Introduction to Copywriting (ICW-02)
Copywriting Course Singapore
Capability
Give your copywriting an active and authoritative presence.
Copywriting Course
This course responds to the demand for increasingly sophisticated writing skills that make meaningful connections between brands and audiences. We will learn to sharpen our copy with consumer psychology, marketing, design-thinking, brand articulation, and purchase experiences. This cross-disciplinary approach prepares copywriters, brand communicators, and content producers to meet the myriad challenges of producing clear, purposeful, and convincing content for print and digital channels. This course is covered by the ASEAN subsidy for eligible participants.
Check my eligibility for ASEAN subsidy
You are eligible for ASEAN subsidy if you are:
1. Legally resident in any of the 10 ASEAN member states, and
2. Enrolling any time from 1 January 2025 to 31 December 2025, regardless of the actual course dates.
Legally resident in any of the 10 ASEAN member states:
The subsidy will apply to you if you are currently holding citizenship, permanent residence, or settled status from:
› Brunei
› Cambodia
› Indonesia
› Lao PDR
› Malaysia
› Myanmar
› The Philippines
› Singapore
› Thailand
› Viet Nam
Enrolling within the ASEAN subsidy period:
The ASEAN subsidy period applies to the date of enrolment, and not to the course session itself, which can be outside this period. ASEAN subsidy is applied immediately at the point of enrolment.
Example 1: ASEAN subsidy will apply
Participant enrols on 20 October 2025 for a course that is starting on 23 February 2026. The date of enrolment falls between 1 January 2025 and 31 December 2025. ASEAN subsidy will apply.
Example 2: ASEAN subsidy will not apply
Participant enrols on 10 January 2026 for a course that is starting on 23 February 2026. The date of enrolment falls outside of 1 January 2025 and 31 December 2025. ASEAN subsidy will not apply.
You can apply the ASEAN subsidy to your enrolment directly from your course enrolment form below. For further queries please call +(65) 6573 7370 or contact us →
Fee and subsidy
S$980.00 (S$637.00 after applying ASEAN subsidy). GST is not charged for this course.
Duration
2 days (12:00pm – 6:00pm)
Delivery
Live-streamed interactive
Maximum 8 participants
Requirements
Conducted in English
Course modules
Modules offer participants comprehensive insights into the subject matter, drawing from academic and industry research.
1 Industry
2 Brand
3 Audience
4 Context
5 Content
6 Form
7 Mechanics
8 Process
9 Beyond your course
Course objectives
Delivering clear professional learning outcomes for people of all abilities and ambitions.
I will understand:
I will be able to:
This course does not:
Course applications
Relevant and reliable training that meets the demand for increasingly sophisticated communication skills.
Language is mind control. This course teaches you to apply language and writing in influencing your audiences, driving sales, increasing awareness, sparking engagement, and transforming your brand. From writing and editing websites and social posts, to designing document structures and planning user journeys, professional copywriting encapsulates the politics, psychologies, and philosophies of rhetoric and persuasion.
Professional copywriting applies a contractual approach to connecting with consumers and influencing user mindsets. This course supports local and regional content creators, writers, and industry practitioners in their initiatives to captivate audiences through corporate and marketing communications, employer branding, investor relations, and stakeholder and media partnerships.
Course convenor
Learn from academic and leading industry experts
Course instructors
Meet the training team →
Arjun Khara is an associate professor, front-end web programmer, an Adobe Certified Expert, and co-creator of Singapore’s Silent Heroes Awards. His work, speeches, and ideas have been televised and featured in newspapers and radio interviews in Singapore, Southeast Asia, and Greater China and India. Arjun is currently completing his PhD, investigating fairness for user experiences in government digital platforms. More on your convenor →
2018 – 2022: PhD in Typography and Graphic Communication, University of Reading, United Kingdom
2017 – 2018: Masters (Valedictorian Orator) in Computer Games Art and Design, Goldsmiths College, University of London, United Kingdom
2002 – 2005: Bachelors (Golden Key Hons.) Communication, Media and Culture, University of South Australia, Australia
Course schedule
Pick your own course dates for groups of 3 and more. Use the enrolment form below to choose your preferred dates, or set your own schedule.
Today is:
Thursday + Friday
9:30am to 4:30pm
Copywriting Course (Dec 2024)
Copywriting Course Singapore
1 Tampines North Drive 1, 528559 Singapore The Quantico Centre for Communication & Information Literacy Pte. Ltd. Live-streamed
Lead Instructor: Arjun Khara →
Tuesday + Wednesday
12pm to 6pm
Copywriting Course (Jan 2025)
Copywriting Course Singapore
1 Tampines North Drive 1, 528559 Singapore The Quantico Centre for Communication & Information Literacy Pte. Ltd. Live-streamed
Lead Instructor: Arjun Khara →
Tuesday + Wednesday
12pm to 6pm
Copywriting Course (Feb 2025)
Copywriting Course Singapore
1 Tampines North Drive 1, 528559 Singapore The Quantico Centre for Communication & Information Literacy Pte. Ltd. Live-streamed
Lead Instructor: Arjun Khara →
Tuesday + Wednesday
12pm to 6pm
Copywriting Course (Mar 2025)
Copywriting Course Singapore
1 Tampines North Drive 1, 528559 Singapore The Quantico Centre for Communication & Information Literacy Pte. Ltd. Live-streamed
Lead Instructor: Arjun Khara →
Set my own dates
For a group of 3 or more
A group of 3 or more participants have the added flexibility of setting their own course dates. Select ‘Set my own dates’ from the ‘Preferred date’ dropdown, in the course enrolment form. Enter some dates of your choice and we will confirm one with you.
Course enrolment
Enrol for your Copywriting Course. You can use this service to:
• enrol for your chosen course
• add additional participants to your enrolment
• apply the ASEAN subsidy for eligible participants