Quantico (Singapore) Copywriting, Content Marketing and Web-Writing Workshops and Courses
On this page you'll find information on all content marketing courses, workshop topics, content marketing course schedules, and enrolment.

Content Marketing Workshops + Courses (Singapore).

Get a rock-solid mastery of content marketing. Learn how to build digital content strategies around your online and offline collateral that are widely relevant and semantically relatable across all audience demographics in Singapore and the world. The Quantico Company Pte Ltd is an ISO 9001:2015 Certified Organisation. This workshop has undergone and been certified by international quality assurance testing and audit.

From .COMs to .GOVs
Training The Best + Brightest.

McCann World Group

View Full List [+]


Content Marketing Course Overview.

Everyone is a walking, talking story. Everyone has a story tell. Be the one to tell them. We’ll show you how — because it’s a channel-rich world out there. And at the end of each channel is a customer, all ready to engage with the content you create. Great content marketing is thoughtful and valuable, and it’s the future. And the mavens of the industry are starting to wield this tool. Thought leadership, native content, storytelling, targeted relationships with your audiences: these are the new brand and community drivers that propel Singaporean and Asian markets forward. Move from market share, to mind share, to community share with authentic, straightforward content marketing strategies that really work for you.

Cost + Subsidy:
S$980 nett.
Inclusive of all taxes
PIC Eligibility Criteria [+]

2-day workshop
9:30am – 4:30pm
Wednesday + Thursday

No content knowledge is assumed. (Conducted in English)
Participants are free to bring their own computers or tablets.
Modules mix academic theory with role-based applications.

In-person teaching and delivery.
Tutorial-based modules.
1:6 (instructor-student ratio).

All your learning materials and module notes are part of the workshop. Participants are encouraged to bring their own case studies and work queries so as to maximise individual attention.

Content Marketing courses are conducted at one of Quantico’s training facilities at Raffles Place, Shenton Way, United Square, or Asia Square (Singapore).

Content Marketing Course Modules.

Introduction to Content Marketing is a two-day workshop which combines the diverse context of social media with the rich content of branded storytelling to support participants in creating a fully-integrated content strategy applicable across industries. Social Media [+] and Branded Storytelling [+] are each available as standalone one-day workshops for participants whose learning needs and job scopes are based on specific aspects of their overall content strategy.

Day One (Social Media)

A Crisis of Content

The Social Landscape

Social Content Strategy

Infrastructure and Capabilities

Day Two (Branded Storytelling)

The Story Epidemic

The Consumer Landscape

Storytelling Strategy

Elements and Techniques


Content Marketing Course Topics (Singapore).

Building market places and palaces for content
Audiences: Content Personas and Segmentation
Aligning content to sales funnels
Getting into the mind of a storyteller
The journalist’s approach to content marketing
Formats and idea creation for content markets
Establishing yourself as a thought leader
Establishing yourself as a thought owner
The content lifecycle approach
Journalism or Marketing: Which works best?
Beyond text: Responding through rich media
A blog, a website, a forum, a philosophy
Plugging into social media and mobile channels
Native advertising: what it is, and how to use it
Forms + functions + frameworks
Digital goes print: Offline content marketing

Fitting local content marketing into global cultures
Writing for global communities
Influential content assets
Content usability and experiences
Content + Intent + Context = Meaning
Content fungibility
Content marketing in mobile spaces
Auditing and curating content
The perpetual omniscient point-of-view
The linguistic social medium
Gathering and replying to replies
Counting first impressions
Demystifying emotional appeal
Data-driven content measurability
Content Marketing in 2020 and 2025


Course Takeaways.

You will learn how to approach, distribute, and consume content, and understand how content marketing shapes the core and purpose of business communication. In doing so, you will have the ability to better command and control both, your online and offline content, and imbue each piece with strong social and community factors to drive engagement.

On completion of this workshop, you will be able to:
Create content that builds itself a marketplace
Construct valid archetypes and avatars for content
Draw communities with appealing, shareable content
Extend content beyond words, to video and rich media
Form authentic relationships with your marketplace buyers
Start your own content marketing creation initiatives
Form essential content handshakes with audiences and media


Course Learning Objectives.

At the end of this workshop you will know how content marketing works and its evolution in the information economy, then write valuable content that creates authentic connections with your customers. You will also be able to select and target the most appropriate audiences for your content strategies. There are no conditions or pre-requisites for attending this course.

Beyond the Workshop: Support doesn’t stop when the workshop is over. Your instructor From strategies to stories, styles to stereotypes, your workshop gives you everything you need to keep producing phenomenal content. Your post-workshop support keeps the momentum going. Quantico’s community support is free and for life. Keep in touch and keep coming back for more help, insights, and strategies on building your perfect résumé.


Course Convenor Profile

Deepa Vijayan - course convenor for Quantico's content marketing courses and workshops Singapore

Deepa Vijayan
Course Convenor: Content Marketing Workshops
LinkedIn | Twitter

Profile: Lead Instructor for Quantico’s Content Marketing Workshops + Courses

In her role as senior writer and workshops instructor at Quantico, Deepa Vijayan aspires to make meaningful communications accessible — and, more importantly, exciting and inspiring. Through Quantico’s Content Marketing Courses and Workshops, Deepa enables organisations and individuals to take charge of their content, and create frameworks that consistently drive content marketing initiatives forward.

As co-founder of Quantico, Deepa’s role is to lead the firm up a path towards lasting thought leadership, and to help Quantico’s content marketing clients in Singapore and across Asia to disrupt hackneyed models of communication and instead invent elegant, thoughtful and consequential solutions that serve as a platform for greater mind share and market gain. Deepa’s clients for content marketing include Deloitte, Google, OCBC, MOM and the WDA.

Awarded local hero finalist for the ‘Content Marketing Agency Of The Year Awards’ 2015.

We’re one of just three local hero finalists for the 2015 Agency of the Year Awards for the category of Content Marketing. Quantico’s selection as a finalist from over 700 entries is a result of the firm’s experience and deep research into content creation practices, market engagement applications, and theory of social interactions. Our content marketing workshops are products of this research and expertise. So we’re happy to receive recognition.

But our accomplishments aren’t found in the trophies our team has won, nor does it come from the knowledge we’ve gathered over the time we’ve spent in the field of content marketing. Our big accomplishments are grounded in the everyday principles and insights that we share with individuals and organisations — people like you whom we teach to win over the world with pure, powerful content marketing methods and frameworks.

Building a Home for Content Marketing Resources and Research Publications

Through our workshops (Introduction to Content Marketing, and Introduction to Copywriting), courses, and publications (books and articles) we’re making a real difference, in offices, board rooms, and conferences as well as in cafés, shopping malls, and digital spaces. Because that’s where content lives, and we’re proud to be one of its homes.


Content Marketing Course Schedule 2018–2019.

Content marketing workshops listed under this schedule are confirmed and will run as scheduled.


Content Marketing Course (Jan 2019)
Content Marketing Course in Singapore
16 Collyer Quay #20-00 049318 Singapore
Quantico Training Centre

Lead Instructor: Deepa Vijayan


Content Marketing Course (Feb 2019)
Content Marketing Course in Singapore
16 Collyer Quay #20-00 049318 Singapore
Quantico Training Centre

Lead Instructor: Deepa Vijayan


Content Marketing Course (Mar 2019)
Content Marketing Course in Singapore
16 Collyer Quay #20-00 049318 Singapore
Quantico Training Centre

Lead Instructor: Deepa Vijayan


Content Marketing Course (April 2019)
Content Marketing Course in Singapore
16 Collyer Quay #20-00 049318 Singapore
Quantico Training Centre

Lead Instructor: Deepa Vijayan


Content Marketing Course (May 2019)
Content Marketing Course in Singapore
16 Collyer Quay #20-00 049318 Singapore
Quantico Training Centre

Lead Instructor: Deepa Vijayan


Content Marketing Course (June 2019)
Content Marketing Course in Singapore
16 Collyer Quay #20-00 049318 Singapore
Quantico Training Centre

Lead Instructor: Deepa Vijayan

Attend Content Marketing Course ⊕

Content Marketing Course Enrolment.



Book and reserve your place at your workshop.

Use this option to:
• reserve a place at your workshop now and make payment at a later date.
• pay via bank transfer; cheque; credit card (at a later date); GIRO; government portal.
• receive your workshop and invoice details within a few hours.

Introduction to Content Marketing Course (Singapore)

Instant Technical Help: If you encounter any technical issues with your form or your enrolment, please get in touch with us directly at +(65) 6573 7370 or send an email to group@qc.sg. For emails, we will typically respond with technical help in under 15 minutes.
Data Protection and Privacy: Quantico Communications LLP is fully committed to protecting your data and privacy rights, and acts in conformity with Singapore’s [+] Personal Data Protection Act (PDPA). Data collected here is used solely for the purposes of registration and/or to call/email or communicate with you about your workshops. For all PDPA and data-collection queries, please contact our Data Protection Officer at +(65) 6818 9808 or email skills@quantico.com.sg
Uniformed Services: If you are a part of a uniformed services organization you may be eligible to apply for an internal subsidy for your training workshop and course at Quantico. This subsidy is for all gazetted uniformed services (the armed forces, police force, civil defence, medical organisations, and uniformed youth groups) approved by the Republic of Singapore.

Immediate Enrolment.

Enrol immediately if paying with debit / credit / charge card.

Use this option to:
• pay via debit, credit, or charge card now.
• confirm your place at your workshop immediately.
• receive your workshop confirmation and receipt straightaway.

Total Amount: $980.00

Your data security is important. After submitting, please allow up to 60 seconds for your details to be securely processed. Please refer to our Policies and Terms and Conditions [+] (opens in new tab) for complete details on PDPA (Singapore) and GDPR (Europe and the UK) requirements. Need assistance? Quantico is fully PCI Compliant [+]. Please give us a call at +(65) 6573 7370 if you prefer to pay over the phone, or in person.

Our Clients.


A – F

AccorHotels Asia Pacific
AccorHotels Greater China
AccorHotels Hong Kong
ACE Insurance
Adam Khoo Learning Technologies Group
Agency for Integrated Care
AIESEC International
Alliance Era Pte Ltd
Art Science Museum (ASM)
Asia Pacific Maritime Trade Show
Asia Television Forum
AXA Insurance
BAG Networks
Baiduri Bank
Baron’s Strong Brew
Bayer CropScience
Bethesda Care and Counselling Centre
BlackBlue Media Group (BBMG)
Boys’ Town Singapore
Brother International
Bureau Pte Ltd
Canadian Chamber of Commerce
Canopy Design
Chan Brothers Travel
Charities Aid Foundation South East Asia
Civil Service College (CSC)
ClearPath Sdn Bhd
Confex MICE
Contact Centre Association of Singapore
DBS Bank
DBS Vickers
Delphys Singapore
Dow Chemical Company
DST Telecoms Brunei
Duke-NUS Graduate School of Medicine
Duo Studio
E-commerce Enablers
Employment and Employability Institute (e2i)
Esplanade Theatres By The Bay
ESSEC Business School
Evolve Mixed Martial Arts
Fairfield Methodist Alumni Association
Far East Management Pte Ltd
Far East Hospitality Pte Ltd
Fullerton Financial Holdings

G – N

Gems Advisors (Asia) Pte Ltd
George P. Johnson
Gold Roast White Coffee
Goodrich Global
Grand Mercure Singapore Roxy
Hai’s Pte Ltd
Havas Media Pte Ltd
ibis Singapore
Ikeda Spa
Infocomm Development Authority (IDA)
International Data Corporation (IDC)
Institute of Singapore Chartered Accountants (ISCA)
Institute of Technical Education (ITE)
Intercontinental Hotel Group (IHG)
International Enterprise (IE) Singapore
IP Academy Singapore (IPOS)
Iron Ore Week Singapore
Keppel Logistics
Kinzo Vietnam
Knowledge Management Solutions (KMS)
Kuo Chuan Presbyterian Primary School
Lantiq Asia Pacific Pte Ltd
Lazada South East Asia
Lazy Lizard Restaurant and Bars
Mahidol University (Thailand)
Make It Work
Marina Bay Sands
McCann World Group
Mendaki (Yasan Mendaki)
Ministry of Communications and Information (MCI)
Ministry of Defence (MINDEF)
Ministry of Education (MOE)
Ministry of Manpower (MOM)
Nanyang Technological University
National Council of Social Service (NCSS)
National Health Group Diagnostics (NHG)
National University of Singapore (NUS)
National University of Singapore Society (NUSS)
National Youth Council Singapore (NYC)
Navis Capital
Neo Garden Catering
Ngee Ann Polytechnic
Nippon Paint

O – Z

Offset SG
One World International School
People’s Association Singapore (PA)
Persatuan Permudi Islam Singapura
PSA Corporation Ltd
Reed Exhibitions
Regent Corp-Werkz
Republic Polytechnic
Ripe Australian Fruit Juices
River Safari
RMA Contracts Pte Ltd
Shenton Wealth Holdings
Singapore Exchange (SGX)
Singapore Furniture Industries Council (SFIC)
Singapore Institute of Management (SIM)
Singapore Kindness Movement
Singapore Polytechnic
Singapore Pools
Singapore Post (SingPost)
Singapore Science Centre
Singapore Swimming Club
Singapore Tourism Board
Singapore Zoo
Singtel Telecommunications Pte Ltd
Singtel Mobile Pte Ltd
Sofitel Philippine Plaza Manila
Sofitel So Singapore
Somfy Pte Ltd
ST Electronics
Standard Chartered Bank
Trend Micro Inc
TUM Asia
Upper Storey Pte Ltd
Vantage Point
Warees Investments Pte Ltd (MUIS)
Wesley Methodist Church
Wildlife Reserves Singapore
WineTime Singapore
Workforce Development Agency (WDA)
Zurich Insurance
100% Design Singapore
8i Holdings Ltd

Quantico Copywriting Workshops on Google+