Introduction to UX & Chatbot Writing (IUC-01)

UX & Chatbot Writing Course Singapore

Capability

Design influential user experiences with language.

UX & Chatbot Writing Course

The language used in UX environments is a powerful tool to influence users. Every word of microcopy in CTAs, error messages, placeholders, website, forms, emails, and apps, is an opportunity to engage, retain, and convert. In chatbots and conversational agents, humanised and intuitive experiences build trust and drive compliance. This course supports teams and individuals facing the urgent need to craft UX and chatbot copy that compels users to take action. Learn how to use language in UX and chatbot environments to meet users where they are and give them a sense of control and ease throughout their digital interactions. This course is covered by the ASEAN subsidy for eligible participants.

Check my eligibility for ASEAN subsidy

You are eligible for ASEAN subsidy if you are:
1. Legally resident in any of the 10 ASEAN member states, and
2. Enrolling any time from 1 January 2023 to 31 December 2023, regardless of the actual course dates.

Legally resident in any of the 10 ASEAN member states:
The subsidy will apply to you if you are currently holding citizenship, permanent residence, or settled status from:
› Brunei
› Cambodia
› Indonesia
› Lao PDR
› Malaysia
› Myanmar
› The Philippines
› Singapore
› Thailand
› Viet Nam

Enrolling within the ASEAN subsidy period:
The ASEAN subsidy period applies to the date of enrolment, and not to the course session itself, which can be outside this period. ASEAN subsidy is applied immediately at the point of enrolment.

Example 1: ASEAN subsidy will apply
Participant enrols on 20 October 2023 for a course that is starting on 23 February 2024. The date of enrolment falls between 1 January 2023 and 31 December 2023. ASEAN subsidy will apply.

Example 2: ASEAN subsidy will not apply
Participant enrols on 10 January 2024 for a course that is starting on 23 February 2024. The date of enrolment falls outside of 1 January 2023 and 31 December 2023. ASEAN subsidy will not apply.

You can apply the ASEAN subsidy to your enrolment directly from your course enrolment form below. For further queries please call +(65) 6573 7370 or contact us →

Fee and subsidy
S$550.00 (S$357.50 after ASEAN subsidy)

Duration
1 day (9:30am – 4:30pm)

Delivery
Live-streamed interactive
Maximum 8 participants

Requirements
Conducted in English
Access to a computer and smart phone

Course modules

Modules offer participants comprehensive insights into the subject matter, drawing from academic and industry research.

1 Ecosystem

  • Typologies of user experiences and brand-user relationships
  • Shaping the user journey narrative
  • Information geography principles
  • Nudge theory in UX and chatbot writing
  • 2 Organisation

  • Signposting, scaffolding, and synthesis
  • Audience pain point analysis
  • Consistency vs monotony in language
  • ‘Skimmability’ in writing
  • 3 Simplification

  • Quality criteria for simplified UX and chatbot writing
  • Transforming complexity into comprehension
  • Audience-centric language systems
  • Conciseness + clarity + conviction
  • 4 Humanisation

  • Humanisation vs the Uncanny Valley
  • Using the empathy injection in writing
  • The semiotics of UX and chatbot writing
  • Emoji and language: making verbal and nonverbal connections
  • 5 Beyond your course

  • Learning continues long after a course ends, with lifelong access to all of your instructors, through CCIL Qrowd™. Regular post-course meet-ups, one-on-one refreshers, and free advanced courses mean greater support for UX writers and designers.
  • Course objectives

    Delivering clear professional learning outcomes for people of all abilities and ambitions.

    I will understand:

  • strategies to create seamless and intuitive UX and chatbot interactions through language
  • principles that help brands and users form emotional connections at each touchpoint
  • writing approaches to increase usability across a spectrum of UX types and goals
  • I will be able to:

  • define user flows, map out information geography, and create a language system in a UX
  • write concise microcopy and chatbot copy to nudge users towards desired actions
  • build trust and connection with users in apps, websites, forms, chats, and email
  • This course does not:

  • cover in-depth copywriting principles: please see Copywriting Course →
  • cover technical skills for web design: please see WordPress Course →
  • provide long-term career support: please contact us for information
  • Course applications

    Relevant and reliable training that meets the demand for increasingly sophisticated communication skills.

    Language is the key to lasting digital transformation. The language your customers and users see on a UX or chatbot defines their perceptions and relationship with you. Just like great in-person customer service, text elements in UX and chatbot writing can convert, educate, and bring joy while delivering on service branding KPIs. UX and chatbot writing help stylise digital spaces, create immersive brand experiences, and co-create customer knowledge bases. Drawing from interdisciplinary research, we are pushing the boundaries of UX and chatbot writing to design audience experiences, define communities, and create distinctive language systems in virtual spaces.

    Informed by scholarship in computing, sociolinguistics, and machine learning, we have developed frameworks for inventive and pragmatic UX language that drives user agency. This course supports UX writers in professional practice, whether they are enhancing one aspect of their UX, or overhauling an entire system to craft new audience experiences. Language is an innately human capability — unlock its power to go beyond supporting your UX design process, and make it part of your processes and workflows.

    Course convenor

    Learn from academic and leading industry experts

    Course instructors
    Meet the training team →

    Deepa Vijayan is a trainer and senior communications specialist for government, finance, education, STEM, hospitality, and nonprofit sectors in Singapore and Southeast Asia. Deepa’s practice areas are content marketing, digital culture, branded & corporate storytelling, and arts communication.Deepa’s focus is on the intersections between communication and digital culture, healthcare, religion, and the arts.

    She is also currently completing another degree in religious studies from the University of London. She is part of the interfaith fellowship programme at the Centre for Interfaith Understanding (CIFU) in Singapore. She has led the team at Quantico CCIL since its founding in 2005 and continues to take a hands-on approach to training our participants in the areas of digital marketing, storytelling, and arts communication.

    Deepa is a contributor for The Simplicity Playbook for Innovators on humanising language in chatbots. More on your convenor →

    Deepa Vijayan at the Singapore Writers Festival
    Deepa Vijayan serves as a moderator for a publishing panel at the Singapore Writers Festival.

    Course schedule

    Pick your own course dates for groups of 3 and more. Use the enrolment form below to choose your preferred dates, or set your own schedule.

    Today is:

    Wednesday

    UX and Chatbot Writing Course (Feb 2023)

    UX and Chatbot Writing Course Singapore

    1 Tampines North Drive 1, 528559 Singapore The Quantico Centre for Communication & Information Literacy Pte. Ltd. Live-streamed

    Lead Instructor: Deepa Vijayan →

    Wednesday

    UX and Chatbot Writing Course (Mar 2023)

    UX and Chatbot Writing Course Singapore

    1 Tampines North Drive 1, 528559 Singapore The Quantico Centre for Communication & Information Literacy Pte. Ltd. Live-streamed

    Lead Instructor: Deepa Vijayan →

    Wednesday

    UX and Chatbot Writing Course (Apr 2023)

    UX and Chatbot Writing Course Singapore

    1 Tampines North Drive 1, 528559 Singapore The Quantico Centre for Communication & Information Literacy Pte. Ltd. Live-streamed

    Lead Instructor: Deepa Vijayan →

    Wednesday

    UX and Chatbot Writing Course (May 2023)

    UX and Chatbot Writing Course Singapore

    1 Tampines North Drive 1, 528559 Singapore The Quantico Centre for Communication & Information Literacy Pte. Ltd. Live-streamed

    Lead Instructor: Deepa Vijayan →

    Wednesday

    UX and Chatbot Writing Course (Jun 2023)

    UX and Chatbot Writing Course Singapore

    1 Tampines North Drive 1, 528559 Singapore The Quantico Centre for Communication & Information Literacy Pte. Ltd. Live-streamed

    Lead Instructor: Deepa Vijayan →

    Set my own dates

    For a group of 3 or more

    A group of 3 or more participants have the added flexibility of setting their own course dates. Select ‘Set my own dates’ from the ‘Preferred date’ dropdown, in the course enrolment form. Enter some dates of your choice and we will confirm one with you.

    Course enrolment

    Enrol for your UX & Chatbot Writing Course. You can use this service to:

    • enrol for your chosen course
    • add additional participants to your enrolment
    • apply the ASEAN subsidy for eligible participants

    Enrolment form