Arts Communication Course

Course overview

This course is for artists and arts communicators who want to build a holistic, sustainable arts communication strategy. It goes beyond how to use digital marketing tools and platforms. We will discuss how to develop a long-term strategy that builds lasting relationships with your audiences, adding value to your work as an artist. On completion of this course, you will have the knowledge and skills to implement an arts communication strategy that works on any platform you choose.

I will understand:

I will be able to:

This course does not:

Artists often struggle to communicate their relevance and value; this challenge has become more acute and urgent during the COVID-19 pandemic. An artist’s or ensemble’s success cannot be reduced to ticket sales or social media followers alone. The arts should spark and sustain dialogue about social and individual identity, about how we live, what we value, and why. Learn how to communicate about your artistic work and vision during the pandemic and beyond.

Arts communication builds lasting relationships with audiences. This workshop supports individuals and groups in their arts communication initiatives, including artists from any discipline, arts managers, arts educators, arts marketing professionals, and professional copywriters who specialise in the arts. The knowledge and skills in this workshop are applicable across marketing communications, media releases, social media marketing, funding applications, and branding.

Course convenor

Deepa Vijayan is a trainer and senior communications advisor for government, finance, education, STEM, hospitality, and nonprofit sectors in Singapore and Southeast Asia. Deepa’s major practice areas are copywriting, content marketing, digital culture, and branded & corporate storytelling. Her focus is on the intersections between communication and digital culture, healthcare, religion, and the arts. More on your convenor [+]

Course enrolment