Quantico (Singapore) Copywriting, Content Marketing and Web-Writing Workshops and Courses

Branded Storytelling Workshop (Singapore).

Introduction to Branded Storytelling focuses on how to tell compelling brand stories that draw in audiences and convert customers. Telling a story creates relationships and builds trust between your brand and its internal and external audiences. Customers and employees who see to great stories engage with your brand more meaningfully, making your organisation smarter, more productive, and more profitable.

Overview ⊕  |  Topics + Takeaways ⊕  |  Objectives ⊕  |  Schedule + Enrolment ⊕

From .COMs to .GOVs
Training The Best + Brightest.

AccorHotels
MCI
MINDEF
3M
NUS
Singtel
Google
WDA
Mindshare
Zalora
Audi
Deloitte
MOE
DigitasLBi
OCBC
StarHub
MOM
IHG
NCSS
McCann World Group

View Full List [+]

 

Branded Storytelling Workshop Overview.

Branded storytelling has its roots in the confluence of copywriting and content marketing. This course responds to the spiking demand for robust brand narratives and organisational diegesis shared across social and professional channels. The influence of brand chronicles and legacies is spreading to all demographics, markets, and hiring trends — all key areas in which organisations are able to establish their prsence as a trusted member of digital and analog communities.

Cost + Subsidy:
S$500 nett.
Inclusive of all taxes
PIC Eligibility Criteria [+]

Timeline:
1-day workshop
9:30am – 5:00pm
Friday

Requirements:
No content knowledge is assumed. (Conducted in English)
Participants are free to bring their own computers or tablets.
Modules mix academic theory with role-based applications.

Delivery:
In-person teaching and delivery.
Tutorial-based modules.
1:6 (instructor-student ratio).

Materials:
All your learning materials and module notes are part of the workshop. Participants are encouraged to bring their own case studies and work queries so as to maximise individual attention.

Venue:
Digital Culture Workshops are conducted at one of Quantico’s training facilities at Raffles Place, Shenton Way, United Square, or Asia Square (Singapore).

 

Branded Storytelling Workshop Topics.

The Psychology of Stories
Why Storytelling Matters in the Digital Age
Brands With and Without Stories
Storytelling and Values
Storytelling for External Audiences
Storytelling for Internal Audiences
Talent Attraction and Retention
Storytelling for Multiple Stakeholders
Understanding the Audience Mindset
Storytelling Through Listening
Creating a Personal Connection
The Authenticity Question
The Authenticity Quotient
Communication Models in Storytelling
Mechanics of the Sharing Culture
Stories as Personal Badges

To Meme Or Not To Meme
Tapping In To Popular Culture
When Storytelling Gets Serious
Storytelling For B2B and Corporate Audiences
Consistency and Adaptation: Finding the Balance
Reliable Narrators
Unreliable Narrators
Focalisation and Narrative
Community Markers in Storytelling
Publishing and Distributing Stories
Stories and Content Strategy
Storytelling Metrics
Integrating Business Goals
Internal Frameworks, Resources, and Structures
When Disciplines Collide
The future of branded storytelling (VR and beyond)

Branded Storytelling Workshop Workshop Takeaways.

Telling stories is what we do, as humans. The most effective and memorable pieces of communication are stories. Yet, brands often fail to grasp effective storytelling techniques both for customers and for employees. In this workshop, we will understand why branded storytelling works, and why many organisations fall short of creating genuine connections with their audiences. We will examine how storytelling can work for multiple platforms, both for internal employees and external customers, and how storytelling is effective across products and services. The myth that storytelling is only for playful, fun, or lifestyle brands will be addressed, and you will learn how brands of all types can use this powerful medium effectively. You will work on stories across text, video, image, and AR/VR formats, and learn how to invest your business resources effectively into branded storytelling.

On completion of this workshop, you will be able to:
Formulate a branded storytelling strategy for any B2B or B2C brand
Highlight your brand’s USPs through storytelling
Craft a storytelling strategy in line with your current marketing and business goals
Develop effective storyboards, briefs, and frameworks
Maximise your resources and budget to create better brand stories
Understand audience psychology and make intelligent predictions
Extend branded storytelling techniques to multiple digital and analog platforms

 

Branded Storytelling Workshop Learning Objectives.

You will be able to identify and construct narratives from the people and products within your workplace and organisation at large. You will also learn the process of performing a story audit and link relevant areas of brand communication (advertising, brand management, content marketing, and social engagement) to your stories and their audiences. There are no conditions or pre-requisites for attending this workshop.

 

Branded Storytelling Schedule 2017.


Branded Storytelling Workshop (Apr 2017)
Branded Storytelling Workshop in Singapore
16 Collyer Quay #20-00 049318 Singapore
Quantico Training Centre

Lead Instructor: Deepa Vijayan


Branded Storytelling Workshop (Jun 2017)
Branded Storytelling Workshop in Singapore
16 Collyer Quay #20-00 049318 Singapore
Quantico Training Centre

Lead Instructor: Deepa Vijayan


Branded Storytelling Workshop (Aug 2017)
Branded Storytelling Workshop in Singapore
16 Collyer Quay #20-00 049318 Singapore
Quantico Training Centre

Lead Instructor: Deepa Vijayan


Branded Storytelling Workshop (Aug 2017)
Branded Storytelling Workshop in Singapore
16 Collyer Quay #20-00 049318 Singapore
Quantico Training Centre

Lead Instructor: Deepa Vijayan

Branded Storytelling Workshop Pre-Enrolment.

Introduction to Branded Storytelling Workshop

Introduction to Branded Storytelling Workshop

Preferred Date

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Uniformed Services: If you are a part of a uniformed services organization you may be eligible to apply for an internal subsidy for your training workshop and course at Quantico. This subsidy is for all gazetted uniformed services (the armed forces, police force, civil defence, medical organisations, and uniformed youth groups) approved by the Republic of Singapore.

Our Clients.

 

A – F

A*Star
AccorHotels Asia Pacific
AccorHotels Greater China
AccorHotels Hong Kong
ACE Insurance
Adam Khoo Learning Technologies Group
Agency for Integrated Care
AIA
AIESEC International
Alliance Era Pte Ltd
Art Science Museum (ASM)
Asia Pacific Maritime Trade Show
Asia Television Forum
Audi
AXA Insurance
BAG Networks
Baiduri Bank
Baron’s Strong Brew
BASF
Bayer CropScience
Bethesda Care and Counselling Centre
BlackBlue Media Group (BBMG)
Boys’ Town Singapore
Brother International
Bureau Pte Ltd
BusinessChina
Canadian Chamber of Commerce
Canopy Design
Chan Brothers Travel
Charities Aid Foundation South East Asia
CHIJMES
Civil Service College (CSC)
ClearPath Sdn Bhd
Confex MICE
Contact Centre Association of Singapore
DBS Bank
DBS Vickers
Deloitte
Delphys Singapore
DigitasLBi
Dow Chemical Company
DST Telecoms Brunei
Duke-NUS Graduate School of Medicine
Duo Studio
E-commerce Enablers
Employment and Employability Institute (e2i)
Esplanade Theatres By The Bay
ESSEC Business School
Evolve Mixed Martial Arts
Fairfield Methodist Alumni Association
Far East Management Pte Ltd
Far East Hospitality Pte Ltd
Fullerton Financial Holdings

G – N

Gems Advisors (Asia) Pte Ltd
George P. Johnson
Gold Roast White Coffee
Goodrich Global
Google
Grand Mercure Singapore Roxy
Hai’s Pte Ltd
Havas Media Pte Ltd
Hitachi
ibis Singapore
Ikeda Spa
Infocomm Development Authority (IDA)
INSEAD
International Data Corporation (IDC)
Institute of Singapore Chartered Accountants (ISCA)
Institute of Technical Education (ITE)
Intercontinental Hotel Group (IHG)
International Enterprise (IE) Singapore
IP Academy Singapore (IPOS)
Iron Ore Week Singapore
Isobar
Keppel Logistics
Kinzo Vietnam
Knowledge Management Solutions (KMS)
Kuo Chuan Presbyterian Primary School
Kwanpen
Lantiq Asia Pacific Pte Ltd
Lazada South East Asia
Lazy Lizard Restaurant and Bars
Mahidol University (Thailand)
Make It Work
Marina Bay Sands
McCann World Group
MediaConcepts
Metro
Mendaki (Yasan Mendaki)
Mindshare
Ministry of Communications and Information (MCI)
Ministry of Defence (MINDEF)
Ministry of Education (MOE)
Ministry of Manpower (MOM)
Momenta
MUIS
Nanyang Technological University
National Council of Social Service (NCSS)
National Health Group Diagnostics (NHG)
National University of Singapore (NUS)
National University of Singapore Society (NUSS)
National Youth Council Singapore (NYC)
Navis Capital
Neo Garden Catering
Ngee Ann Polytechnic
Nippon Paint
Novotel
NTUC

O – Z

OCBC
Offset SG
Omron
One World International School
Peatix
People’s Association Singapore (PA)
Persatuan Permudi Islam Singapura
POSB Bank
PPIS
PSA Corporation Ltd
Quadmark
Reed Exhibitions
Regent Corp-Werkz
Republic Polytechnic
Ricoh
Ripe Australian Fruit Juices
River Safari
RMA Contracts Pte Ltd
ScreenSingapore
SE10
Shenton Wealth Holdings
Singapore Exchange (SGX)
Singapore Furniture Industries Council (SFIC)
Singapore Institute of Management (SIM)
Singapore Kindness Movement
Singapore Polytechnic
Singapore Pools
Singapore Post (SingPost)
Singapore Science Centre
Singapore Swimming Club
Singapore Tourism Board
Singapore Zoo
Singtel Telecommunications Pte Ltd
Singtel Mobile Pte Ltd
Sofitel Philippine Plaza Manila
Sofitel So Singapore
Somfy Pte Ltd
ST Electronics
Standard Chartered Bank
StarHub
Sysmex
Trend Micro Inc
TUM Asia
Upnixt
Upper Storey Pte Ltd
Vantage Point
Warees Investments Pte Ltd (MUIS)
Wesley Methodist Church
Wildlife Reserves Singapore
WineTime Singapore
Wirecard
Workforce Development Agency (WDA)
Zalora
Zurich Insurance
100% Design Singapore
3M
8i Holdings Ltd

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