On this page you'll find information on all content marketing courses, workshop topics, content marketing course schedules, and enrolment.
Content Marketing Workshops + Courses (Singapore).
Get a rock-solid mastery of content marketing. Learn how to build digital content strategies around your online and offline collateral that are widely relevant and semantically relatable across all audience demographics in Singapore and the world.
Training The Best + Brightest.
Content Marketing Course Overview.
Everyone is a walking, talking story. Everyone has a story tell. Be the one to tell them. We’ll show you how — because it’s a channel-rich world out there. And at the end of each channel is a customer, all ready to engage with the content you create. Great content marketing is thoughtful and valuable, and it’s the future. And the mavens of the industry are starting to wield this tool. Thought leadership, native content, storytelling, targeted relationships with your audiences: these are the new brand and community drivers that propel Singaporean and Asian markets forward. Move from market share, to mind share, to community share with authentic, straightforward content marketing strategies that really work for you.
Building market places and palaces for content
Audiences: Content Personas and Segmentation
Aligning content to sales funnels
Getting into the mind of a storyteller
The journalist’s approach to content marketing
Formats and idea creation for content markets
Establishing yourself as a thought leader
Establishing yourself as a thought owner
The content lifecycle approach
Journalism or Marketing: Which works best?
Beyond text: Responding through rich media
A blog, a website, a forum, a philosophy
Plugging into social media and mobile channels
Native advertising: what it is, and how to use it
Forms + functions + frameworks
Digital goes print: Offline content marketing
Fitting local content marketing into global cultures
Writing for global communities
Influential content assets
Content usability and experiences
Content + Intent + Context = Meaning
Content marketing in mobile spaces
Auditing and curating content
The perpetual omniscient point-of-view
The linguistic social medium
Gathering and replying to replies
Counting first impressions
Demystifying emotional appeal
Data-driven content measurability
Content Marketing in 2020 and 2025
Content Marketing Course Takeaways.
You will learn how to approach, distribute, and consume content, and understand how content marketing shapes the core and purpose of business communication. In doing so, you will have the ability to better command and control both, your online and offline content, and imbue each piece with strong social and community factors to drive engagement.
On completion of this workshop, you will be able to:
Create content that builds itself a marketplace
Construct valid archetypes and avatars for content
Draw communities with appealing, shareable content
Extend content beyond words, to video and rich media
Form authentic relationships with your marketplace buyers
Start your own content marketing creation initiatives
Form essential content handshakes with audiences and media
Content Marketing Course Learning Objectives.
At the end of this workshop you will know how content marketing works and its evolution in the information economy, then write valuable content that creates authentic connections with your customers. You will also be able to select and target the most appropriate audiences for your content strategies. There are no conditions or pre-requisites for attending this course.