Introduction to Information Design (IID-01)

Information Design Course

Course overview

Information Design merges data with dynamism. Visual literacy, like linguistic and mathematical literacies, is a key skill in this digital age. Introduction to Information Design focuses on how to visualise and experience content (research, white papers, social media posts, taglines, brand stories) through balancing form and function.

From way-finding and warning signs to posts, articles, forms, and user interfaces, this course looks at the strategies, histories, and the applications of information principles and information visualisation to bring order and appeal to your content.

Fee and subsidy
S$550.00
S$330.17 after ASEAN subsidy
Duration
1 day
9:30am – 4:30pm
Delivery
Live-streamed interactive
Maximum 8 participants
Requirements
Conducted in English
The subsidised fee of SS$330.17 applies to residents of any of the 10 ASEAN member states and enrolling within the subsidy period between 1 March 2020 and 31 December 2020. Am I eligible for ASEAN subsidy?

You are eligible for ASEAN subsidy if you are:
1. Legally resident in any of the 10 ASEAN member states, and
2. Enrolling within the ASEAN subsidy period, between 1 March 2020 and 31 December 2020, regardless of the course’s dates.

Legally resident in any of the 10 ASEAN member states:
The subsidised fee will apply to you if you currently hold citizenship, permanent residence or settled status from:
› Brunei
› Cambodia
› Indonesia
› Lao PDR
› Malaysia
› Myanmar
› The Philippines
› Singapore
› Thailand
› Viet Nam

Enrolling within the ASEAN subsidy period:
The ASEAN subsidy period applies to the date of enrolment, and not to the course session itself, which can be outside this period. ASEAN subsidy is applied immediately at the point of enrolment.

Example 1: ASEAN subsidy will apply
Participant enrols on 23 October 2020 for a course that is starting on 10 February 2021. Date of enrolment is within 1 March 2020 and 31 December 2020. ASEAN subsidy will apply.

Example 2: ASEAN subsidy will not apply
Participant enrols on 28 January 2021 for a course that is starting on 10 February 2021. Date of enrolment is past 1 March 2020 and 31 December 2020. ASEAN subsidy will not apply.

Course topics

1. Information literacy

  • Reading and processing content
  • Deconstructing information elements
  • Deconstructing graphical elements
  • What is necessary; not what is minimal
  • Visualisation schemas and strategies
  • Icons, symbols, signs, and semiotics
  • 2. Systematic design approaches

  • Organisational vs. cultural signifiers
  • Analogue information design systems
  • Digital information design systems
  • Otto and Marie Neurath: Isotype
  • Age-driven information design
  • Gender-driven information design
  • 3. User-design strategies

  • User-experience maps and signatures
  • Scientific and technical design
  • Typographic and logographic rules
  • Colour theory and spatial relationships
  • Gestalt principles of design and layout
  • Graphic literacy and visual pedagogy
  • 4. Visualising data and decisions

  • Data as marker and market force
  • Forms and customer journeys
  • Warning design and public information
  • Animation in design-led journeys
  • Monetising data and visual values
  • Information design in VR spaces
  • 6. Beyond your course

    Learning continues long after a course ends, with lifelong access to all of your instructors, through CCIL Qrowd™ [+]. Regular post-course meet-ups, one-on-one refreshers, and free advanced courses means maximum exposure to every aspect of information design.

    Course objectives

    I will understand:

  • why art and design differ, and why this affects content decisions
  • the principles of information design that create consumer engagement
  • audience expectations of design in economic and cultural circumstances
  • I will be able to:

  • create infographics for print, digital, and AR and VR spaces
  • visualise data in aesthetically pleasing ways for my audiences
  • design stimulating social campaigns centred around my brand
  • This course does not:

  • cover web design and coding: please see WordPress Course [+]
  • cover digital marketing: please see Content Marketing Course [+]
  • Course applications

    How we read and process a novel or poem differs intensely from how we process information in a form, social media posts, search results, timetables, parking signs, and e-commerce webpages. Simply put, information design is about making data desirable by adapting content to appropriate reading methods. The networked world is a rich marketplace, where a single cellphone contains more information than entire libraries, museums, and exhibitions put together. This course responds to the demand for making complex content easy to understand and beautiful to look at.

    As information designers, we are tasked with creating meaning through graphical elements that include words, images, and sounds. In this course, we will discover why simplicity is both essential and difficult to achieve, owing to (i) data volumes; (ii) graphical limitations; (iii) user attention spans; (iv) information anxiety and over-compensation.

    Form and function fuse together to create familiar forms of physical and digital communication (social media posts, white papers, data tables, wayfinding signs, parking coupons, sign-up forms, medical leaflets) in uniquely pleasing combinations of words, images, and sounds which add to the integrity of your content.

    Information Design involves economics and ergonomics. The next time you’re assembling a new piece of furniture think about how well the instruction manual represents reality. We tend to think of information design in terms of colourful infographics, sparse cartoons, and snazzy slideshows, but the history and realities of the field are rooted in solving serious problems: military maps, ship navigation, runway lighting systems, highway signage, poison markers, election polls, medical claim forms, and the layout of examination papers are just a few areas that rely on designing information to keep societies safe and running.

    Why do we stop at red lights? How does the uppercase Q stand-in for ‘queue’? IRAS and Google both require us to fill in forms — the former once a year, the latter every few minutes; so why do most people still dread filling in forms? Visual diction — i.e. the clarity of letterforms and graphics to communicate an idea — is a learned language that often supersedes oral exchanges and socio-cultural norms. Visual diction is the backbone of information design and is our starting point in Introduction to Information Design.

    Learning to visualise information is an essential skill that goes beyond artistic talents. You will be able to think systematically about design processes and translate your findings into appealing solutions. You will also be able to develop and package your content in a simple, clear graphical language alongside mainstream semantic and linguistic representations.

    Course convenor

    Arjun Khara is a PhD researcher, front-end web programmer, an Adobe Certified Expert, and co-creator of Singapore’s Silent Heroes Awards. His work, speeches, and ideas have been televised and featured in newspapers and radio interviews in Singapore, Southeast Asia, and Greater China and India. Arjun is currently completing his PhD, investigating fairness for user experiences in government digital platforms. More on your convenor [+]

    2018 – 2022: PhD in Typography and Graphic Communication, University of Reading, United Kingdom

    2017 – 2018: Masters (Valedictorian Orator) in Computer Games Art and Design, Goldsmiths College, University of London, United Kingdom

    2002 – 2005: Bachelors (Golden Key Hons.) Communication, Media and Culture, University of South Australia, Australia

    Newspaper article featuring Arjun Khara as a marketing guru, giving a talk on building a profitable brand empire
    Arjun Khara conducts a workshop for government officials, public and state institutions, and representatives from tech, finance, and healthcare.

    Course schedule

    Monday

    Information Design Course (Oct 2020)
    Information Design Course in Singapore
    159 Taman Permata, 575282 Singapore
    Centre for Communication & Information Literacy (CCIL) — conducted online

    Lead Instructors: Arjun Khara [+]

    Monday

    Information Design Course (Nov 2020)
    Information Design Course in Singapore
    159 Taman Permata, 575282 Singapore
    Centre for Communication & Information Literacy (CCIL) — conducted online

    Lead Instructors: Arjun Khara [+]

    Monday

    Information Design Course (Nov 2020)
    Information Design Course in Singapore
    159 Taman Permata, 575282 Singapore
    Centre for Communication & Information Literacy (CCIL) — conducted online

    Lead Instructors: Arjun Khara [+]

    Monday

    Information Design Course (Dec 2020)
    Information Design Course in Singapore
    159 Taman Permata, 575282 Singapore
    Centre for Communication & Information Literacy (CCIL) — conducted online

    Lead Instructors: Arjun Khara [+]

    Monday

    Information Design Course (Dec 2020)
    Information Design Course in Singapore
    159 Taman Permata, 575282 Singapore
    Centre for Communication & Information Literacy (CCIL) — conducted online

    Lead Instructors: Arjun Khara [+]

    Set my own dates

    For a group of 3 or more

    A group of 3 or more participants have the added flexibility of setting their own course dates. Select ‘Set my own dates’ from the ‘Preferred date’ dropdown, in the course enrolment form. Enter up to 3 different dates of your choice; we will then confirm one with you.

    Course enrolment

    Terms and conditions

    Please read and understand the terms and conditions [+] before proceeding with this service or contact us for further clarification.

    Instant assistance

    Call us at +(65) 6573 7370 or email group@qc.sg. We will typically respond to emails within 20 minutes during business hours and in 1 day over holidays and closures. View business hours

    Monday – Saturday:
    8:00am – 8:00pm

    Sunday:
    9:00am – 3:00pm

    Holidays and closures:
    › New Year’s Day
    › Lunar New Year
    › Good Friday
    › Labour Day
    › Vesak Day
    › Hari Raya Puasa
    › Polling Day
    › Hari Raya Haji
    › National Day
    › Deepavali
    › Christmas Day
    › New Year’s Eve