Introduction to Arts Communication (IAC-02)
Arts Communication Course Singapore
Arts Communication Course
This course is for artists and arts communicators who want to build a holistic, sustainable arts communication strategy. It goes beyond how to use digital marketing tools and platforms. We will discuss how to develop a long-term strategy that builds lasting relationships with your audiences, adding value to your work as an artist. On completion of this course, you will have the knowledge and skills to implement an arts communication strategy that works on any platform you choose. This course is covered by the ASEAN subsidy for eligible participants.
Check my eligibility for ASEAN subsidy
You are eligible for ASEAN subsidy if you are:
1. Legally resident in any of the 10 ASEAN member states, and
2. Enrolling any time from 1 January 2022 to 31 December 2022, regardless of the actual course dates.
Legally resident in any of the 10 ASEAN member states:
The subsidy will apply to you if you are currently holding citizenship, permanent residence, or settled status from:
› Brunei
› Cambodia
› Indonesia
› Lao PDR
› Malaysia
› Myanmar
› The Philippines
› Singapore
› Thailand
› Viet Nam
Enrolling within the ASEAN subsidy period:
The ASEAN subsidy period applies to the date of enrolment, and not to the course session itself, which can be outside this period. ASEAN subsidy is applied immediately at the point of enrolment.
Example 1: ASEAN subsidy will apply
Participant enrols on 20 October 2022 for a course that is starting on 23 February 2023. The date of enrolment falls between 1 January 2022 and 31 December 2022. ASEAN subsidy will apply.
Example 2: ASEAN subsidy will not apply
Participant enrols on 10 January 2023 for a course that is starting on 23 February 2023. The date of enrolment falls outside of 1 January 2022 and 31 December 2022. ASEAN subsidy will not apply.
You can apply the ASEAN subsidy to your enrolment directly from your course enrolment form below. For further queries please call +(65) 6573 7370 or contact us →
1 Context
2 Positioning
3 Audiences
4 Content strategy
5 Digital context
6 Content approaches
7 Copywriting
8 Implementation
9 Beyond your course
I will understand:
I will be able to:
This course does not:
Artists often struggle to communicate their relevance and value; this challenge has become more acute and urgent during the COVID-19 pandemic. An artist’s or ensemble’s success cannot be reduced to ticket sales or social media followers alone. The arts should spark and sustain dialogue about social and individual identity, about how we live, what we value, and why. Learn how to communicate about your artistic work and vision during the pandemic and beyond.
Arts communication builds lasting relationships with audiences. This workshop supports individuals and groups in their arts communication initiatives, including artists from any discipline, arts managers, arts educators, arts marketing professionals, and professional copywriters who specialise in the arts. The knowledge and skills in this workshop are applicable across marketing communications, media releases, social media marketing, funding applications, and branding.
Deepa Vijayan is a trainer and senior communications specialist for government, finance, education, STEM, hospitality, and nonprofit sectors in Singapore and Southeast Asia. Deepa’s practice areas are content marketing, digital culture, branded & corporate storytelling, and arts communication. Her focus is on the intersections between communication and digital culture, healthcare, religion, and the arts.
Deepa is currently completing another degree in religious studies from the University of London. She is part of the interfaith fellowship programme at the Centre for Interfaith Understanding (CIFU) in Singapore. She has led the team at Quantico CCIL since its founding in 2005 and continues to take a hands-on approach to training our participants in the areas of digital marketing, storytelling, and arts communication. More on your convenor →
Deepa Vijayan serves as a moderator for a publishing panel at the Singapore Writers Festival.
Wednesday + Thursday
Arts Communication Course (Mar 2022)
Arts Communication Course Singapore
1 Tampines North Drive 1, 528559 Singapore The Quantico Centre for Communication & Information Literacy Pte. Ltd. Live-streamed
Lead Instructor: Deepa Vijayan →
Wednesday + Thursday
Arts Communication Course (Aug 2022)
Arts Communication Course Singapore
1 Tampines North Drive 1, 528559 Singapore The Quantico Centre for Communication & Information Literacy Pte. Ltd. Live-streamed
Lead Instructor: Deepa Vijayan →
Wednesday + Thursday
Arts Communication Course (Nov 2022)
Arts Communication Course Singapore
1 Tampines North Drive 1, 528559 Singapore The Quantico Centre for Communication & Information Literacy Pte. Ltd. Live-streamed
Lead Instructor: Deepa Vijayan →
Set my own dates
For a group of 3 or more
A group of 3 or more participants have the added flexibility of setting their own course dates. Select ‘Set my own dates’ from the ‘Preferred date’ dropdown, in the course enrolment form. Enter some dates of your choice and we will confirm one with you.
Enrol for your Arts Communication Course. You can use this service to:
• enrol for your chosen course
• add additional participants to your enrolment
• apply the ASEAN subsidy for eligible participants
