Quantico (Singapore) Copywriting, Content Marketing and Web-Writing Workshops and Courses


introduction to copywriting

Add Miles to Your Content

Copywriting is a multidimensional field of study that creates powerful influencers within the minds of consumers, and action-oriented conditions into the DNA of brands. A professional copywriter is trained to capture, keep, and leverage the attention of audiences towards a purchasing objective. This workshop teaches you how to apply the skills of professional copywriting across industries and brands in Singapore and Asia. Through the course of this copywriting workshop, you will become skilled at creating interactive audience experiences through copywriting methods that sell products and services — and also ideas, people, beliefs, brands, emotions, leadership, and ideologies.

2-Day Workshop
9:30am 5:00pm
S$950 nett
Introduction to Copywriting Workshop

Introduction to Copywriting

Preferred Date

Number of Participants

Additional Participant's Name and Email Address

Additional 2 Participants' Name(s) and Email Address(es)

Additional 3 Participants' Name(s) and Email Address(es)


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Uniformed Services: If you are a part of a uniformed services organization you may be eligible to apply for an internal subsidy for your training workshop and course at Quantico. This subsidy is for all gazetted uniformed services (the armed forces, police force, civil defence, medical organisations, and uniformed youth groups) approved by the Republic of Singapore.

The Professional Copywriting Toolbox

Welcome to the Mechanics and Methods of Copywriting

Building Actions + Descriptions into Content Collateral

Understanding the Psychology of Persuasion and Influence

Diving Deeper into the Consumer Relationship Mindset

Mastering Storytelling and Creating Brand Worlds

Controlling Tone-of-Voice in Copywriting Environment

Extending Copywriting to Rich Media Environments

Mastering B2B + B2C Communication

Integrating Copywriting + Design-Thinking into Your Work

Mastering Taglines Across Online and Offline Media

Mastering Paragraphs Across Online and Offline Media

Writing Concisely + Precisely for all Media Types

Writing for Brevity + Clarity for all Audience Types

Building Onpage + Offpage Engagement Strategies

Threading Personalities and Personas into Copywriting

Local Cultures. Global Markets. Combining Content Perspectives

Mastering the Creative Brief and Choosing Agencies

Integrating Images and Video with Words and Texts

Mastering Internal-Audience Copywriting Methods

Mastering External-Audience Copywriting Strategies

Fusing Copywriting + Content Marketing for Social Media

Building the Future of Copywriting: 2020 + 2025

Your Copywriting Workshop

Why do organisations like 3M, Google, AccorHotels, Ministry of Education (MOE), MINDEF, Delphys, OCBC, McCann World Group, Lifelong Learning Institute (e2i), BusinessChina, Ministry of Communications and Information (MCI), Starhub, and the Workforce Development Agency (WDA) trust Quantico’s workshops to develop their leaders? Our research into communications made us a leader in the field. Today it’s keeping us ahead of it. When you come for a workshop at Quantico, you are entering a world of human stories, of lifelong learning, and a community of content experts committed to broadening and deepening the skills and capabilities of communications professionals.

Regional Recognition

‘Introduction to Copywriting’ is Quantico’s most popular workshop, and has been attended by representatives across Asia-Pacific including government, telcos, banks, tech companies, hotel groups, universities, enterprises, media, and non-profits in Singapore, Malaysia, Indonesia, Thailand, India, and China. Click on one of the links (opens a new tab) below to read more.

(Brunei Times) Copywriting A Company’s Success
(Brunei Times) Copywriting Communication Strategies
(Asia One) Quantico Helps Businesses Thrive With Content
(Brunei Times) Here’s How To Sell An Ideology
(Brunei Times) Quantico Copywriting Skills Launch

Workshop Takeaways

‘Introduction to Copywriting’ gives you intensive coaching to becoming a professional-grade copywriter, with the skills, education, and verifiable training necessary to meet the standards and expectations of the communications industry. You will learn what copywriting is from an academic and application-driven perspectives, and become adept at recognising and using the principles of copywriting to influence sales and points of view.

Workshop Abilities

At the end of this workshop, you will be able to understand and use the copywriting process on a professional level, and deliver content innovation that builds strong, lasting commercial value for businesses and individuals. There are no conditions or pre-requisites for attending this course. You can enrol directly for ‘Introduction to Copywriting’ as a single standalone workshop, or you can combine this workshop with any other workshop across disciplines to create your own hybrid combination (e.g. ‘Introduction to Copywriting’ with ‘Introduction to Content Marketing’).

Workshop Customisation

Each of our workshops can be re-designed to meet the particular objectives of your organisation. Organisations intending to customise this workshop for their own private use, are able to pick from the workshop curriculum and topics, and adapt these to their own requirements. Quantico’s instructors work with organisation training heads and department leads to create a custom version of the workshop for your employee and team needs. For further information and queries, please contact us at +(65) 6573 7370 or email us at skills@quantico.com.sg

Training The Best + Brightest

A – F

AccorHotels Asia Pacific
AccorHotels Greater China
AccorHotels Hong Kong
ACE Insurance
Adam Khoo Learning Technologies Group
Agency for Integrated Care
AIESEC International
Alliance Era Pte Ltd
Art Science Museum (ASM)
Asia Pacific Maritime Trade Show
Asia Television Forum
AXA Insurance
BAG Networks
Baiduri Bank
Baron’s Strong Brew
Bayer CropScience
Bethesda Care and Counselling Centre
BlackBlue Media Group (BBMG)
Boys’ Town Singapore
Brother International
Bureau Pte Ltd
Canadian Chamber of Commerce
Canopy Design
Chan Brothers Travel
Charities Aid Foundation South East Asia
Civil Service College (CSC)
ClearPath Sdn Bhd
Confex MICE
Contact Centre Association of Singapore
DBS Bank
DBS Vickers
Delphys Singapore
Dow Chemical Company
DST Telecoms Brunei
Duke-NUS Graduate School of Medicine
Duo Studio
Employment and Employability Institute (e2i)
Esplanade Theatres By The Bay
Evolve Mixed Martial Arts
Fairfield Methodist Alumni Association
Far East Management Pte Ltd
Far East Hospitality Pte Ltd
Fullerton Financial Holdings

G – N

Gems Advisors (Asia) Pte Ltd
George P. Johnson
Gold Roast White Coffee
Goodrich Global
Grand Mercure Singapore Roxy
Hai’s Pte Ltd
Havas Media Pte Ltd
ibis Singapore
Ikeda Spa
Infocomm Development Authority (IDA)
International Data Corporation (IDC)
Institute of Singapore Chartered Accountants (ISCA)
Institute of Technical Education (ITE)
Intercontinental Hotel Group (IHG)
International Enterprise (IE) Singapore
IP Academy Singapore (IPOS)
Iron Ore Week Singapore
Kinzo Vietnam
Knowledge Management Solutions (KMS)
Kuo Chuan Presbyterian Primary School
Lantiq Asia Pacific Pte Ltd
Lazada South East Asia
Lazy Lizard Restaurant and Bars
Make It Work
Marina Bay Sands
McCann World Group
Mendaki (Yasan Mendaki)
Ministry of Communications and Information (MCI)
Ministry of Defence (MINDEF)
Ministry of Education (MOE)
Ministry of Manpower (MOM)
Nanyang Technological University
National Council of Social Service (NCSS)
National Health Group Diagnostics (NHG)
National University of Singapore (NUS)
National University of Singapore Society (NUSS)
National Youth Council Singapore (NYC)
Navis Capital
Neo Garden Catering
Nippon Paint
Ngee Ann Polytechnic

O – Z

One World International School
People’s Association Singapore (PA)
Persatuan Permudi Islam Singapura
PSA Corporation Ltd
Reed Exhibitions
Regent Corp-Werkz
Republic Polytechnic
Ripe Australian Fruit Juices
River Safari
RMA Contracts Pte Ltd
Shenton Wealth Holdings
Singapore Exchange (SGX)
Singapore Furniture Industries Council (SFIC)
Singapore Institute of Management (SIM)
Singapore Kindness Movement
Singapore Polytechnic
Singapore Pools
Singapore Post (SingPost)
Singapore Science Centre
Singapore Swimming Club
Singapore Tourism Board
Singapore Zoo
Singtel Telecommunications Pte Ltd
Singtel Mobile Pte Ltd
Sofitel Philippine Plaza Manila
Sofitel So Singapore
Somfy Pte Ltd
ST Electronics
Standard Chartered Bank
TUM Asia
Upper Storey Pte Ltd
Vantage Point
Warees Investments Pte Ltd (MUIS)
Wesley Methodist Church
Wildlife Reserves Singapore
WineTime Singapore
Workforce Development Agency (WDA)
Zurich Insurance
100% Design Singapore