Introduction to Arts and Culture Communication (IAC-01)

Arts and Culture Communication Course Singapore

Capability

Build holistic, value-driven strategies for publics and donors.

Arts and Culture Communication Course

Arts and culture should spark and sustain dialogue about social and individual identity, and inspire conversations about how we live, what we value, and why. These are the vehicles that drive your influence and make an impact in your area of practice. Arts and Culture Communication is for artists, cultural organisations, communicators, and managers who want a holistic, sustainable communication strategy. It goes beyond how to use digital marketing tools and platforms, to creating meaningful engagement with audiences. You will develop the knowledge and skills to engage audiences in a meaningful way and implement a communication strategy that works on any platforms you choose. This course is covered by the ASEAN subsidy for eligible participants.

Check my eligibility for ASEAN subsidy

You are eligible for ASEAN subsidy if you are:
1. Legally resident in any of the 10 ASEAN member states, and
2. Enrolling any time from 1 January 2023 to 31 December 2023, regardless of the actual course dates.

Legally resident in any of the 10 ASEAN member states:
The subsidy will apply to you if you are currently holding citizenship, permanent residence, or settled status from:
› Brunei
› Cambodia
› Indonesia
› Lao PDR
› Malaysia
› Myanmar
› The Philippines
› Singapore
› Thailand
› Viet Nam

Enrolling within the ASEAN subsidy period:
The ASEAN subsidy period applies to the date of enrolment, and not to the course session itself, which can be outside this period. ASEAN subsidy is applied immediately at the point of enrolment.

Example 1: ASEAN subsidy will apply
Participant enrols on 20 October 2023 for a course that is starting on 23 February 2024. The date of enrolment falls between 1 January 2023 and 31 December 2023. ASEAN subsidy will apply.

Example 2: ASEAN subsidy will not apply
Participant enrols on 10 January 2024 for a course that is starting on 23 February 2024. The date of enrolment falls outside of 1 January 2023 and 31 December 2023. ASEAN subsidy will not apply.

You can apply the ASEAN subsidy to your enrolment directly from your course enrolment form below. For further queries please call +(65) 6573 7370 or contact us →

Fee and subsidy
S$550.00 (S$357.50 after ASEAN subsidy)

Duration
1 day (9:30am – 4:30pm)

Delivery
Live-streamed interactive
Maximum 8 participants

Requirements
Conducted in English

Course modules

Modules offer participants comprehensive insights into the subject matter, drawing from academic and industry research.

1 Positioning

  • Positioning yourself in the arts and culture landscape
  • Showcasing your relevance
  • Identifying opportunities for communication
  • Curating your identity as an artist or cultural organisation
  • 2 Audiences

  • Audience engagement patterns
  • Mapping audience journeys
  • Arts and culture literacy and motivation
  • Addressing audience challenges
  • 3 Strategy

  • Elements of digital and non-digital content strategy
  • Meaningful content pillars
  • Evaluating and choosing digital platforms
  • Understanding digital metrics
  • 4 Content

  • Key approaches in arts and culture content
  • Content ideation
  • Content repurposing
  • Content planning tools
  • 5 Beyond your course

  • Learning continues long after a course ends, with lifelong access to all of your instructors, through CCIL Qrowd™. Regular post-course meet-ups, one-on-one refreshers, and free advanced courses mean greater support for artists and independent creatives.
  • Course objectives

    Delivering clear professional learning outcomes for people of all abilities and ambitions.

    I will understand:

  • key principles required to build a robust communication strategy in the arts and cultural industry
  • approaches to arts and culture content in digital and non-digital spaces
  • strategies for audience engagement and education
  • I will be able to:

  • articulate the unique context of my artistic or cultural practice
  • shape meaningful conversations about my practice and values
  • develop and execute a content strategy for myself or my organisation
  • This course does not:

  • cover in-depth copywriting principles: please see Copywriting Course →
  • cover technical skills for web design: please see WordPress Course →
  • provide long-term career support: please contact us for information
  • Course applications

    Relevant and reliable training that meets the demand for increasingly sophisticated communication skills.

    During lockdowns, people around the world took solace in the arts by turning to films, stories, and music during lockdowns — a living testimony to how essential the arts are in everyday life. Despite this, practitioners in the arts and culture, from museums and orchestras to painters and heritage advocates, often struggle to explain what makes their practice important and meaningful. Communicators in the arts and cultural industries must accept the critical mandate to go beyond ticket sales and social media followers, and take the bold steps needed to engage and educate audiences.

    This workshop supports individuals and groups in their communication initiatives, including artists from any discipline, arts and heritage managers, educators, arts or culture marketing professionals, and professional copywriters who specialise in these fields. We will discuss how to develop a long-term communication strategy that builds lasting relationships with your audiences and showcases the value of your work in the arts or cultural industry. The knowledge and skills in this workshop are applicable across marketing communications, media releases, social media marketing, funding applications, and branding.

    Course convenor

    Learn from academic and leading industry experts

    Course instructors
    Meet the training team →

    Deepa Vijayan is a trainer and senior communications specialist for government, finance, education, STEM, hospitality, and nonprofit sectors in Singapore and Southeast Asia. Deepa’s practice areas are content marketing, digital culture, branded & corporate storytelling, and arts communication. Her focus is on the intersections between communication and digital culture, healthcare, religion, and the arts.

    Deepa is currently completing another degree in religious studies from the University of London. She is part of the interfaith fellowship programme at the Centre for Interfaith Understanding (CIFU) in Singapore. She has led the team at Quantico CCIL since its founding in 2005 and continues to take a hands-on approach to training our participants in the areas of digital marketing, storytelling, and arts communication. More on your convenor →

    Deepa Vijayan at the Singapore Writers Festival
    Deepa Vijayan serves as a moderator for a publishing panel at the Singapore Writers Festival.

    Course schedule

    Pick your own course dates for groups of 3 and more. Use the enrolment form below to choose your preferred dates, or set your own schedule.

    Today is:

    Monday

    Arts Communication Course (Feb 2023)

    Arts Communication Course Singapore

    1 Tampines North Drive 1, 528559 Singapore The Quantico Centre for Communication & Information Literacy Pte. Ltd. Live-streamed

    Lead Instructor: Deepa Vijayan →

    Monday

    Arts Communication Course (Apr 2023)

    Arts Communication Course Singapore

    1 Tampines North Drive 1, 528559 Singapore The Quantico Centre for Communication & Information Literacy Pte. Ltd. Live-streamed

    Lead Instructor: Deepa Vijayan →

    Monday

    Arts Communication Course (Jun 2023)

    Arts Communication Course Singapore

    1 Tampines North Drive 1, 528559 Singapore The Quantico Centre for Communication & Information Literacy Pte. Ltd. Live-streamed

    Lead Instructor: Deepa Vijayan →

    Set my own dates

    For a group of 3 or more

    A group of 3 or more participants have the added flexibility of setting their own course dates. Select ‘Set my own dates’ from the ‘Preferred date’ dropdown, in the course enrolment form. Enter some dates of your choice and we will confirm one with you.

    Course enrolment

    Enrol for your Arts Communication Course. You can use this service to:

    • enrol for your chosen course
    • add additional participants to your enrolment
    • apply the ASEAN subsidy for eligible participants

    Enrolment form