On this page you'll find information on all copywriters' workshops, workshop topics, copywriting course schedules, and enrolment.
Copywriting Writing Workshops + Courses (Singapore).
Learn how to become a professional copywriter and/or industry-grade brand and media writer in Quantico’s copywriting workshop. Prepare purpose-driven documents, and create powerfully engaging consumer copy across Singapore’s content markets.
Training The Best + Brightest.
Copywriting Workshop Overview.
This workshop focuses on copywriting as a sales function, combining aesthetics with analytics. The copywriting process plugs into every model of communication to connect customers with organisations. Professional copywriters are trained multi-dimensional communications experts who sell engagement, ideas, and organisations, to drive and humanise total brand fulfilment.
What Copywriting Is and What Copywriting Is Not
Developing and Using a Creative Concept Brief
Mechanics and Consumer Psychology of Selling
Mechanics of Culture and Story-Telling in Our Time
The journalist’s approach to copywriting
Developing a Voice of Authority and Conviction
Integrating with Design, Taglines, and Brand
Organisational Goals and Audience Values
The Content Lifecycle Approach
Copywriting and Microcopy
Targeting a Personality, a Persona, a Person
Rules for Digital and Animated Environments
Rules for Traditional and Print Environments
Video-Driven and Image-Driven Content Pieces
Beautiful Mathematics of Copywriting
Tone-of-Voice and Line-of-Sight (70-30 Rules)
Copywriting for Local Sets with Global Cultures
Distinctive vs Directed Copywriting
The Cultural Audience approach
Copywriting for community + sensitivity
Copywriting’s Evolution with Content Marketing
Brains, Bricks, and Brands
Block-chain principles in Copywriting
Content + Intent + Context = Meaning
Copywriting for Media: Press Releases and Ads
Copywriting the social space
Constructing Ideas + Ideologies
Colour Theory + Words
Stories + Structures + Schemas
Negative Space Communication
Copywriting Across Five Senses
UX: Archival Elements of Copy
Copywriting Across Human Bodies
Influencing Trends + Thoughts
Future of Copywriting and Content in 2020 and 2025
Copywriting Workshop Takeaways.
Copywriting isn’t just writing, and selling isn’t only for products and services. In this workshop, we will investigate the evolution and application of professional copywriting, and understand why the copywriting process (ideation) begins in the minds of copywriters, but always ends in the minds of readers (creation). We will examine the relationships between words and content, and content and consumers. You will create copywriting briefs that use consumer philosophy and social psychology to polish your drafts into professional pieces that turn passive recipients into captive audiences. You will also test your copywriting pieces across a number of different markets and mindsets to validate the true impact of your copy on your internal and external stakeholders.
On completion of this workshop, you will be able to:
Create content that serves specific consumer purposes
Build meaningful relationships between brands and buyers
Think in design-led perspectives to reach creative solutions
Extend content beyond words, to sound and visual
Prepare experiential pieces to engage digital communities
Apply consumer psychology across your content assets
Start your own copywriting and content initiatives
Copywriting Workshop (Singapore) Learning Objectives + Skills Experience.
You will learn how, and why, copywriting lives in visual and aural media. Visual research is a critical tool in the professional copywriting process for audience engagement. Speaking of audiences, as you read, so you hear — whether out loud or in the mind, your copy makes sounds. How you control this sound, whether through tone of voice or syntactic rhythm structures, will decide audience responses and transform users from passive recipients of data into active participants of your content.
You will understand and use the copywriting process on a professional level, and deliver content innovation that builds strong commercial value for businesses and individuals. Your skill sets and assignments over the course of the copywriting workshop will involve examining the market in Singapore and the region for visual and aural cues on how words construct relationships with minds. At the end of this copywriting workshop you will be able to take control of the copywriting process in its entirety, and see that professional copywriting is not a group of powerful words, but a powerful group of words.