Quantico (Singapore) Copywriting, Content Marketing and Web-Writing Workshops and Courses

Copywriting Workshops + Courses (Singapore).

copywriting • document structures • design-thinking • reading strategies • customers + consumers • meaningful connections

An ISO 9001:2015 Certified Organisation

Copywriting connects texts with people in meaningful ways that influence decisions and shape attitudes.

Language is mind control. Introduction to Copywriting focuses on how to understand and use language and writing to influence your audiences, drive sales, increase awareness, spark engagement, and transform your brand. From writing websites and social posts to designing document structures, planning user journeys, and changing mindsets, copywriting encapsulates the politics, histories, psychologies, and philosophies of how rhetoric and persuasion are used in copywriting — and the applications of these copywriting principles to growing your own consumer engagement, sales, brand recognition, and customer delight. Quantico Communications LLP is an ISO 9001:2015 Certified Organisation. This workshop has undergone and been certified by international quality assurance testing and audit.

Copywriting Workshop Overview.

How we read and process written content from brands and businesses — social media posts, physical retail spaces, and everything in between — has undergone a tremendous change.

This workshop responds to the sharpening demand for effective writing skills and language principles to establish meaningful connections between brands and their audiences. Learning copywriting is no longer simply about buzzwords and sales tricks. It is about making content desirable by integrating consumer psychology with several disciplines including marketing, product design, social media, and user experience.

The multi-disciplinary, practical, and relevant approach to copywriting in this workshop prepares copywriters and communicators from all backgrounds to become more confident and analytical when writing written content.

Cost + Subsidy:
S$980 nett.
Inclusive of all taxes
Subsidy Eligibility Criteria [+]

2-day workshop
9:30am – 4:30pm

No content knowledge is assumed. (Conducted in English)
Participants are free to bring their own computers or tablets.
Modules mix academic theory with role-based applications.

In-person teaching and delivery.
1:9 (instructor-student ratio)
Option to complete this workshop fully online

All your learning materials and module notes are part of the workshop. Participants are encouraged to bring their own case studies and work queries so as to maximise individual attention.

Copywriting Workshops are conducted at the Quantico Centre for Communication + Information Literacy (CCIL) at One Fullerton, or at Quantico’s training offices in Raffles Place and Asia Square (Singapore).

Copywriting Workshop Topics.


What copywriting is

What copywriting is not

Copywriting intersections: understanding the writing landscape

Copywriting, technical writing, editorial writing: navigating the nuances

Situating your brand’s voice in the copywriting space

Developing a copywriting plan for influence and impact


The potential of great copy to address brand and business goals

Brand tone, brand voice, and on-brand copy

Platform challenges, audience expectations, and industry trends

Brand alignment vs varied content: striking the balance

Designing a brand language for creative, compelling copy

Creating and using language and brand guidelines that work


Targeting a personality, a person, a persona

The cultural audience approach

Developing a voice of authority, conviction, and relevance

Brains, bricks and brands

Copywriting for local sets with global cultures

Inclusive copywriting for sensitivity and diversity


Blockchain principles in copywriting

Copywriting the social space

UX writing and microcopy

Chat bots and copywriting

Copywriting’s evolution with content marketing

Copywriting for the media: press/media releases


Tone of voice and line of sight (70-30 rules)

Influencing trends and thoughts

The beautiful mathematics of copywriting

Constructing ideas and ideologies

Video-driven vs image-driven content pieces

Distinctive vs directed copywriting


Stories + Structures + Schemas

Negative space and copywriting

Colour theory and copywriting

Rules for digital and animated environments

Rules for traditional and print environments

Copywriting for video and audio scripts


Copywriting across the five senses

Copywriting across human bodies

Integrating with design, taglines, and brands

Grammar: whose grammar, and why

Syntax, semantics, and semiotics

Speaking ‘internet’: varieties of language


The creativity myth

The content lifecycle approach

Developing and using a copywriting brief

The journalist’s approach to copywriting

Content + Intent + Context = Meaning

Future of copywriting and content in 2020 and 2025

Areas of practice and application

Professional copywriting takes a contractual experience to influencing consumer mindsets. This workshop supports content creators, writers, and industry experts in their initiatives to influence audiences across marketing communications, corporate communications, interna; communications, employer branding, technical writing, stakeholder/media relations, design, branding, and digital marketing.

Workshop Insights.

Introduction to Copywriting is more than writing. Participants learn and address multiple aspects of their work, including:

Appreciating the relationships between words, content, and customers

Linking ideas and inspiration to consumer interests and aspirations

Injecting interest and curiosity into everyday, monotonous topics

Writing for diverse audiences with varying needs

Turning passive recipients into captive audiences who care about content and share it

Content analysis and evaluation techniques

Breaking into the copywriting industry: techniques and approaches

Demystifying the writing process and addressing common writing challenges

Workshop Objectives.

Introduction to Copywriting fulfils eight key learning objectives. On completion you will be able to:

Understand the main principles and approaches to copywriting

Identify key methods of analysis for copywriting initiatives

Analyse the meaningful relationships between audiences and words

Brainstorm more creative solutions with design-led copywriting perspectives

Develop, use, and benefit from a comprehensive copywriting brief

Apply consumer and audience psychology to your content assets

Prepare experiential copy that integrates with visual elements

Start your own copywriting initiatives with confidence and enthusiasm

Beyond Your Copywriting Workshop.

Support doesn’t stop when the workshop is over. You will understand and continue to use the copywriting process on a professional level, and deliver core content innovation that builds strong commercial value for businesses and individuals. Your skill sets and assignments over the course of the copywriting workshop will involve examining the market in Singapore and the region for visual and aural cues on how words construct relationships with minds. At the end of this copywriting workshop you will be able to take control of the copywriting process in its entirety, and see that professional copywriting is not a group of powerful words, but a powerful group of words.

From .COMs to .GOVs
Training The Best + Brightest.

McCann World Group

View Our Full Client List [+]

Workshop Convenor: Arjun Khara

Arjun is a PhD researcher, a front-end web programmer, an Adobe Certified Expert, and co-creator of Singapore’s Silent Heroes Awards. His work, speeches, and ideas have been televised and featured in newspapers and radio interviews in Singapore, Southeast Asia, and Greater China and India. Arjun is currently completing a PhD, which investigates typographic expressions of authority through government digital platforms.

Since 2005, he has been working primarily with government and large enterprise, in Singapore, Southeast Asia, and India and China. In his capacity as a communications specialist and consultant for brand-building, information design, and community engagement, Arjun directs his extensive regional and global experiences back into his workshops at Quantico.

Arjun Khara is the assistant creative director at Quantico Communications (Singapore), and the course convenor for Quantico’s copywriting and visual communications courses in Singapore and Southeast Asia where he has developed and overseen the curriculum for Quantico’s copywriting, web-writing, and information design workshops. Learn more about your course convenor via the link below:

Complete Course Convenor Profile [opens a new tab +]

• 2018 – 2022: PhD in Typography and Graphic Communication, University of Reading, United Kingdom

• 2017 – 2018: Masters (Valedictorian Orator) in Computer Games Art and Design, Goldsmiths College, University of London, United Kingdom

• 2002 – 2005: Bachelors (Golden Key Hons.) Communication, Media and Culture, University of South Australia, Australia

Brunei Times: Arjun Khara conducts a workshop for Government Officials, State Institutions, and Representatives from Finance and Healthcare Industries (Featured article).

Copywriting Workshop Schedule 2020.

Copywriting Workshops listed under this schedule are confirmed and will run as scheduled.

Thursday + Friday

Copywriting Workshop (January 2020)
Copywriting Course in Singapore
One Fullerton #02-01 049213 Singapore
Centre for Communication and Information Literacy (CCIL)

Lead Instructors: Arjun Khara + Deepa Vijayan

Thursday + Friday

Copywriting Workshop (February 2020)
Copywriting Course in Singapore
One Fullerton #02-01 049213 Singapore
Centre for Communication and Information Literacy (CCIL)

Lead Instructors: Deepa Vijayan + Arjun Khara

Thursday + Friday

Copywriting Workshop (March 2020)
Copywriting Course in Singapore
One Fullerton #02-01 049213 Singapore
Centre for Communication and Information Literacy (CCIL)

Lead Instructors: Deepa Vijayan + Arjun Khara

Monday + Tuesday

Copywriting Workshop (March 2020)
Copywriting Course in Singapore
One Fullerton #02-01 049213 Singapore
Centre for Communication and Information Literacy (CCIL)

Lead Instructors: Deepa Vijayan + Arjun Khara

Thursday + Friday

Copywriting Workshop (May 2020)
Copywriting Course in Singapore
One Fullerton #02-01 049213 Singapore
Centre for Communication and Information Literacy (CCIL)

Lead Instructors: Deepa Vijayan + Arjun Khara

Monday + Tuesday

Copywriting Workshop (June 2020)
Copywriting Course in Singapore
One Fullerton #02-01 049213 Singapore
Centre for Communication and Information Literacy (CCIL)

Lead Instructors: Deepa Vijayan + Arjun Khara

Attend Copywriting Workshop.

Enrol for Your Copywriting Workshop, or Contact Us at +(65) 6573 7370 or at +(65) 6832 5115.

To attend this entire workshop online, please email group[@]qc.sg

Instant Technical Help: If you encounter any technical issues with your form or your enrolment, please get in touch with us directly at +(65) 6573 7370 or send an email to group@qc.sg. For emails, we will typically respond with technical help in under 15 minutes.
Data Protection and Privacy: Quantico Communications LLP is fully committed to protecting your data and privacy rights, and acts in conformity with Singapore’s [+] Personal Data Protection Act (PDPA). Data collected here is used solely for the purposes of registration and/or to call/email or communicate with you about your workshops. For all PDPA and data-collection queries, please contact our Data Protection Officer at +(65) 6818 9808 or email skills@quantico.com.sg
Uniformed Services: If you are a part of a uniformed services organization you may be eligible to apply for an internal subsidy for your training workshop and course at Quantico. This subsidy is for all gazetted uniformed services (the armed forces, police force, civil defence, medical organisations, and uniformed youth groups) approved by the Republic of Singapore.

Our Clients.


A – F

AccorHotels Asia Pacific
AccorHotels Greater China
AccorHotels Hong Kong
ACE Insurance
Adam Khoo Learning Technologies Group
Agency for Integrated Care
AIESEC International
Alliance Era Pte Ltd
Art Science Museum (ASM)
Asia Pacific Maritime Trade Show
Asia Television Forum
AXA Insurance
BAG Networks
Baiduri Bank
Baron’s Strong Brew
Bayer CropScience
Bethesda Care and Counselling Centre
BlackBlue Media Group (BBMG)
Boys’ Town Singapore
Brother International
Bureau Pte Ltd
Canadian Chamber of Commerce
Canopy Design
Chan Brothers Travel
Charities Aid Foundation South East Asia
Civil Service College (CSC)
ClearPath Sdn Bhd
Confex MICE
Contact Centre Association of Singapore
DBS Bank
DBS Vickers
Delphys Singapore
Dow Chemical Company
DST Telecoms Brunei
Duke-NUS Graduate School of Medicine
Duo Studio
E-commerce Enablers
Employment and Employability Institute (e2i)
Esplanade Theatres By The Bay
ESSEC Business School
Evolve Mixed Martial Arts
Fairfield Methodist Alumni Association
Far East Management Pte Ltd
Far East Hospitality Pte Ltd
Fullerton Financial Holdings

G – N

Gems Advisors (Asia) Pte Ltd
George P. Johnson
Gold Roast White Coffee
Goodrich Global
Grand Mercure Singapore Roxy
Hai’s Pte Ltd
Havas Media Pte Ltd
ibis Singapore
Ikeda Spa
Infocomm Development Authority (IDA)
International Data Corporation (IDC)
Institute of Singapore Chartered Accountants (ISCA)
Institute of Technical Education (ITE)
Intercontinental Hotel Group (IHG)
International Enterprise (IE) Singapore
IP Academy Singapore (IPOS)
Iron Ore Week Singapore
Keppel Logistics
Kinzo Vietnam
Knowledge Management Solutions (KMS)
Kuo Chuan Presbyterian Primary School
Lantiq Asia Pacific Pte Ltd
Lazada South East Asia
Lazy Lizard Restaurant and Bars
Mahidol University (Thailand)
Make It Work
Marina Bay Sands
McCann World Group
Mendaki (Yasan Mendaki)
Ministry of Communications and Information (MCI)
Ministry of Defence (MINDEF)
Ministry of Education (MOE)
Ministry of Manpower (MOM)
Nanyang Technological University
National Council of Social Service (NCSS)
National Health Group Diagnostics (NHG)
National University of Singapore (NUS)
National University of Singapore Society (NUSS)
National Youth Council Singapore (NYC)
Navis Capital
Neo Garden Catering
Ngee Ann Polytechnic
Nippon Paint

O – Z

Offset SG
One World International School
People’s Association Singapore (PA)
Persatuan Permudi Islam Singapura
PSA Corporation Ltd
Reed Exhibitions
Regent Corp-Werkz
Republic Polytechnic
Ripe Australian Fruit Juices
River Safari
RMA Contracts Pte Ltd
Shenton Wealth Holdings
Singapore Exchange (SGX)
Singapore Furniture Industries Council (SFIC)
Singapore Institute of Management (SIM)
Singapore Kindness Movement
Singapore Polytechnic
Singapore Pools
Singapore Post (SingPost)
Singapore Science Centre
Singapore Swimming Club
Singapore Tourism Board
Singapore Zoo
Singtel Telecommunications Pte Ltd
Singtel Mobile Pte Ltd
Sofitel Philippine Plaza Manila
Sofitel So Singapore
Somfy Pte Ltd
ST Electronics
Standard Chartered Bank
Trend Micro Inc
TUM Asia
Upper Storey Pte Ltd
Vantage Point
Warees Investments Pte Ltd (MUIS)
Wesley Methodist Church
Wildlife Reserves Singapore
WineTime Singapore
Workforce Development Agency (WDA)
Zurich Insurance
100% Design Singapore
8i Holdings Ltd