Quantico (Singapore) Copywriting, Content Marketing and Web-Writing Workshops and Courses
Flexibility during circuit breaker measures

In light of the Circuit Breaker measures, we understand that participants require online training, and flexible schedules when working and caring for family at home.

All workshops and courses are live-streamed and have been made available online. In line with government stimulus plans, subsidies have been applied to most workshops for Singapore residents.

Participants can break any workshop or course into shorter segments, and go through activities and discussions online with their instructor at their own time. Most workshops and courses can therefore be completed over maximum 14 days.

Require assistance? Call us at +(65) 6573 7370 or email group[@]qc.sg

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An ISO 9001:2015 Certified Organisation

Digital and Content Marketing Workshops + Courses (Singapore).

content marketing • information structures • social media posts • digital marketing • digital literacies + parity • content lifecycles

Live-streamed online

Increased Flexibility for Attendance + Completion.


In light of the Circuit Breaker measures, we understand that participants require online training, and flexible schedules when working and caring for family at home. Participants can break any workshop or course into shorter segments, and go through activities and discussions online with their instructor at their own time. Most workshops and courses can therefore be completed over maximum 14 days.

Make media social again.


Get a rock-solid mastery of digital marketing. Introduction to Digital and Content Marketing focuses on how to transform commodities into communities with rich, engaging content. It’s easy to forget that social media is powered by human-inspired activities: human beings creating stories for other human beings. Digital marketing is a complex, multidimensional process. Planning, creating, and sustaining digital marketing encapsulate a long term process of aligning content for consumer contexts, and becoming a problem solver for social challenges and desires. Internal buy-in and resources need to be leveraged and mobilised effectively to ensure long-term digital campaigns that people actually care about. Learn how to transform your digital marketing campaigns and conversations into powerful differentiation engines that drive brand cohesion, community innovation, and cultural acceptance across channels and interests.

Digital + Content Marketing Workshop Overview.

Relationships are at the core of every human interaction, and digital transformation is about building and nurturing these relationships across touchpoints. This workshop addresses the need to provide robust structures, strategies, and frameworks to start and sustain digital marketing strategies which are driven by relevant, audience-centric content. Digital transformation is much more than transporting existing content to online spaces.

Organisations and brands have the potential to build strong, long-lasting relationships with multiple audiences, while integrating sales, content marketing, community management, and content creation skills. You will be able to motivate your users to find time for your content, and find your content worth spending time over. You will also learn how to marshal brand-speak coherently by including sensitivity to audience perspectives in your posts, tweets, chats, feeds, blogs, and updates.

Cost + Subsidy:
S$980.00 nett
S$588.30 nett after local re-skilling subsidy

In line with the government’s stimulus plan, the subsidised amount of S$588.30 will apply to Singapore Citizens, Permanent Residents, and long-term pass holders from 30 March 2020 to 31 July 2020.

Timeline:
2-day workshop
9:30am – 4:30pm

Participants requiring greater flexibility during the circuit breaker can complete this workshop by module instead, with your instructor, over a maximum of 14 days.

Requirements:
No content knowledge is assumed. (Conducted in English)
Participants are free to bring their own computers or tablets.
Modules mix academic theory with role-based applications.

Delivery:
Live-streamed online
1:7 (instructor-student ratio)

Materials:
All your learning materials and module notes are part of the workshop. Participants are encouraged to bring their own case studies and work queries so as to maximise individual attention.

Venue:
Digital + Content Marketing Workshops are conducted at the Quantico Centre for Communication + Information Literacy (CCIL) at One Fullerton (Singapore). All workshops are also streamed fully online.

Digital + Content Marketing Workshop Topics.

THE CONTENT CRISIS


Building marketplaces and palaces for social content


Serial killer: the death of websites?


Content marketing vs traditional marketing


Content marketing vs storytelling


Establishing thought leadership


Apps, blogs, and more


UNDERSTANDING PLATFORMS


Facebook: Open graph interpretation + integration


YouTube: A second search engine


LinkedIn: hidden tribes


Twitter: the Google injection


Outside the spotlight: new and niche social media


Beyond the lights: dark social media


DIGITAL CONTENT LANDSCAPES


To meme or not to meme


Demystifying native advertising


Content strategy


Digital goes print: offline content marketing


Neuro content marketing


Identifying human desires


DIGITAL CONTENT PRINCIPLES


The journalist’s approach to digital marketing


The marketer’s approach to digital marketing


Gaming platforms: does every organisation needs this?


Beyond text: responding through rich media


Choosing a campaign name


The linguistic social medium


THE AUDIENCE DIMENSION


Digital behaviours and trends


Content personas and segmentation


Writing for local and global communities


Calling individuals first


Calling groups second


Effective audience research strategies


DIGITAL STRATEGIES + STRUCTURES


The Content Lifecycle Approach


Content Asset Management strategies


Engaging on multiple Levels


Building influential content pillars


Solving business challenges through digital media


Identifying social tendencies


IMPLEMENTING + SUSTAINING DIGITAL INITIATIVES


Campaigns, conversations, and communities


The virtual marketplace and e-commerce integration


Editorial calendars and channel plans


The virality coefficient


Data-driven content measurability


Big, bigger, and small data


BUILDING A CULTURE OF CONTENT


Internal structures and frameworks for creative content


Going content shopping in your organisation


Resources, budgets, and metrics


Sustainable long term digital strategies


From digital translation to digital transformation


Developing content mandates and processes


Areas of Application.

Digital and Content Marketing is a social bazaar that keeps growing in the minds of audiences. This workshop supports content strategists, digital marketing teams, and content creators as they build relevant and engaging digital marketing strategies, internal content frameworks, audience profiles, and platform plans that support initiatives in marketing communications, corporate communications, product branding, campaign management, employer branding, and stakeholder/media relations.

Workshop Insights.

Digital + Content Marketing takes multiple approaches to communicating online, and integrates with offline content to create seamless user experiences. Workshop participants learn and address multiple aspects of their work, including:

Evaluating platforms and choosing the most effective ones

Content marketing vs digital marketing vs social media marketing

B2B, B2C, B2G, G2B, G2C, G2G: cut through the noise with Human-to-Human H2H content

Restrictions, limitations, and regulations: working creatively within boundaries

The authenticity question: how realistic should digital content be?

Understanding and predicting erratic audience behaviour

Workshop Objectives.

Introduction to Digital + Content Marketing fulfils eight key learning objectives. On completion, you will be able to:

Understand the multifaceted digital and social media landscape

Grasp the importance of strong internal frameworks for sustained digital engagement

Identify key approaches to digital marketing and assess their suitability for your brand

Evaluate and select the most effective resources and tools available

Construct audience personas and profiles for broad or targeted content initiatives

Apply best practices and core principles to content and strategy

Start or continue your own digital or content marketing initiatives with confidence

Inspire buy-in from your team and organisation for digital marketing initiatives

Beyond Your Digital + Content Marketing Workshop.

Support doesn’t stop when the workshop is over. Your instructors know that some of the most pressing questions need answering a week, or a month, after the workshop. This is why you have access to your instructors beyond the workshop — call us, catch up for coffee, come over to Quantico’s offices and keep those questions coming. Because Quantico’s community support is free and for life. Keep in touch and keep coming back for more help, insights, and strategies on producing great content pieces.

From .COMs to .GOVs
Training The Best + Brightest.

AccorHotels
MCI
MINDEF
3M
NUS
Singtel
Google
WDA
Mindshare
Zalora
Audi
Deloitte
MOE
DigitasLBi
OCBC
StarHub
MOM
IHG
NCSS
McCann World Group

View Our Full Client List [+]

Digital + Content Marketing Workshop Schedule 2020.

Digital + Content Marketing Workshops listed under this schedule are confirmed and will run as scheduled.

All workshops are delivered in-person and online, except those marked blue which are online only.

Tuesday + Wednesday

Online Digital + Content Marketing Workshop (Apr 2020)
Digital + Content Marketing Course in Singapore (online)
One Fullerton #02-01 049213 Singapore
Centre for Communication + Information Literacy (CCIL)

Lead Instructors: Deepa Vijayan

Thursday + Friday

Online Digital + Content Marketing Workshop (May 2020)
Digital + Content Marketing Course in Singapore (online)
One Fullerton #02-01 049213 Singapore
Centre for Communication + Information Literacy (CCIL)

Lead Instructors: Deepa Vijayan

Monday + Tuesday

Online Digital + Content Marketing Workshop (Jun 2020)
Digital + Content Marketing Course in Singapore (online)
One Fullerton #02-01 049213 Singapore
Centre for Communication + Information Literacy (CCIL)

Lead Instructors: Deepa Vijayan

Wednesday + Thursday

Online Digital + Content Marketing Workshop (July 2020)
Digital + Content Marketing Course in Singapore (online)
One Fullerton #02-01 049213 Singapore
Centre for Communication + Information Literacy (CCIL)

Lead Instructors: Deepa Vijayan

Attend Digital + Content Marketing Workshop.

Enrol onto your Digital + Content Marketing Workshop, or contact us at +(65) 6573 7370 or group@qc.sg.

Instant Technical Help: If you encounter any technical issues with your form or your enrolment, please get in touch with us directly at +(65) 6573 7370 or send an email to group@qc.sg. For emails, we will typically respond with technical help in under 10 minutes.
Data Protection and Privacy: Quantico Communications LLP is fully committed to protecting your data and privacy rights, and acts in conformity with Singapore’s Personal Data Protection Act (PDPA). Data collected here is used solely for the purposes of registration and to communicate with you about your workshops. For data-related queries, please contact our Data Protection Officer at +(65) 6832 5114 or email group@qc.sg
Uniformed Services: If you are a part of a uniformed services organisation you may be eligible to apply for an internal subsidy for your training workshop and course at Quantico. This subsidy is for all gazetted uniformed services (the armed forces, police force, civil defence, medical organisations, and uniformed youth groups) approved in the Republic of Singapore.