Quantico (Singapore) Copywriting, Content Marketing and Branded Storytelling Workshops and Courses
An ISO 9001:2015 Certified Organisation

Branded and Corporate Storytelling Workshops + Courses (Singapore).

brand stories • content marketing • orthography • storyboards • voices • narratives • focalisation • cultures • author + authority

Live-streamed online
(in-person workshops will resume when government regulations permit face-to-face delivery)

Telling stories is what we do, as humans.


Great brand stories begin here. Introduction to Brand and Corporate Storytelling focuses on how and why branded storytelling works to create genuine connections with your external and internal audiences across multiple platforms. Great stories typically begin with great questions; this workshop seeks to train participants to ask the right ones — to create narratives which are meaningful to your audiences, while fitting into your organisation’s digital strategy and building sustainable relationships with your audiences. Quantico Communications LLP is an ISO 9001:2015 Certified Organisation. This workshop has undergone and been certified by international quality assurance testing and audit.

Branded + Corporate Storytelling Workshop Overview.

Stories precede desktop publishing, printing, and writing, and are strongly rooted in oral traditions across cultures and geographies. Yet the fundamental aspect of storytelling, shared and private, has remained consistent: to contextualise events that affect individual and communal lives. This workshop responds to the growing demand for more compelling brand content, from entertainment to education, and information to inspiration.

Many organisations still struggle to create genuine impact with their stories, and we will examine the underlying elements and techniques of a brand story to identify the most effective ways to create unique stories that stand out, using distinctive narrative, visual, aural, and linguistic techniques. The analytical, robust, and pragmatic approach to brand storytelling in this workshop prepares content creators and marketing professionals from all background to approach storytelling with greater knowledge and rigour.

Cost + Subsidy:
S$980.00 nett
S$588.30 nett after local re-skilling subsidy

In line with the government’s stimulus plan, the subsidised amount of S$588.30 will apply to Singapore Citizens, Permanent Residents, and long-term pass holders from 30 March 2020 to 31 July 2020.

Timeline:
2-day workshop
9:30am – 4:30pm

Requirements:
No content knowledge is assumed. (Conducted in English)
Participants are free to bring their own computers or tablets.
Modules mix academic theory with role-based applications.

Delivery:
Live-streamed online
1:7 (instructor-student ratio)

Materials:
All your learning materials and module notes are part of the workshop. Participants are encouraged to bring their own case studies and work queries so as to maximise individual attention.

Venue:
Branded + Corporate Storytelling Workshops are conducted at the Quantico Centre for Communication + Information Literacy (CCIL) at One Fullerton (Singapore). All workshops are also streamed fully online.

Branded + Corporate Storytelling Workshop Topics.

THE STORY EPIDEMIC


Why brand stories succeed and fail


Why storytelling matters in the digital age


Stories as personal badges


The psychology and purpose of storytelling


Storytelling for internal and external audiences


Storytelling approaches vs traditional approaches


BRAND + DIGITAL STRATEGY


Building stories into a social media or digital strategy


Metrics and KPIs for storytelling


Storytelling on social media channels


Formats and functions for storytelling


Developing a robust storytelling brief


Integrating and deconstructing brand identity


AUDIENCE + COMMUNITY ENGAGEMENT


Building value-driven communities that last


Mapping authenticity into audience journeys


Beyond case studies: B2B storytelling


Beyond entertainment: B2C storytelling


People and ideas: H2H storytelling


Strategies for actionable audience insights


STORYTELLING SHAPES + STRUCTURES


Story structures and frameworks


Unique story formats and shapes


Micro + macro storytelling


Story and content repurposing


The reliable and unreliable narrator


Creating engagement through perspectives


VERBAL STORYTELLING


Copywriting techniques for stories


Storytelling in captions, headlines, and posts


Immersive language: using sensory triggers


Developing reliable voices for brands and audiences


Fighting misinformation and misconceptions with credibility


Storytelling and media releases: navigating new boundaries


VISIBLE STORYTELLING


From images to infographics: seeing stories


Storytelling + colour theory


Creative visual techniques for engaging stories


Integrating visuals, words, and brand identity


How branded should stories be?


Going beyond video: stories that resonate with audiences


INVISIBLE STORYTELLING


Implicit story elements: the power of suggestion


Sound effects, voice overs, and tone


Pace and structure for sustained interest


Music, mood, and emotion


Sound and realism: designing authentic experiences


Integrating the verbal, the visual, and the aural


IMPLEMENTING STORYTELLING STRATEGIES


Beyond the brief: implementation techniques


Mood boards and story ideation


Storyboarding techniques


Video and audio scripts: the essentials


Storytelling tools, platforms, and apps


Sustaining a culture of storytelling


Areas of Application

The most effective and memorable pieces of communication are stories. This workshop supports content creators, communications professionals, designers, and copywriters, as they learn how to develop brand storytelling strategies and techniques that work for marketing communications, social media platforms, annual reports, media relations, events, employer branding, and brand activation campaigns.

Workshop Insights.

Participants will take branded storytelling to a communal level, addressing multiple aspects of their work, including:

Enquiring how brands survive with/without stories

Constructing narratives that reflect real-world audience experiences

Creating brand across text, video, image, and AR/VR formats

Story audit: challenges and limitations

Addressing brand and business problems with stories

Storytelling approaching for specific social platforms

Serious storytelling: beyond corporate inspiration

B2B storytelling and case studies

Workshop Objectives.

Introduction to Brand and Corporate Storytelling fulfils eight key learning objectives. On completion, you will be able to:

Grasp the storytelling approach and what makes it distinctive

Understand audience psychology and how to make intelligent predictions

Learn best practices for highlighting a brand’s USP through storytelling

Formulate a storytelling strategy for any brand

Craft and edit storytelling strategies in line with your marketing and business goals

Develop effective storyboards, briefs, and frameworks

Direct your resources and budget to create better brand stories

Extend branded storytelling techniques to multiple digital and analog platforms

Beyond Your Branded + Corporate Storytelling Workshop.

Support doesn’t stop when the workshop is over. From strategies to stories, styles to stereotypes, your workshop gives you everything you need to keep producing branded stories. Quantico’s community support is free and for life. Your post-workshop support keeps you connected to your instructors and keeps the momentum going. Keep in touch and keep coming back for more help, insights, and strategies on building the perfect brand story.

From .COMs to .GOVs
Training The Best + Brightest.

AccorHotels
MCI
MINDEF
3M
NUS
Singtel
Google
WDA
Mindshare
Zalora
Audi
Deloitte
MOE
DigitasLBi
OCBC
StarHub
MOM
IHG
NCSS
McCann World Group

View Our Full Client List [+]

Branded + Corporate Storytelling Workshop Schedule 2020.

Branded + Corporate Storytelling Workshops listed under this schedule are confirmed and will run as scheduled.

All workshops are delivered online; in-person workshops will resume when government regulations permit.

Wednesday + Thursday (Online)

Branded + Corporate Storytelling Workshop (Jul 2020)
Branded + Corporate Storytelling Workshop
One Fullerton #02-01 049213 Singapore
Centre for Communication and Information Literacy (CCIL)

Lead Instructors: Deepa Vijayan

Tuesday + Wednesday (Online)

Branded + Corporate Storytelling Workshop (Aug 2020)
Branded + Corporate Storytelling Workshop (online)
One Fullerton #02-01 049213 Singapore
Centre for Communication + Information Literacy (CCIL)

Lead Instructors: Deepa Vijayan

Tuesday + Wednesday (Online)

Branded + Corporate Storytelling Workshop (Sep 2020)
Branded + Corporate Storytelling Workshop
One Fullerton #02-01 049213 Singapore
Centre for Communication + Information Literacy (CCIL)

Lead Instructors: Deepa Vijayan

Tuesday + Wednesday (Online)

Branded + Corporate Storytelling Workshop (Oct 2020)
Branded + Corporate Storytelling Workshop
One Fullerton #02-01 049213 Singapore
Centre for Communication and Information Literacy (CCIL)

Lead Instructors: Deepa Vijayan

Tuesday + Wednesday (Online)

Branded + Corporate Storytelling Workshop (Nov 2020)
Branded + Corporate Storytelling Workshop
One Fullerton #02-01 049213 Singapore
Centre for Communication and Information Literacy (CCIL)

Lead Instructors: Deepa Vijayan

Tuesday + Wednesday (Online)

Branded + Corporate Storytelling Workshop (Dec 2020)
Branded + Corporate Storytelling Workshop
One Fullerton #02-01 049213 Singapore
Centre for Communication and Information Literacy (CCIL)

Lead Instructors: Deepa Vijayan

Attend Branded + Corporate Storytelling Workshop.

Enrol onto your Branded + Corporate Storytelling Workshop, or contact us +(65) 6573 7370.

Instant Technical Help: If you encounter any technical issues with your form or your enrolment, please get in touch with us directly at +(65) 6573 7370 or send an email to group@qc.sg. For emails, we will typically respond with technical help in under 10 minutes.
Data Protection and Privacy: Quantico Communications LLP is fully committed to protecting your data and privacy rights, and acts in conformity with Singapore’s Personal Data Protection Act (PDPA). Data collected here is used solely for the purposes of registration and to communicate with you about your workshops. For data-related queries, please contact our Data Protection Officer at +(65) 6832 5114 or email group@qc.sg
Uniformed Services: If you are a part of a uniformed services organisation you may be eligible to apply for an internal subsidy for your training workshop and course at Quantico. This subsidy is for all gazetted uniformed services (the armed forces, police force, civil defence, medical organisations, and uniformed youth groups) approved in the Republic of Singapore.