On this page you'll find information on all content marketing courses, workshop topics, content marketing course schedules, and enrolment.
Content Marketing Workshops + Courses (Singapore).
Get a rock-solid mastery of content marketing. Learn how to build digital content strategies around your online and offline collateral that are widely relevant and semantically relatable across all audience demographics in Singapore and the world. The Quantico Company Pte Ltd is an ISO 9001:2015 Certified Organisation. This workshop has undergone and been certified by international quality assurance testing and audit.
From .COMs to .GOVs
Training The Best + Brightest.
Content Marketing Course Overview.
Everyone is a walking, talking story. Everyone has a story tell. Be the one to tell them. We’ll show you how — because it’s a channel-rich world out there. And at the end of each channel is a customer, all ready to engage with the content you create. Great content marketing is thoughtful and valuable, and it’s the future. And the mavens of the industry are starting to wield this tool. Thought leadership, native content, storytelling, targeted relationships with your audiences: these are the new brand and community drivers that propel Singaporean and Asian markets forward. Move from market share, to mind share, to community share with authentic, straightforward content marketing strategies that really work for you.
Content Marketing Course Modules.
Introduction to Content Marketing is a two-day workshop which combines the diverse context of social media with the rich content of branded storytelling to support participants in creating a fully-integrated content strategy applicable across industries. Social Media [+] and Branded Storytelling [+] are each available as standalone one-day workshops for participants whose learning needs and job scopes are based on specific aspects of their overall content strategy.
Day One (Social Media)
A Crisis of Content
The Social Landscape
Social Content Strategy
Infrastructure and Capabilities
Day Two (Branded Storytelling)
The Story Epidemic
The Consumer Landscape
Elements and Techniques
Building market places and palaces for content
Audiences: Content Personas and Segmentation
Aligning content to sales funnels
Getting into the mind of a storyteller
The journalist’s approach to content marketing
Formats and idea creation for content markets
Establishing yourself as a thought leader
Establishing yourself as a thought owner
The content lifecycle approach
Journalism or Marketing: Which works best?
Beyond text: Responding through rich media
A blog, a website, a forum, a philosophy
Plugging into social media and mobile channels
Native advertising: what it is, and how to use it
Forms + functions + frameworks
Digital goes print: Offline content marketing
Fitting local content marketing into global cultures
Writing for global communities
Influential content assets
Content usability and experiences
Content + Intent + Context = Meaning
Content marketing in mobile spaces
Auditing and curating content
The perpetual omniscient point-of-view
The linguistic social medium
Gathering and replying to replies
Counting first impressions
Demystifying emotional appeal
Data-driven content measurability
Content Marketing in 2020 and 2025
You will learn how to approach, distribute, and consume content, and understand how content marketing shapes the core and purpose of business communication. In doing so, you will have the ability to better command and control both, your online and offline content, and imbue each piece with strong social and community factors to drive engagement.
On completion of this workshop, you will be able to:
Create content that builds itself a marketplace
Construct valid archetypes and avatars for content
Draw communities with appealing, shareable content
Extend content beyond words, to video and rich media
Form authentic relationships with your marketplace buyers
Start your own content marketing creation initiatives
Form essential content handshakes with audiences and media
Course Learning Objectives.
At the end of this workshop you will know how content marketing works and its evolution in the information economy, then write valuable content that creates authentic connections with your customers. You will also be able to select and target the most appropriate audiences for your content strategies. There are no conditions or pre-requisites for attending this course.
Beyond the Workshop: Support doesn’t stop when the workshop is over. Your instructor From strategies to stories, styles to stereotypes, your workshop gives you everything you need to keep producing phenomenal content. Your post-workshop support keeps the momentum going. Quantico’s community support is free and for life. Keep in touch and keep coming back for more help, insights, and strategies on building your perfect résumé.
Course Convenor Profile
Profile: Lead Instructor for Quantico’s Content Marketing Workshops + Courses
In her role as senior writer and workshops instructor at Quantico, Deepa Vijayan aspires to make meaningful communications accessible — and, more importantly, exciting and inspiring. Through Quantico’s Content Marketing Courses and Workshops, Deepa enables organisations and individuals to take charge of their content, and create frameworks that consistently drive content marketing initiatives forward.
As co-founder of Quantico, Deepa’s role is to lead the firm up a path towards lasting thought leadership, and to help Quantico’s content marketing clients in Singapore and across Asia to disrupt hackneyed models of communication and instead invent elegant, thoughtful and consequential solutions that serve as a platform for greater mind share and market gain. Deepa’s clients for content marketing include Deloitte, Google, OCBC, MOM and the WDA.
Awarded local hero finalist for the ‘Content Marketing Agency Of The Year Awards’ 2015.
We’re one of just three local hero finalists for the 2015 Agency of the Year Awards for the category of Content Marketing. Quantico’s selection as a finalist from over 700 entries is a result of the firm’s experience and deep research into content creation practices, market engagement applications, and theory of social interactions. Our content marketing workshops are products of this research and expertise. So we’re happy to receive recognition.
But our accomplishments aren’t found in the trophies our team has won, nor does it come from the knowledge we’ve gathered over the time we’ve spent in the field of content marketing. Our big accomplishments are grounded in the everyday principles and insights that we share with individuals and organisations — people like you whom we teach to win over the world with pure, powerful content marketing methods and frameworks.
Building a Home for Content Marketing Resources and Research Publications
Through our workshops (Introduction to Content Marketing, and Introduction to Copywriting), courses, and publications (books and articles) we’re making a real difference, in offices, board rooms, and conferences as well as in cafés, shopping malls, and digital spaces. Because that’s where content lives, and we’re proud to be one of its homes.