Introduction to Technical + Editorial Writing.
Learn how to create reports, editorial pieces, white papers, and speeches. This workshop gives you the skills to produce technical and editorial documents with the intention of informing and educating to create thought leadership. You will learn and be able to produce white papers, media releases, speeches, reports, educational texts, and editorial content across industries.
From .COMs to .GOVs
Training The Best + Brightest.
Technical and Editorial Writing Workshop Overview.
This workshop focuses on the core skills necessary to produce technical and editorial content for organisations and entities. You will learn about how the process of technical writing is underpinned by a primary purpose: to structure information for a specific group of people who want to achieve a specific goal or realise a particular outcome.
What does editorial content mean today?
Predicting learning behaviour
Task-oriented editorial strategy
Assessing audience knowledge
Assessing audience expectations
Creating motivation + interest
Balancing emotions with logic
Compelling case studies
Genre and its power over audiences
Creating trust with technical documents
Great editorial pieces
Qualitative approaches to information gathering
Assessing audience comprehension levels
Creating brevity + maintaining interest
Technical writing for the media
Technical writing for translation
Cross-cultural communication models
Beyond the text: publishing concerns
The editing process
Playing with formats
Working off platforms
Technical writing for websites
The branded narrative voice
Abstracts + referencing
The future of technical + editorial content
Technical and Editorial Writing Workshop Takeaways.
You will learn how technical writing is a five-step process that begins with clarification of purpose, then moves on towards research, planning, and contextual analysis — a formidable approach for audience clarity and thought leadership.
On completion of this workshop, you will be able to:
Understand when technical writing works
Balance intellect with emotion in content pieces
Match specific audiences with targeted content
Distribute thought leadership across communities
Prepare engaging pieces to engage digital communities
Start your own technical writing and content initiatives
Write appealing editorials that build better content experiences
Technical and Editorial Writing Workshop Learning Objectives.
You will be able to write for a wide set of purposes, apply core technical communication tools to specified objectives and audiences, and create unbiased editorial content that enhances your brand communication value. There are no conditions or pre-requisites for attending this workshop.