Quantico (Singapore) Copywriting, Content Marketing and Web-Writing Workshops and Courses

Branded and Corporate Storytelling Workshops + Courses (Singapore).

brand stories • content marketing • orthography • storyboards • voices • narratives • focalisation • cultures • author + authority

An ISO 9001:2015 Certified Organisation

Telling stories is what we do, as humans.


Great brand stories begin here. Introduction to Brand and Corporate Storytelling focuses on how and why branded storytelling works to create genuine connections with your external and internal audiences across multiple platforms. Great stories typically begin with great questions; this workshop seeks to train participants to ask the right ones — to create narratives which are meaningful to your audiences, while fitting into your organisation’s digital strategy and building sustainable relationships with your audiences. Quantico Communications LLP is an ISO 9001:2015 Certified Organisation. This workshop has undergone and been certified by international quality assurance testing and audit.

Branded + Corporate Storytelling Workshop Overview.

Stories precede desktop publishing, printing, and writing, and are strongly rooted in oral traditions across cultures and geographies. Yet the fundamental aspect of storytelling, shared and private, has remained consistent: to contextualise events that affect individual and communal lives. This workshop responds to the growing demand for more compelling brand content, from entertainment to education, and information to inspiration.

Many organisations still struggle to create genuine impact with their stories, and we will examine the underlying elements and techniques of a brand story to identify the most effective ways to create unique stories that stand out, using distinctive narrative, visual, aural, and linguistic techniques. The analytical, robust, and pragmatic approach to brand storytelling in this workshop prepares content creators and marketing professionals from all background to approach storytelling with greater knowledge and rigour.

Cost + Subsidy:
S$980 nett.
Inclusive of all taxes
Subsidy Eligibility Criteria [+]

Timeline:
2-day workshop
9:30am – 4:30pm

Requirements:
No content knowledge is assumed. (Conducted in English)
Participants are free to bring their own computers or tablets.
Modules mix academic theory with role-based applications.

Delivery:
In-person teaching and delivery.
1:7 (instructor-student ratio).

Materials:
All your learning materials and module notes are part of the workshop. Participants are encouraged to bring their own case studies and work queries so as to maximise individual attention.

Venue:
Branded + Corporate Storytelling Workshops are conducted at one of Quantico’s training facilities at Raffles Place, Shenton Way, United Square, or Asia Square (Singapore).

Branded + Corporate Storytelling Workshop Topics.

THE STORY EPIDEMIC


Why stories succeed and fail


The psychology of stories


Why storytelling matters in the digital age


Stories as personal badges


Consistency and adaptation: finding the balance


Storytelling for internal and external audiences


BRAND + BUSINESS STRATEGY


Building stories into the social media or digital strategy


Mechanics of the sharing culture


Storytelling metrics


Community and brand identity in storytelling


Publishing and distributing stories


Integrating business goals


STORY FORMATS


Non-traditional story formats


Communication models in storytelling


When storytelling gets serious


Micro + macro storytelling


Repurposing stories


Text works too: the attention myth


AUDIENCES + COMMUNITIES


Values and ideologies


Beyond case studies: B2B storytelling


Beyond entertainment: B2C storytelling


People and ideas: H2H storytelling


Building communities our of values


Why audiences amplify stories


NARRATIVE STRUCTURES


Storytelling vs marketing approaches to narrative


Invisible and visible brands in stories


How branded should stories be?


Structure, pace, and music


Sound design for brand narrative


Creating visual structures for moving and static images


PEOPLE IN STORIES


Reliable and unreliable narrators


Shifting perspectives: whose story, and why


Creating credible voices for brands and audiences


Creating reliable voices for brands and audiences


When experts aren’t the experts: why should we listen?


Fighting misinformation and misconceptions


REALISM + IMAGINATION


The Authenticity Question


The Authenticity Quotient


Infographics and images that address real problems


Realistic scripts, screenplays, and storyboards


Creative visuals and video


Sound, realism, and imagination


IMPACT OF BRAND STORIES


Ways of Seeing: Immersion and Aspiration


What is engagement, really?


Where is engagement, really?


Voice-overs, voice talent, and influence


Music and mood


Platforms for active audience participation


Areas of Application

The most effective and memorable pieces of communication are stories. This workshop supports content creators, communications professionals, designers, and copywriters, as they learn how to develop brand storytelling strategies and techniques that work for marketing communications, social media platforms, annual reports, media relations, events, employer branding, and brand activation campaigns.

Workshop Insights.

Participants will take branded storytelling to a communal level, addressing multiple aspects of their work, including:

Enquiring how brands survive with/without stories

Constructing narratives that reflect real-world audience experiences

Creating brand across text, video, image, and AR/VR formats

Story audit: challenges and limitations

Addressing brand and business problems with stories

Storytelling approaching for specific social platforms

Serious storytelling: beyond corporate inspiration

B2B storytelling and case studies

Workshop Objectives.

Introduction to Brand and Corporate Storytelling fulfils eight key learning objectives. On completion, you will be able to:

Grasp the storytelling approach and what makes it distinctive

Understand audience psychology and how to make intelligent predictions

Learn best practices for highlighting a brand’s USP through storytelling

Formulate a storytelling strategy for any brand

Craft and edit storytelling strategies in line with your marketing and business goals

Develop effective storyboards, briefs, and frameworks

Direct your resources and budget to create better brand stories

Extend branded storytelling techniques to multiple digital and analog platforms

Beyond Your Branded + Corporate Storytelling Workshop.

Support doesn’t stop when the workshop is over. From strategies to stories, styles to stereotypes, your workshop gives you everything you need to keep producing branded stories. Quantico’s community support is free and for life. Your post-workshop support keeps you connected to your instructors and keeps the momentum going. Keep in touch and keep coming back for more help, insights, and strategies on building the perfect brand story.

From .COMs to .GOVs
Training The Best + Brightest.

AccorHotels
MCI
MINDEF
3M
NUS
Singtel
Google
WDA
Mindshare
Zalora
Audi
Deloitte
MOE
DigitasLBi
OCBC
StarHub
MOM
IHG
NCSS
McCann World Group

View Our Full Client List [+]

Branded + Corporate Storytelling Workshop Schedule 2020.

Branded + Corporate Storytelling Workshops listed under this schedule are confirmed and will run as scheduled.

Friday

Branded + Corporate Storytelling Workshop (January 2020)
Branded + Corporate Storytelling Workshop in Singapore
One Fullerton #02-07 049213 Singapore
Centre for Communication + Information Literacy (CCIL)

Lead Instructors: Deepa Vijayan

Thursday + Friday

Branded + Corporate Storytelling Workshop (February 2020)
Branded + Corporate Storytelling Workshop in Singapore
One Fullerton #02-07 049213 Singapore
Centre for Communication + Information Literacy (CCIL)

Lead Instructors: Deepa Vijayan

Monday + Tuesday

Branded + Corporate Storytelling Workshop (March 2020)
Branded + Corporate Storytelling Workshop in Singapore
One Fullerton #02-07 049213 Singapore
Centre for Communication + Information Literacy (CCIL)

Lead Instructors: Deepa Vijayan

Thursday + Friday

Branded + Corporate Storytelling Workshop (April 2020)
Branded + Corporate Storytelling Workshop in Singapore
One Fullerton #02-07 049213 Singapore
Centre for Communication + Information Literacy (CCIL)

Lead Instructors: Deepa Vijayan

Monday + Tuesday

Branded + Corporate Storytelling Workshop (May 2020)
Branded + Corporate Storytelling Workshop in Singapore
One Fullerton #02-07 049213 Singapore
Centre for Communication + Information Literacy (CCIL)

Lead Instructors: Deepa Vijayan

Thursday + Friday

Branded + Corporate Storytelling Workshop (June 2020)
Branded + Corporate Storytelling Workshop in Singapore
One Fullerton #02-07 049213 Singapore
Centre for Communication and Information Literacy (CCIL)

Lead Instructors: Deepa Vijayan

Attend Branded + Corporate Storytelling Workshop.

Enrol for Your Branded + Corporate Storytelling Workshop, or Contact Us at +(65) 6573 7370 or at +(65) 6832 5115.


Instant Technical Help: If you encounter any technical issues with your form or your enrolment, please get in touch with us directly at +(65) 6573 7370 or send an email to group@qc.sg. For emails, we will typically respond with technical help in under 15 minutes.
Data Protection and Privacy: Quantico Communications LLP is fully committed to protecting your data and privacy rights, and acts in conformity with Singapore’s [+] Personal Data Protection Act (PDPA). Data collected here is used solely for the purposes of registration and/or to call/email or communicate with you about your workshops. For all PDPA and data-collection queries, please contact our Data Protection Officer at +(65) 6818 9808 or email skills@quantico.com.sg
Uniformed Services: If you are a part of a uniformed services organization you may be eligible to apply for an internal subsidy for your training workshop and course at Quantico. This subsidy is for all gazetted uniformed services (the armed forces, police force, civil defence, medical organisations, and uniformed youth groups) approved by the Republic of Singapore.

Our Clients.

 

A – F

A*Star
AccorHotels Asia Pacific
AccorHotels Greater China
AccorHotels Hong Kong
ACE Insurance
Adam Khoo Learning Technologies Group
Agency for Integrated Care
AIA
AIESEC International
Alliance Era Pte Ltd
Art Science Museum (ASM)
Asia Pacific Maritime Trade Show
Asia Television Forum
Audi
AXA Insurance
BAG Networks
Baiduri Bank
Baron’s Strong Brew
BASF
Bayer CropScience
Bethesda Care and Counselling Centre
BlackBlue Media Group (BBMG)
Boys’ Town Singapore
Brother International
Bureau Pte Ltd
BusinessChina
Canadian Chamber of Commerce
Canopy Design
Chan Brothers Travel
Charities Aid Foundation South East Asia
CHIJMES
Civil Service College (CSC)
ClearPath Sdn Bhd
Confex MICE
Contact Centre Association of Singapore
DBS Bank
DBS Vickers
Deloitte
Delphys Singapore
DigitasLBi
Dow Chemical Company
DST Telecoms Brunei
Duke-NUS Graduate School of Medicine
Duo Studio
E-commerce Enablers
Employment and Employability Institute (e2i)
Esplanade Theatres By The Bay
ESSEC Business School
Evolve Mixed Martial Arts
Fairfield Methodist Alumni Association
Far East Management Pte Ltd
Far East Hospitality Pte Ltd
Fullerton Financial Holdings

G – N

Gems Advisors (Asia) Pte Ltd
George P. Johnson
Gold Roast White Coffee
Goodrich Global
Google
Grand Mercure Singapore Roxy
Hai’s Pte Ltd
Havas Media Pte Ltd
Hitachi
ibis Singapore
Ikeda Spa
Infocomm Development Authority (IDA)
INSEAD
International Data Corporation (IDC)
Institute of Singapore Chartered Accountants (ISCA)
Institute of Technical Education (ITE)
Intercontinental Hotel Group (IHG)
International Enterprise (IE) Singapore
IP Academy Singapore (IPOS)
Iron Ore Week Singapore
Isobar
Keppel Logistics
Kinzo Vietnam
Knowledge Management Solutions (KMS)
Kuo Chuan Presbyterian Primary School
Kwanpen
Lantiq Asia Pacific Pte Ltd
Lazada South East Asia
Lazy Lizard Restaurant and Bars
Mahidol University (Thailand)
Make It Work
Marina Bay Sands
McCann World Group
MediaConcepts
Metro
Mendaki (Yasan Mendaki)
Mindshare
Ministry of Communications and Information (MCI)
Ministry of Defence (MINDEF)
Ministry of Education (MOE)
Ministry of Manpower (MOM)
Momenta
MUIS
Nanyang Technological University
National Council of Social Service (NCSS)
National Health Group Diagnostics (NHG)
National University of Singapore (NUS)
National University of Singapore Society (NUSS)
National Youth Council Singapore (NYC)
Navis Capital
Neo Garden Catering
Ngee Ann Polytechnic
Nippon Paint
Novotel
NTUC

O – Z

OCBC
Offset SG
Omron
One World International School
Peatix
People’s Association Singapore (PA)
Persatuan Permudi Islam Singapura
POSB Bank
PPIS
PSA Corporation Ltd
Quadmark
Reed Exhibitions
Regent Corp-Werkz
Republic Polytechnic
Ricoh
Ripe Australian Fruit Juices
River Safari
RMA Contracts Pte Ltd
ScreenSingapore
SE10
Shenton Wealth Holdings
Singapore Exchange (SGX)
Singapore Furniture Industries Council (SFIC)
Singapore Institute of Management (SIM)
Singapore Kindness Movement
Singapore Polytechnic
Singapore Pools
Singapore Post (SingPost)
Singapore Science Centre
Singapore Swimming Club
Singapore Tourism Board
Singapore Zoo
Singtel Telecommunications Pte Ltd
Singtel Mobile Pte Ltd
Sofitel Philippine Plaza Manila
Sofitel So Singapore
Somfy Pte Ltd
ST Electronics
Standard Chartered Bank
StarHub
Sysmex
Trend Micro Inc
TUM Asia
Upnixt
Upper Storey Pte Ltd
Vantage Point
Warees Investments Pte Ltd (MUIS)
Wesley Methodist Church
Wildlife Reserves Singapore
WineTime Singapore
Wirecard
Workforce Development Agency (WDA)
Zalora
Zurich Insurance
100% Design Singapore
3M
8i Holdings Ltd