Quantico (Singapore) Copywriting, Content Marketing and Web-Writing Workshops and Courses
An ISO 9001:2015 Certified Organisation

Copywriting Workshops + Courses (Singapore).

copywriting • document structures • design-thinking • reading strategies • customers + consumers • meaningful connections

Attend in-person, or fully online

Copywriting connects texts with people in meaningful ways that influence decisions and shape attitudes.


Language is mind control. Introduction to Copywriting focuses on how to understand and use language and writing to influence your audiences, drive sales, increase awareness, spark engagement, and transform your brand. From writing websites and social posts to designing document structures, planning user journeys, and changing mindsets, copywriting encapsulates the politics, histories, psychologies, and philosophies of how rhetoric and persuasion are used in copywriting — and the applications of these copywriting principles to growing your own consumer engagement, sales, brand recognition, and customer delight. Quantico Communications LLP is an ISO 9001:2015 Certified Organisation. This workshop has undergone and been certified by international quality assurance testing and audit.

Copywriting Workshop Overview.

How we read and process written content from brands and businesses — social media posts, physical retail spaces, and everything in between — has undergone a tremendous change.

This workshop responds to the sharpening demand for effective writing skills and language principles to establish meaningful connections between brands and their audiences. Learning copywriting is no longer simply about buzzwords and sales tricks. It is about making content desirable by integrating consumer psychology with several disciplines including marketing, product design, social media, and user experience.

The multi-disciplinary, practical, and relevant approach to copywriting in this workshop prepares copywriters and communicators from all backgrounds to become more confident and analytical when writing written content.

Cost + Subsidy:
S$980.00 nett
S$588.30 nett after local re-skilling subsidy

In line with the government’s stimulus plan, the subsidised amount of S$588.30 will apply to Singapore Citizens, Permanent Residents, and long-term pass holders from 30 March 2020 to 31 July 2020.

Timeline:
2-day workshop
9:30am – 4:30pm

Requirements:
No content knowledge is assumed. (Conducted in English)
Participants are free to bring their own computers or tablets.
Modules mix academic theory with role-based applications.

Delivery:
Choice of in-person, or online
1:5 (instructor-student ratio)

Materials:
All your learning materials and module notes are part of the workshop. Participants are encouraged to bring their own case studies and work queries so as to maximise individual attention.

Venue:
Copywriting Workshops are conducted at the Quantico Centre for Communication + Information Literacy (CCIL) at One Fullerton (Singapore). All workshops are also streamed fully online.

Copywriting Workshop Topics.

INDUSTRY


What copywriting is


What copywriting is not


Copywriting intersections: understanding the writing landscape


Copywriting, technical writing, editorial writing: navigating the nuances


Situating your brand’s voice in the copywriting space


Developing a copywriting plan for influence and impact


BRAND


The potential of great copy to address brand and business goals


Brand tone, brand voice, and on-brand copy


Platform challenges, audience expectations, and industry trends


Brand alignment vs varied content: striking the balance


Designing a brand language for creative, compelling copy


Creating and using language and brand guidelines that work


AUDIENCE


Targeting a personality, a person, a persona


The cultural audience approach


Developing a voice of authority, conviction, and relevance


Brains, bricks and brands


Copywriting for local sets with global cultures


Inclusive copywriting for sensitivity and diversity


CONTEXT


Blockchain principles in copywriting


Copywriting the social space


UX writing and microcopy


Chat bots and copywriting


Copywriting’s evolution with content marketing


Copywriting for the media: press/media releases


CONTENT


Tone of voice and line of sight (70-30 rules)


Influencing trends and thoughts


The beautiful mathematics of copywriting


Constructing ideas and ideologies


Video-driven vs image-driven content pieces


Distinctive vs directed copywriting


FORM


Stories + Structures + Schemas


Negative space and copywriting


Colour theory and copywriting


Rules for digital and animated environments


Rules for traditional and print environments


Copywriting for video and audio scripts


MECHANICS


Copywriting across the five senses


Copywriting across human bodies


Integrating with design, taglines, and brands


Grammar: whose grammar, and why


Syntax, semantics, and semiotics


Speaking ‘internet’: varieties of language


PROCESS


The creativity myth


The content lifecycle approach


Developing and using a copywriting brief


The journalist’s approach to copywriting


Content + Intent + Context = Meaning


Future of copywriting and content in 2020 and 2025


Areas of practice and application

Professional copywriting takes a contractual experience to influencing consumer mindsets. This workshop supports content creators, writers, and industry experts in their initiatives to influence audiences across marketing communications, corporate communications, interna; communications, employer branding, technical writing, stakeholder/media relations, design, branding, and digital marketing.

Workshop Insights.

Introduction to Copywriting is more than writing. Participants learn and address multiple aspects of their work, including:

Appreciating the relationships between words, content, and customers

Linking ideas and inspiration to consumer interests and aspirations

Injecting interest and curiosity into everyday, monotonous topics

Writing for diverse audiences with varying needs

Turning passive recipients into captive audiences who care about content and share it

Content analysis and evaluation techniques

Breaking into the copywriting industry: techniques and approaches

Demystifying the writing process and addressing common writing challenges

Workshop Objectives.

Introduction to Copywriting fulfils eight key learning objectives. On completion you will be able to:

Understand the main principles and approaches to copywriting

Identify key methods of analysis for copywriting initiatives

Analyse the meaningful relationships between audiences and words

Brainstorm more creative solutions with design-led copywriting perspectives

Develop, use, and benefit from a comprehensive copywriting brief

Apply consumer and audience psychology to your content assets

Prepare experiential copy that integrates with visual elements

Start your own copywriting initiatives with confidence and enthusiasm

Beyond Your Copywriting Workshop.

Support doesn’t stop when the workshop is over. You will understand and continue to use the copywriting process on a professional level, and deliver core content innovation that builds strong commercial value for businesses and individuals. Your skill sets and assignments over the course of the copywriting workshop will involve examining the market in Singapore and the region for visual and aural cues on how words construct relationships with minds. At the end of this copywriting workshop you will be able to take control of the copywriting process in its entirety, and see that professional copywriting is not a group of powerful words, but a powerful group of words.

From .COMs to .GOVs
Training The Best + Brightest.

AccorHotels
MCI
MINDEF
3M
NUS
Singtel
Google
WDA
Mindshare
Zalora
Audi
Deloitte
MOE
DigitasLBi
OCBC
StarHub
MOM
IHG
NCSS
McCann World Group

View Our Full Client List [+]

Workshop Convenor: Arjun Khara

Arjun is a PhD researcher, a front-end web programmer, an Adobe Certified Expert, and co-creator of Singapore’s Silent Heroes Awards. His work, speeches, and ideas have been televised and featured in newspapers and radio interviews in Singapore, Southeast Asia, and Greater China and India. Arjun is currently completing a PhD, which investigates typographic expressions of authority through government digital platforms.

Since 2005, he has been working primarily with government and large enterprise, in Singapore, Southeast Asia, and India and China. In his capacity as a communications specialist and consultant for brand-building, information design, and community engagement, Arjun directs his extensive regional and global experiences back into his workshops at Quantico.

Arjun Khara is the assistant creative director at Quantico Communications (Singapore), and the course convenor for Quantico’s copywriting and visual communications courses in Singapore and Southeast Asia where he has developed and overseen the curriculum for Quantico’s copywriting, web-writing, and information design workshops. Learn more about your course convenor via the link below:

Complete Course Convenor Profile [+]

• 2018 – 2022: PhD in Typography and Graphic Communication, University of Reading, United Kingdom

• 2017 – 2018: Masters (Valedictorian Orator) in Computer Games Art and Design, Goldsmiths College, University of London, United Kingdom

• 2002 – 2005: Bachelors (Golden Key Hons.) Communication, Media and Culture, University of South Australia, Australia

Brunei Times: Arjun Khara conducts a workshop for Government Officials, State Institutions, and Representatives from Finance and Healthcare Industries (Featured article).

Copywriting Workshop Schedule 2020.

Copywriting Workshops listed under this schedule are confirmed and will run as scheduled.

All workshops are delivered in-person and online, except those marked blue which are online only.

Thursday + Friday

Copywriting Workshop (January 2020)
Copywriting Course in Singapore
One Fullerton #02-01 049213 Singapore
Centre for Communication and Information Literacy (CCIL)

Lead Instructors: Arjun Khara + Deepa Vijayan

Thursday + Friday

Copywriting Workshop (February 2020)
Copywriting Course in Singapore
One Fullerton #02-01 049213 Singapore
Centre for Communication and Information Literacy (CCIL)

Lead Instructors: Deepa Vijayan + Arjun Khara

Thursday + Friday

Copywriting Workshop (March 2020)
Copywriting Course in Singapore
One Fullerton #02-01 049213 Singapore
Centre for Communication and Information Literacy (CCIL)

Lead Instructors: Deepa Vijayan + Arjun Khara

Monday + Tuesday

Copywriting Workshop (March 2020)
Copywriting Course in Singapore
One Fullerton #02-01 049213 Singapore
Centre for Communication and Information Literacy (CCIL)

Lead Instructors: Deepa Vijayan + Arjun Khara

Tuesday + Wednesday

Online Copywriting Workshop (April 2020)
Copywriting Course in Singapore (online)
One Fullerton #02-01 049213 Singapore
Centre for Communication and Information Literacy (CCIL)

Lead Instructors: Deepa Vijayan + Arjun Khara

Thursday + Friday

Copywriting Workshop (May 2020)
Copywriting Course in Singapore
One Fullerton #02-01 049213 Singapore
Centre for Communication and Information Literacy (CCIL)

Lead Instructors: Deepa Vijayan + Arjun Khara

Tuesday + Wednesday

Online Copywriting Workshop (May 2020)
Copywriting Course in Singapore (online)
One Fullerton #02-01 049213 Singapore
Centre for Communication and Information Literacy (CCIL)

Lead Instructors: Deepa Vijayan + Arjun Khara

Monday + Tuesday

Copywriting Workshop (June 2020)
Copywriting Course in Singapore
One Fullerton #02-01 049213 Singapore
Centre for Communication and Information Literacy (CCIL)

Lead Instructors: Deepa Vijayan + Arjun Khara

Wednesday + Thursday

Online Copywriting Workshop (June 2020)
Copywriting Course in Singapore (online)
One Fullerton #02-01 049213 Singapore
Centre for Communication and Information Literacy (CCIL)

Lead Instructors: Deepa Vijayan + Arjun Khara

Attend Copywriting Workshop.

To attend this workshop online, please email group@qc.sg or call +(65) 6573 7370.

Instant Technical Help: If you encounter any technical issues with your form or your enrolment, please get in touch with us directly at +(65) 6573 7370 or send an email to group@qc.sg. For emails, we will typically respond with technical help in under 10 minutes.
Data Protection and Privacy: Quantico Communications LLP is fully committed to protecting your data and privacy rights, and acts in conformity with Singapore’s Personal Data Protection Act (PDPA). Data collected here is used solely for the purposes of registration and to communicate with you about your workshops. For data-related queries, please contact our Data Protection Officer at +(65) 6832 5114 or email group@qc.sg
Uniformed Services: If you are a part of a uniformed services organisation you may be eligible to apply for an internal subsidy for your training workshop and course at Quantico. This subsidy is for all gazetted uniformed services (the armed forces, police force, civil defence, medical organisations, and uniformed youth groups) approved in the Republic of Singapore.