Quantico (Singapore) Copywriting, Content Marketing and Web-Writing Workshops and Courses

Copywriting Workshops + Courses (Singapore).

copywriting • document structures • design-thinking • reading strategies • customers + consumers • meaningful connections

An ISO 9001:2015 Certified Organisation

Copywriting connects texts with people in meaningful ways that influence decisions and shape attitudes.

Introduction to Copywriting focuses on how to write and visualise consumer-driven content (brochures, websites, social media posts, taglines, brand articles) through balancing textual literacies with graphical vocabularies. From writing websites and social posts to designing document structures, planning user-journeys, and changing mindsets, this workshop looks at the politics, histories, psychologies, and philosophies of rhetoric and persuasion — and the applications of these copywriting principles to growing consumer literacy, sales and engagement for your content. Quantico Communications LLP is an ISO 9001:2015 Certified Organisation. This workshop has undergone and been certified by international quality assurance testing and audit.

Copywriting Workshop Overview.

How we read and process novels and biographies differs from how we consume copy in a brochure, or in social media posts, search listings, websites, and digital and physical retail spaces.

Simply put, copywriting is about making content desirable by integrating consumer psychology with several disciplines including marketing, product design, social media, and user-experience. This workshop responds to the sharpening demand for establishing meaningful connections between brands and their audiences.

Textual and graphical literacies combine to create powerful physical and digital landscapes that ground your branded content in accessibility, credibility, and authority.

Cost + Subsidy:
S$980 nett.
Inclusive of all taxes
PIC Eligibility Criteria [+]

2-day workshop
9:30am – 4:30pm

No content knowledge is assumed. (Conducted in English)
Participants are free to bring their own computers or tablets.
Modules mix academic theory with role-based applications.

In-person teaching and delivery.
Tutorial-based modules.
1:7 (instructor-student ratio).

All your learning materials and module notes are part of the workshop. Participants are encouraged to bring their own case studies and work queries so as to maximise individual attention.

Copywriting Workshops are conducted at one of Quantico’s training facilities at Raffles Place, Shenton Way, United Square, or Asia Square (Singapore).

Copywriting Workshop Topics.

Day 1
What Copywriting Is and What Copywriting Is Not
Developing and Using a Creative Concept Brief
Mechanics and Consumer Psychology of Selling
Mechanics of Culture and Story-Telling in Our Time
The journalist’s approach to copywriting
Developing a Voice of Authority and Conviction
Integrating with Design, Taglines, and Brand
Organisational Goals and Audience Values
The Content Lifecycle Approach
Copywriting and Microcopy
Targeting a Personality, a Persona, a Person
Rules for Digital and Animated Environments
Rules for Traditional and Print Environments
Video-Driven and Image-Driven Content Pieces
Beautiful Mathematics of Copywriting
Tone-of-Voice and Line-of-Sight (70-30 Rules)
Copywriting for Local Sets with Global Cultures
Distinctive vs Directed Copywriting

Day 2
The Cultural Audience approach
Copywriting for community + sensitivity
Copywriting’s Evolution with Content Marketing
Brains, Bricks, and Brands
Block-chain principles in Copywriting
Content + Intent + Context = Meaning
Copywriting for Media: Press Releases and Ads
Copywriting the social space
Constructing Ideas + Ideologies
Colour Theory + Words
Stories + Structures + Schemas
Negative Space Communication
Copywriting Across Five Senses
UX: Archival Elements of Copy
Copywriting Across Human Bodies
Demystifying Creativity
Influencing Trends + Thoughts
Future of Copywriting and Content in 2020 and 2025

Professional copywriting takes a contractual-experience to influencing consumer mindsets. This workshop welcomes content creators to copywriting spaces in myriad shapes, forms, channels, and precepts. For all its ubiquity, copywriting always comprises a set of texts, designed to fulfil a specific purpose. Introduction to Copywriting looks at the purpose of writing to sell, and investigates copywriting from a variety of communicative and psychological perspectives.

Workshop Takeaways.

Copywriting isn’t just writing, and selling isn’t only for products and services. In this copywriting workshop, we investigate the interdisciplinarity and application of professional copywriting, and understand why the copywriting process (ideation) begins in the minds of creators, and always ends in the minds of readers (creation). We will examine the relationships between words and content, and content and consumers. You will create copywriting briefs that use consumer philosophy and social psychology to polish your drafts into professional pieces that turn passive recipients into captive audiences. You will also test your copywriting pieces across a number of different markets and mindsets to validate the true impact of your copy on your internal and external stakeholders. There are no conditions or pre-requisites for attending this workshop.

Workshop Learning Objectives.

On completion of this workshop you will be able to:

• Create content that serves specific consumer purposes

• Build meaningful relationships between brands and buyers

• Think in design-led perspectives to reach creative solutions

• Extend content beyond words, to sound and visual

• Prepare experiential pieces to engage digital communities

• Apply consumer psychology across your content assets

• Start your own copywriting and content initiatives

Beyond Your Copywriting Workshop.

Support doesn’t stop when the workshop is over. You will understand and continue to use the copywriting process on a professional level, and deliver core content innovation that builds strong commercial value for businesses and individuals. Your skill sets and assignments over the course of the copywriting workshop will involve examining the market in Singapore and the region for visual and aural cues on how words construct relationships with minds. At the end of this copywriting workshop you will be able to take control of the copywriting process in its entirety, and see that professional copywriting is not a group of powerful words, but a powerful group of words.

From .COMs to .GOVs
Training The Best + Brightest.

McCann World Group

View Our Full Client List [+]

Workshop Convenor: Arjun Khara

Arjun is a PhD researcher, a front-end web programmer, an Adobe Certified Expert, and co-creator of Singapore’s Silent Heroes Awards. His work, speeches, and ideas have been televised and featured in newspapers and radio interviews in Singapore, Southeast Asia, and Greater China and India. Arjun is currently completing a PhD, which investigates typographic expressions of authority through government digital platforms.

Since 2005, he has been working primarily with government and large enterprise, in Singapore, Southeast Asia, and India and China. In his capacity as a communications specialist and consultant for brand-building, information design, and community engagement, Arjun directs his extensive regional and global experiences back into his workshops at Quantico.

Arjun Khara is the assistant creative director at Quantico Communications (Singapore), and the course convenor for Quantico’s copywriting and visual communications courses in Singapore and Southeast Asia where he has developed and overseen the curriculum for Quantico’s copywriting, web-writing, and information design workshops. Learn more about your course convenor via the link below:

Complete Course Convenor Profile [opens a new tab +]

• 2018 – 2022: PhD in Typography and Graphic Communication, University of Reading, United Kingdom

• 2017 – 2018: Masters (Valedictorian Orator) in Computer Games Art and Design, Goldsmiths College, University of London, United Kingdom

• 2002 – 2005: Bachelors (Golden Key Hons.) Communication, Media and Culture, University of South Australia, Australia

Brunei Times: Arjun Khara conducts a workshop for Government Officials, State Institutions, and Representatives from Finance and Healthcare Industries (Featured article).

Copywriting Workshop Schedule 2019.

Copywriting Workshops listed under this schedule are confirmed and will run as scheduled.

Wednesday + Thursday

Copywriting Workshop (July 2019)
Copywriting Workshop in Singapore
16 Collyer Quay #20-00 049318 Singapore
Quantico Training Centre

Lead Instructors: Arjun Khara + Deepa Vijayan

Tuesday + Wednesday

Copywriting Workshop (August 2019)
Copywriting Workshop in Singapore
16 Collyer Quay #20-00 049318 Singapore
Quantico Training Centre

Lead Instructors: Arjun Khara + Deepa Vijayan

Wednesday + Thursday

Copywriting Workshop (September 2019)
Copywriting Workshop in Singapore
16 Collyer Quay #20-00 049318 Singapore
Quantico Training Centre

Lead Instructors: Arjun Khara + Deepa Vijayan

Thursday + Friday

Copywriting Workshop (October 2019)
Copywriting Workshop in Singapore
16 Collyer Quay #20-00 049318 Singapore
Quantico Training Centre

Lead Instructors: Arjun Khara + Deepa Vijayan

Wednesday + Thursday

Copywriting Workshop (November 2019)
Copywriting Workshop in Singapore
16 Collyer Quay #20-00 049318 Singapore
Quantico Training Centre

Lead Instructors: Arjun Khara + Deepa Vijayan

Thursday + Friday

Copywriting Workshop (December 2019)
Copywriting Workshop in Singapore
16 Collyer Quay #20-00 049318 Singapore
Quantico Training Centre

Lead Instructors: Arjun Khara + Deepa Vijayan

Thursday + Friday

Copywriting Workshop (January 2020)
Copywriting Workshop in Singapore
16 Collyer Quay #20-00 049318 Singapore
Quantico Training Centre

Lead Instructors: Arjun Khara + Deepa Vijayan

Attend Copywriting Workshop.

Enrol for Your Copywriting Workshop, or Contact Us at +(65) 6573 7370.

Instant Technical Help: If you encounter any technical issues with your form or your enrolment, please get in touch with us directly at +(65) 6573 7370 or send an email to group@qc.sg. For emails, we will typically respond with technical help in under 15 minutes.
Data Protection and Privacy: Quantico Communications LLP is fully committed to protecting your data and privacy rights, and acts in conformity with Singapore’s [+] Personal Data Protection Act (PDPA). Data collected here is used solely for the purposes of registration and/or to call/email or communicate with you about your workshops. For all PDPA and data-collection queries, please contact our Data Protection Officer at +(65) 6818 9808 or email skills@quantico.com.sg
Uniformed Services: If you are a part of a uniformed services organization you may be eligible to apply for an internal subsidy for your training workshop and course at Quantico. This subsidy is for all gazetted uniformed services (the armed forces, police force, civil defence, medical organisations, and uniformed youth groups) approved by the Republic of Singapore.

Our Clients.


A – F

AccorHotels Asia Pacific
AccorHotels Greater China
AccorHotels Hong Kong
ACE Insurance
Adam Khoo Learning Technologies Group
Agency for Integrated Care
AIESEC International
Alliance Era Pte Ltd
Art Science Museum (ASM)
Asia Pacific Maritime Trade Show
Asia Television Forum
AXA Insurance
BAG Networks
Baiduri Bank
Baron’s Strong Brew
Bayer CropScience
Bethesda Care and Counselling Centre
BlackBlue Media Group (BBMG)
Boys’ Town Singapore
Brother International
Bureau Pte Ltd
Canadian Chamber of Commerce
Canopy Design
Chan Brothers Travel
Charities Aid Foundation South East Asia
Civil Service College (CSC)
ClearPath Sdn Bhd
Confex MICE
Contact Centre Association of Singapore
DBS Bank
DBS Vickers
Delphys Singapore
Dow Chemical Company
DST Telecoms Brunei
Duke-NUS Graduate School of Medicine
Duo Studio
E-commerce Enablers
Employment and Employability Institute (e2i)
Esplanade Theatres By The Bay
ESSEC Business School
Evolve Mixed Martial Arts
Fairfield Methodist Alumni Association
Far East Management Pte Ltd
Far East Hospitality Pte Ltd
Fullerton Financial Holdings

G – N

Gems Advisors (Asia) Pte Ltd
George P. Johnson
Gold Roast White Coffee
Goodrich Global
Grand Mercure Singapore Roxy
Hai’s Pte Ltd
Havas Media Pte Ltd
ibis Singapore
Ikeda Spa
Infocomm Development Authority (IDA)
International Data Corporation (IDC)
Institute of Singapore Chartered Accountants (ISCA)
Institute of Technical Education (ITE)
Intercontinental Hotel Group (IHG)
International Enterprise (IE) Singapore
IP Academy Singapore (IPOS)
Iron Ore Week Singapore
Keppel Logistics
Kinzo Vietnam
Knowledge Management Solutions (KMS)
Kuo Chuan Presbyterian Primary School
Lantiq Asia Pacific Pte Ltd
Lazada South East Asia
Lazy Lizard Restaurant and Bars
Mahidol University (Thailand)
Make It Work
Marina Bay Sands
McCann World Group
Mendaki (Yasan Mendaki)
Ministry of Communications and Information (MCI)
Ministry of Defence (MINDEF)
Ministry of Education (MOE)
Ministry of Manpower (MOM)
Nanyang Technological University
National Council of Social Service (NCSS)
National Health Group Diagnostics (NHG)
National University of Singapore (NUS)
National University of Singapore Society (NUSS)
National Youth Council Singapore (NYC)
Navis Capital
Neo Garden Catering
Ngee Ann Polytechnic
Nippon Paint

O – Z

Offset SG
One World International School
People’s Association Singapore (PA)
Persatuan Permudi Islam Singapura
PSA Corporation Ltd
Reed Exhibitions
Regent Corp-Werkz
Republic Polytechnic
Ripe Australian Fruit Juices
River Safari
RMA Contracts Pte Ltd
Shenton Wealth Holdings
Singapore Exchange (SGX)
Singapore Furniture Industries Council (SFIC)
Singapore Institute of Management (SIM)
Singapore Kindness Movement
Singapore Polytechnic
Singapore Pools
Singapore Post (SingPost)
Singapore Science Centre
Singapore Swimming Club
Singapore Tourism Board
Singapore Zoo
Singtel Telecommunications Pte Ltd
Singtel Mobile Pte Ltd
Sofitel Philippine Plaza Manila
Sofitel So Singapore
Somfy Pte Ltd
ST Electronics
Standard Chartered Bank
Trend Micro Inc
TUM Asia
Upper Storey Pte Ltd
Vantage Point
Warees Investments Pte Ltd (MUIS)
Wesley Methodist Church
Wildlife Reserves Singapore
WineTime Singapore
Workforce Development Agency (WDA)
Zurich Insurance
100% Design Singapore
8i Holdings Ltd