-designed to meet the particular objectives of your organisation. Organisations intending to customise this workshop for their own private use, are able to pick from the workshop curriculum and topics, and adapt these to their own requirements. Quantico’s instructors work with organisation training heads and department leads to create a custom version of the workshop for your employee and team needs. For further information and queries, please contact us at +(65) 6573 7370 or email us at skills@quantico.com.sg

Training The Best + Brightest

A – F

A*Star
AccorHotels Asia Pacific
AccorHotels Greater China
AccorHotels Hong Kong
ACE Insurance
Adam Khoo Learning Technologies Group
Agency for Integrated Care
AIA
AIESEC International
Alliance Era Pte Ltd
Art Science Museum (ASM)
Asia Pacific Maritime Trade Show
Asia Television Forum
Audi
AXA Insurance
BAG Networks
Baiduri Bank
Baron’s Strong Brew
BASF
Bayer CropScience
Bethesda Care and Counselling Centre
BlackBlue Media Group (BBMG)
Boys’ Town Singapore
Brother International
Bureau Pte Ltd
BusinessChina
Canadian Chamber of Commerce
Canopy Design
Chan Brothers Travel
Charities Aid Foundation South East Asia
CHIJMES
Civil Service College (CSC)
ClearPath Sdn Bhd
Confex MICE
Contact Centre Association of Singapore
DBS Bank
DBS Vickers
Deloitte
Delphys Singapore
DigitasLBi
Dow Chemical Company
DST Telecoms Brunei
Duke-NUS Graduate School of Medicine
Duo Studio
Employment and Employability Institute (e2i)
Esplanade Theatres By The Bay
Evolve Mixed Martial Arts
Fairfield Methodist Alumni Association
Far East Management Pte Ltd
Far East Hospitality Pte Ltd
Fullerton Financial Holdings

G – N

Gems Advisors (Asia) Pte Ltd
George P. Johnson
Gold Roast White Coffee
Goodrich Global
Google
Grand Mercure Singapore Roxy
Hai’s Pte Ltd
Havas Media Pte Ltd
Hitachi
ibis Singapore
Ikeda Spa
Infocomm Development Authority (IDA)
INSEAD
International Data Corporation (IDC)
Institute of Singapore Chartered Accountants (ISCA)
Institute of Technical Education (ITE)
Intercontinental Hotel Group (IHG)
International Enterprise (IE) Singapore
IP Academy Singapore (IPOS)
Iron Ore Week Singapore
Isobar
Kinzo Vietnam
Knowledge Management Solutions (KMS)
Kuo Chuan Presbyterian Primary School
Kwanpen
Lantiq Asia Pacific Pte Ltd
Lazada South East Asia
Lazy Lizard Restaurant and Bars
Make It Work
Marina Bay Sands
McCann World Group
MediaConcepts
Metro
Mendaki (Yasan Mendaki)
Mindshare
Ministry of Communications and Information (MCI)
Ministry of Defence (MINDEF)
Ministry of Education (MOE)
Ministry of Manpower (MOM)
Momenta
MUIS
Nanyang Technological University
National Council of Social Service (NCSS)
National Health Group Diagnostics (NHG)
National University of Singapore (NUS)
National University of Singapore Society (NUSS)
National Youth Council Singapore (NYC)
Navis Capital
Neo Garden Catering
Nippon Paint
Ngee Ann Polytechnic
Novotel
NTUC

O – Z

OCBC
Omron
One World International School
Peatix
People’s Association Singapore (PA)
Persatuan Permudi Islam Singapura
POSB Bank
PPIS
PSA Corporation Ltd
Quadmark
Reed Exhibitions
Regent Corp-Werkz
Republic Polytechnic
Ricoh
Ripe Australian Fruit Juices
River Safari
RMA Contracts Pte Ltd
ScreenSingapore
SE10
Shenton Wealth Holdings
Singapore Exchange (SGX)
Singapore Furniture Industries Council (SFIC)
Singapore Institute of Management (SIM)
Singapore Kindness Movement
Singapore Polytechnic
Singapore Pools
Singapore Post (SingPost)
Singapore Science Centre
Singapore Swimming Club
Singapore Tourism Board
Singapore Zoo
Singtel Telecommunications Pte Ltd
Singtel Mobile Pte Ltd
Sofitel Philippine Plaza Manila
Sofitel So Singapore
Somfy Pte Ltd
ST Electronics
Standard Chartered Bank
StarHub
Sysmex
TUM Asia
Upnixt
Upper Storey Pte Ltd
Vantage Point
Warees Investments Pte Ltd (MUIS)
Wesley Methodist Church
Wildlife Reserves Singapore
WineTime Singapore
Workforce Development Agency (WDA)
Zalora
Zurich Insurance
100% Design Singapore
3M

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