Introduction to Arts Communication (IAC-02)
Arts Communication Course Singapore
Speak directly with your arts communication course instructor. Call us at +(65) 6573 7370.
Course overview
This course is for artists and arts communicators who want to build a holistic, sustainable arts communication strategy. It goes beyond how to use digital marketing tools and platforms. We will discuss how to develop a long-term strategy that builds lasting relationships with your audiences, adding value to your work as an artist. On completion of this course, you will have the knowledge and skills to implement an arts communication strategy that works on any platform you choose.
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S$588.30 after ASEAN subsidy
Further funding may be available, in addition to the ASEAN subisdy, under NAC Resilience Package [+]
9:30am – 4:30pm
Maximum 8 participants
You are eligible for ASEAN subsidy if you are:
1. Legally resident in any of the 10 ASEAN member states, and
2. Enrolling within the ASEAN subsidy period, between 1 January 2021 and 30 September 2021, regardless of the course’s dates.
Legally resident in any of the 10 ASEAN member states:
The subsidised fee will apply to you if you currently hold citizenship, permanent residence or settled status from:
› Brunei
› Cambodia
› Indonesia
› Lao PDR
› Malaysia
› Myanmar
› The Philippines
› Singapore
› Thailand
› Viet Nam
Enrolling within the ASEAN subsidy period:
The ASEAN subsidy period applies to the date of enrolment, and not to the course session itself, which can be outside this period. ASEAN subsidy is applied immediately at the point of enrolment.
Example 1: ASEAN subsidy will apply
Participant enrols on 23 February 2021 for a course that is starting on 11 October 2021. The date of enrolment falls between 1 January 2021 and 30 September 2021. ASEAN subsidy will apply.
Example 2: ASEAN subsidy will not apply
Participant enrols on 5 October 2021 for a course that is starting on 11 October 2021. The date of enrolment falls outside of 1 January 2021 and 30 September 2021. ASEAN subsidy will not apply.
Course topics
1. Context
2. Positioning
3. Audiences
4. Content strategy
5. Digital context
6. Content approaches
7. Copywriting
8. Implementation
9. Beyond your course
Learning continues long after a course ends, with lifelong access to all of your instructors, through CCIL Qrowd™. Regular post-course meet-ups, one-on-one refreshers, and free advanced courses means greater support for artists and independent creatives.
Course objectives
I will understand:
I will be able to:
This course does not:
Course applications
Artists often struggle to communicate their relevance and value; this challenge has become more acute and urgent during the COVID-19 pandemic. An artist’s or ensemble’s success cannot be reduced to ticket sales or social media followers alone. The arts should spark and sustain dialogue about social and individual identity, about how we live, what we value, and why. Learn how to communicate about your artistic work and vision during the pandemic and beyond.
Arts communication builds lasting relationships with audiences. This workshop supports individuals and groups in their arts communication initiatives, including artists from any discipline, arts managers, arts educators, arts marketing professionals, and professional copywriters who specialise in the arts. The knowledge and skills in this workshop are applicable across marketing communications, media releases, social media marketing, funding applications, and branding.
Course convenor
Deepa Vijayan is a trainer and senior communications advisor for government, finance, education, STEM, hospitality, and nonprofit sectors in Singapore and Southeast Asia. Deepa’s major practice areas are copywriting, content marketing, digital culture, and branded & corporate storytelling. Her focus is on the intersections between communication and digital culture, healthcare, religion, and the arts. More on your convenor [+]
Course schedule
Monday + Tuesday
Arts Communication Course (Apr 2021)
Arts Communication Course in Singapore
1 Tampines North Drive 1, 528559 Singapore
Centre for Communication & Information Literacy (CCIL) — conducted online
Lead Instructors: Deepa Vijayan [+]
Monday + Tuesday
Arts Communication Course (Jun 2021)
Arts Communication Course in Singapore
1 Tampines North Drive 1, 528559 Singapore
Centre for Communication & Information Literacy (CCIL) — conducted online
Lead Instructors: Deepa Vijayan [+]
Monday + Tuesday
Arts Communication Course (Sep 2021)
Arts Communication Course in Singapore
1 Tampines North Drive 1, 528559 Singapore
Centre for Communication & Information Literacy (CCIL) — conducted online
Lead Instructors: Deepa Vijayan [+]
For a group of 3 or more
A group of 3 or more participants have the added flexibility of setting their own course dates. Select ‘Set my own dates’ from the ‘Preferred date’ dropdown, in the course enrolment form. Enter some dates of your choice and we will confirm one with you.
Course enrolment
Terms and conditions
Please read and understand the terms and conditions [+] before proceeding with this service or contact us for further clarification.
Data security
Data on this website is securely processed and is used solely for the purpose of communicating with you about your enrolment or queries. Enrolment forms have additional layers of protection that comply with strict data security policies.
Instant assistance
Call us at +(65) 6573 7370 or email [email protected] We will typically respond to emails within 20 minutes during business hours and in 1 day over holidays and closures. View business hours
Monday – Saturday:
8:00am – 8:00pm
Sunday:
9:00am – 3:00pm
Holidays and closures:
› New Year’s Day
› Lunar New Year
› Good Friday
› Labour Day
› Vesak Day
› Hari Raya Puasa
› Polling Day
› Hari Raya Haji
› National Day
› Deepavali
› Christmas Day
› New Year’s Eve