Quantico (Singapore) Copywriting, Content Marketing and Web-Writing Workshops and Courses

Digital and Content Marketing Workshops + Courses (Singapore).

content marketing • information structures • social media posts • digital marketing • digital literacies + parity • content lifecycles

An ISO 9001:2015 Certified Organisation

Make media social again.


Get a rock-solid mastery of digital marketing. Introduction to Digital and Content Marketing focuses on how to transform commodities into communities with rich, engaging content. It’s easy to forget that social media is powered by human-inspired activities: human beings creating stories for other human beings. Digital marketing is a complex, multidimensional process. Planning, creating, and sustaining digital marketing encapsulate a long term process of aligning content for consumer contexts, and becoming a problem solver for social challenges and desires. Internal buy-in and resources need to be leveraged and mobilised effectively to ensure long-term digital campaigns that people actually care about. Learn how to transform your digital marketing campaigns and conversations into powerful differentiation engines that drive brand cohesion, community innovation, and cultural acceptance across channels and interests.

Digital + Content Marketing Workshop Overview.

Relationships are at the core of every human interaction, and digital transformation is about building and nurturing these relationships across touchpoints. This workshop addresses the need to provide robust structures, strategies, and frameworks to start and sustain digital marketing strategies which are driven by relevant, audience-centric content. Digital transformation is much more than transporting existing content to online spaces.

Organisations and brands have the potential to build strong, long-lasting relationships with multiple audiences, while integrating sales, content marketing, community management, and content creation skills. You will be able to motivate your users to find time for your content, and find your content worth spending time over. You will also learn how to marshal brand-speak coherently by including sensitivity to audience perspectives in your posts, tweets, chats, feeds, blogs, and updates.

Cost + Subsidy:
S$980 nett.
Inclusive of all taxes
Subsidy Eligibility Criteria [+]

Timeline:
2-day workshop
9:30am – 4:30pm

Requirements:
No content knowledge is assumed. (Conducted in English)
Participants are free to bring their own computers or tablets.
Modules mix academic theory with role-based applications.

Delivery:
In-person teaching and delivery.
1:9 (instructor-student ratio)
Option to complete this workshop fully online

Materials:
All your learning materials and module notes are part of the workshop. Participants are encouraged to bring their own case studies and work queries so as to maximise individual attention.

Venue:
Digital and Content Marketing Workshops are conducted at the Quantico Centre for Communication + Information Literacy (CCIL) at One Fullerton, or at Quantico’s training offices in Raffles Place and Asia Square (Singapore).

Digital + Content Marketing Workshop Topics.

THE CONTENT CRISIS


Building marketplaces and palaces for social content


Serial killer: the death of websites?


Content marketing vs traditional marketing


Content marketing vs storytelling


Establishing thought leadership


Apps, blogs, and more


UNDERSTANDING PLATFORMS


Facebook: Open graph interpretation + integration


YouTube: A second search engine


LinkedIn: hidden tribes


Twitter: the Google injection


Outside the spotlight: new and niche social media


Beyond the lights: dark social media


DIGITAL CONTENT LANDSCAPES


To meme or not to meme


Demystifying native advertising


Content strategy


Digital goes print: offline content marketing


Neuro content marketing


Identifying human desires


DIGITAL CONTENT PRINCIPLES


The journalist’s approach to digital marketing


The marketer’s approach to digital marketing


Gaming platforms: does every organisation needs this?


Beyond text: responding through rich media


Choosing a campaign name


The linguistic social medium


THE AUDIENCE DIMENSION


Digital behaviours and trends


Content personas and segmentation


Writing for local and global communities


Calling individuals first


Calling groups second


Effective audience research strategies


DIGITAL STRATEGIES + STRUCTURES


The Content Lifecycle Approach


Content Asset Management strategies


Engaging on multiple Levels


Building influential content pillars


Solving business challenges through digital media


Identifying social tendencies


IMPLEMENTING + SUSTAINING DIGITAL INITIATIVES


Campaigns, conversations, and communities


The virtual marketplace and e-commerce integration


Editorial calendars and channel plans


The virality coefficient


Data-driven content measurability


Big, bigger, and small data


BUILDING A CULTURE OF CONTENT


Internal structures and frameworks for creative content


Going content shopping in your organisation


Resources, budgets, and metrics


Sustainable long term digital strategies


From digital translation to digital transformation


Developing content mandates and processes


Areas of Application.

Digital and Content Marketing is a social bazaar that keeps growing in the minds of audiences. This workshop supports content strategists, digital marketing teams, and content creators as they build relevant and engaging digital marketing strategies, internal content frameworks, audience profiles, and platform plans that support initiatives in marketing communications, corporate communications, product branding, campaign management, employer branding, and stakeholder/media relations.

Workshop Insights.

Digital + Content Marketing takes multiple approaches to communicating online, and integrates with offline content to create seamless user experiences. Workshop participants learn and address multiple aspects of their work, including:

Evaluating platforms and choosing the most effective ones

Content marketing vs digital marketing vs social media marketing

B2B, B2C, B2G, G2B, G2C, G2G: cut through the noise with Human-to-Human H2H content

Restrictions, limitations, and regulations: working creatively within boundaries

The authenticity question: how realistic should digital content be?

Understanding and predicting erratic audience behaviour

Workshop Objectives.

Introduction to Digital + Content Marketing fulfils eight key learning objectives. On completion, you will be able to:

Understand the multifaceted digital and social media landscape

Grasp the importance of strong internal frameworks for sustained digital engagement

Identify key approaches to digital marketing and assess their suitability for your brand

Evaluate and select the most effective resources and tools available

Construct audience personas and profiles for broad or targeted content initiatives

Apply best practices and core principles to content and strategy

Start or continue your own digital or content marketing initiatives with confidence

Inspire buy-in from your team and organisation for digital marketing initiatives

Beyond Your Digital + Content Marketing Workshop.

Support doesn’t stop when the workshop is over. Your instructors know that some of the most pressing questions need answering a week, or a month, after the workshop. This is why you have access to your instructors beyond the workshop — call us, catch up for coffee, come over to Quantico’s offices and keep those questions coming. Because Quantico’s community support is free and for life. Keep in touch and keep coming back for more help, insights, and strategies on producing great content pieces.

From .COMs to .GOVs
Training The Best + Brightest.

AccorHotels
MCI
MINDEF
3M
NUS
Singtel
Google
WDA
Mindshare
Zalora
Audi
Deloitte
MOE
DigitasLBi
OCBC
StarHub
MOM
IHG
NCSS
McCann World Group

View Our Full Client List [+]

Digital + Content Marketing Workshop Schedule 2020.

Digital + Content Marketing Workshops listed under this schedule are confirmed and will run as scheduled.

Thursday + Friday

Digital + Content Marketing Workshop (Jan 2020)
Digital + Content Marketing Course in Singapore
One Fullerton #02-07 049213 Singapore
Centre for Communication + Information Literacy (CCIL)

Lead Instructors: Deepa Vijayan

Monday + Tuesday

Digital + Content Marketing Workshop (Feb 2020)
Digital + Content Marketing Course in Singapore
One Fullerton #02-07 049213 Singapore
Centre for Communication + Information Literacy (CCIL)

Lead Instructors: Deepa Vijayan

Monday + Tuesday

Digital + Content Marketing Workshop (Mar 2020)
Digital + Content Marketing Course in Singapore
One Fullerton #02-07 049213 Singapore
Centre for Communication + Information Literacy (CCIL)

Lead Instructors: Deepa Vijayan

Thursday + Friday

Digital + Content Marketing Workshop (Apr 2020)
Digital + Content Marketing Course in Singapore
One Fullerton #02-07 049213 Singapore
Centre for Communication + Information Literacy (CCIL)

Lead Instructors: Deepa Vijayan

Monday + Tuesday

Digital + Content Marketing Workshop (May 2020)
Digital + Content Marketing Course in Singapore
One Fullerton #02-07 049213 Singapore
Centre for Communication + Information Literacy (CCIL)

Lead Instructors: Deepa Vijayan

Monday + Tuesday

Digital + Content Marketing Workshop (Jun 2020)
Digital + Content Marketing Course in Singapore
One Fullerton #02-07 049213 Singapore
Centre for Communication + Information Literacy (CCIL)

Lead Instructors: Deepa Vijayan

Attend Digital + Content Marketing Workshop.

Enrol for Your Digital + Content Marketing Workshop, or Contact Us at +(65) 6573 7370 or at +(65) 6832 5115.

To attend this entire workshop online, please email group[@]qc.sg


Instant Technical Help: If you encounter any technical issues with your form or your enrolment, please get in touch with us directly at +(65) 6573 7370 or send an email to group@qc.sg. For emails, we will typically respond with technical help in under 15 minutes.
Data Protection and Privacy: Quantico Communications LLP is fully committed to protecting your data and privacy rights, and acts in conformity with Singapore’s [+] Personal Data Protection Act (PDPA). Data collected here is used solely for the purposes of registration and/or to call/email or communicate with you about your workshops. For all PDPA and data-collection queries, please contact our Data Protection Officer at +(65) 6818 9808 or email skills@quantico.com.sg
Uniformed Services: If you are a part of a uniformed services organization you may be eligible to apply for an internal subsidy for your training workshop and course at Quantico. This subsidy is for all gazetted uniformed services (the armed forces, police force, civil defence, medical organisations, and uniformed youth groups) approved by the Republic of Singapore.

Our Clients.

 

A – F

A*Star
AccorHotels Asia Pacific
AccorHotels Greater China
AccorHotels Hong Kong
ACE Insurance
Adam Khoo Learning Technologies Group
Agency for Integrated Care
AIA
AIESEC International
Alliance Era Pte Ltd
Art Science Museum (ASM)
Asia Pacific Maritime Trade Show
Asia Television Forum
Audi
AXA Insurance
BAG Networks
Baiduri Bank
Baron’s Strong Brew
BASF
Bayer CropScience
Bethesda Care and Counselling Centre
BlackBlue Media Group (BBMG)
Boys’ Town Singapore
Brother International
Bureau Pte Ltd
BusinessChina
Canadian Chamber of Commerce
Canopy Design
Chan Brothers Travel
Charities Aid Foundation South East Asia
CHIJMES
Civil Service College (CSC)
ClearPath Sdn Bhd
Confex MICE
Contact Centre Association of Singapore
DBS Bank
DBS Vickers
Deloitte
Delphys Singapore
DigitasLBi
Dow Chemical Company
DST Telecoms Brunei
Duke-NUS Graduate School of Medicine
Duo Studio
E-commerce Enablers
Employment and Employability Institute (e2i)
Esplanade Theatres By The Bay
ESSEC Business School
Evolve Mixed Martial Arts
Fairfield Methodist Alumni Association
Far East Management Pte Ltd
Far East Hospitality Pte Ltd
Fullerton Financial Holdings

G – N

Gems Advisors (Asia) Pte Ltd
George P. Johnson
Gold Roast White Coffee
Goodrich Global
Google
Grand Mercure Singapore Roxy
Hai’s Pte Ltd
Havas Media Pte Ltd
Hitachi
ibis Singapore
Ikeda Spa
Infocomm Development Authority (IDA)
INSEAD
International Data Corporation (IDC)
Institute of Singapore Chartered Accountants (ISCA)
Institute of Technical Education (ITE)
Intercontinental Hotel Group (IHG)
International Enterprise (IE) Singapore
IP Academy Singapore (IPOS)
Iron Ore Week Singapore
Isobar
Keppel Logistics
Kinzo Vietnam
Knowledge Management Solutions (KMS)
Kuo Chuan Presbyterian Primary School
Kwanpen
Lantiq Asia Pacific Pte Ltd
Lazada South East Asia
Lazy Lizard Restaurant and Bars
Mahidol University (Thailand)
Make It Work
Marina Bay Sands
McCann World Group
MediaConcepts
Metro
Mendaki (Yasan Mendaki)
Mindshare
Ministry of Communications and Information (MCI)
Ministry of Defence (MINDEF)
Ministry of Education (MOE)
Ministry of Manpower (MOM)
Momenta
MUIS
Nanyang Technological University
National Council of Social Service (NCSS)
National Health Group Diagnostics (NHG)
National University of Singapore (NUS)
National University of Singapore Society (NUSS)
National Youth Council Singapore (NYC)
Navis Capital
Neo Garden Catering
Ngee Ann Polytechnic
Nippon Paint
Novotel
NTUC

O – Z

OCBC
Offset SG
Omron
One World International School
Peatix
People’s Association Singapore (PA)
Persatuan Permudi Islam Singapura
POSB Bank
PPIS
PSA Corporation Ltd
Quadmark
Reed Exhibitions
Regent Corp-Werkz
Republic Polytechnic
Ricoh
Ripe Australian Fruit Juices
River Safari
RMA Contracts Pte Ltd
ScreenSingapore
SE10
Shenton Wealth Holdings
Singapore Exchange (SGX)
Singapore Furniture Industries Council (SFIC)
Singapore Institute of Management (SIM)
Singapore Kindness Movement
Singapore Polytechnic
Singapore Pools
Singapore Post (SingPost)
Singapore Science Centre
Singapore Swimming Club
Singapore Tourism Board
Singapore Zoo
Singtel Telecommunications Pte Ltd
Singtel Mobile Pte Ltd
Sofitel Philippine Plaza Manila
Sofitel So Singapore
Somfy Pte Ltd
ST Electronics
Standard Chartered Bank
StarHub
Sysmex
Trend Micro Inc
TUM Asia
Upnixt
Upper Storey Pte Ltd
Vantage Point
Warees Investments Pte Ltd (MUIS)
Wesley Methodist Church
Wildlife Reserves Singapore
WineTime Singapore
Wirecard
Workforce Development Agency (WDA)
Zalora
Zurich Insurance
100% Design Singapore
3M
8i Holdings Ltd