Quantico (Singapore) Copywriting, Content Marketing and Web-Writing Workshops and Courses

Writing for the Web Workshops + Courses (Singapore).

websites • blogs • wordpress • search engines • mobile • audiences + keywords • virtual reality • analytics • coding • design-thinking

An ISO 9001:2015 Certified Organisation


Learn the skills and strategies for writing for the web at Quantico’s flagship workshop, ‘Introduction to Writing for the Web Workshop’ (iWWW). This web-writing workshop trains participants in Singapore, and South East Asia, to write content for websites, mobile platforms, social media channels, and virtual reality environments, by teaching you how to think about online content as a clear, understandable process that balances form with function. Quantico Communications LLP is an ISO 9001:2015 Certified Organisation. This workshop has undergone and been certified by international quality assurance testing and audit.

Web-Writing Workshop Overview.

iWWW focuses on creating content that invites and informs users when writing for the web. The workshop combines training on content creation (copywriting and technical writing) with coding (HTML, CSS, JavaScript, WordPress) for a total and immersive perspective. You will learn about online behaviours, and learn to recognise and implement digital consumption trends. Your web-writing workshop emphasises approachability, user-friendly content, and cleaner narratives when writing for web, mobile and VR spaces.

Cost + Subsidy:
S$550 nett.
Inclusive of all taxes
PIC Eligibility Criteria [+]

1-day workshop
9:30am – 4:30pm
Tuesday / Friday

No content knowledge is assumed. (Conducted in English)
Participants are free to bring their own computers or tablets.
Modules mix academic theory with role-based applications.

In-person teaching and delivery.
Tutorial-based modules.
1:6 (instructor-student ratio).

All your learning materials and module notes are part of the workshop. Participants are encouraged to bring their own case studies and work queries so as to maximise individual attention.

Web-Writing Workshops are conducted at one of Quantico’s training facilities at One-Fullerton or Asia Square (Singapore).

Web-Writing Workshop Topics.

Day 1: Morning
What does ‘web content’ mean today?
Predicting online human behaviour
Task-oriented web-writing
Web content layout and hierarchies
The journalist’s approach to web-writing
Cornerstone content for web-writing
Integrating multi-sensory web media
Unleashing web and search semantics
The content lifecycle approach
Getting friendly with Google
Extending offline habits to online writing
Web psychology + web psyches
Great digital content
Tone of voice + line of sight
Chunking + forms + functions
Keep calm and ASMR: Now that’s great content

Day 1: Afternoon
The cultural web-audience approach
Writing for community sensitivity
Web schemas and search bots
Web content usability (UI + UX)
Content + Intent + Context = Meaning
Web consumer technologies
Mobile app writing
Writing for VR and AR
The perpetual web presence approach
The linguistic web
Negative space principle
Copywriting your websites
Technical writing for websites
Demystifying the deep, dark web
Data-driven content approaches
The future of web content + frameworks

Let’s learn about writing for the web, by drawing first on the wisdom of the crowd. When we discuss writing for the web, we’re actually studying human behaviour online — how our audiences consume and react to all of our content on the web, via mobile, and in digital, and virtual reality spaces. To become an expert in web-writing is to recognise, rethink, and reshape traditional writing practices to fit with online content expectations and engagement.

Workshop Takeaways.

You will learn how to write, produce, manage, and distribute phenomenal web content by (i) understanding how human beings consume content online, and (ii) creating rich online (and offline) environments that convert passive recipients of texts into active participants of contexts. When completed, this web-writing workshop will have thoroughly prepared you to write web copy that builds positive connections between readers, responders, and robots.

This workshop responds to the pressing need for organisations and individuals to create digital content that doesn’t just live online, but thrives and drives rapid audience growth and engagement. From search to semantics, Quantico’s Writing for the Web workshop draws on more than a decade of experience building and launching content for Singapore’s digital-thirsty markets. Learn how to write for the web, mobile applications, virtual reality environments, and digital applications. There are no conditions or pre-requisites for attending this workshop.

Workshop Learning Objectives.

On completion of this workshop you will be able to:

• Understand what the web is, where it came from, and where it’s heading

• Write web content that responds to human and bot behaviours

• Integrate rich media into your web content

• Build a vivid web community

• Master the Content + Intent + Context = Meaning equation

• Keep pace with evolving web-writing trends

• Write appealing web copy that tells, sells, and yells on command

Beyond Your Web-Writing Workshop.

Support doesn’t stop when the workshop is over. As web content creators, our rules are tried and tested when it comes to telling stories. Among these is the one that tells us where to look for stories. There are always stories in your organisation and as digital ambassadors we’ll keep helping you learn how to share these stories with your world. Quantico’s community support is free and for life. Your post-workshop support keeps you connected to your instructors and keeps the momentum going. Keep in touch and keep coming back for more help and insights into writing for the web.

From .COMs to .GOVs
Training The Best + Brightest.

McCann World Group

View Our Full Client List [+]

Web-Writing Workshop Schedule 2019.

iWWW Workshops listed under this schedule are confirmed and will run as scheduled.


Web-Writing Workshop (September 2019)
Web-Writing Workshop in Singapore
16 Collyer Quay #20-00 049318 Singapore
Quantico Training Centre

Lead Instructors: Arjun Khara + Deepa Vijayan


Web-Writing Workshop (October 2019)
Web-Writing Workshop in Singapore
16 Collyer Quay #20-00 049318 Singapore
Quantico Training Centre

Lead Instructors: Arjun Khara + Deepa Vijayan


Web-Writing Workshop (November 2019)
Web-Writing Workshop in Singapore
16 Collyer Quay #20-00 049318 Singapore
Quantico Training Centre

Lead Instructors: Arjun Khara + Deepa Vijayan


Web-Writing Workshop (December 2019)
Web-Writing Workshop in Singapore
16 Collyer Quay #20-00 049318 Singapore
Quantico Training Centre

Lead Instructors: Arjun Khara + Deepa Vijayan


Web-Writing Workshop (January 2020)
Web-Writing Workshop in Singapore
16 Collyer Quay #20-00 049318 Singapore
Quantico Training Centre

Lead Instructors: Arjun Khara + Deepa Vijayan

Attend iWWW.

Enrol for Your Web-Writing Workshop, or Contact Us at +(65) 6573 7370.

Instant Technical Help: If you encounter any technical issues with your form or your enrolment, please get in touch with us directly at +(65) 6573 7370 or send an email to group@qc.sg. For emails, we will typically respond with technical help in under 15 minutes.
Data Protection and Privacy: Quantico Communications LLP is fully committed to protecting your data and privacy rights, and acts in conformity with Singapore’s [+] Personal Data Protection Act (PDPA). Data collected here is used solely for the purposes of registration and/or to call/email or communicate with you about your workshops. For all PDPA and data-collection queries, please contact our Data Protection Officer at +(65) 6818 9808 or email skills@quantico.com.sg
Uniformed Services: If you are a part of a uniformed services organization you may be eligible to apply for an internal subsidy for your training workshop and course at Quantico. This subsidy is for all gazetted uniformed services (the armed forces, police force, civil defence, medical organisations, and uniformed youth groups) approved by the Republic of Singapore.

Our Clients.


A – F

AccorHotels Asia Pacific
AccorHotels Greater China
AccorHotels Hong Kong
ACE Insurance
Adam Khoo Learning Technologies Group
Agency for Integrated Care
AIESEC International
Alliance Era Pte Ltd
Art Science Museum (ASM)
Asia Pacific Maritime Trade Show
Asia Television Forum
AXA Insurance
BAG Networks
Baiduri Bank
Baron’s Strong Brew
Bayer CropScience
Bethesda Care and Counselling Centre
BlackBlue Media Group (BBMG)
Boys’ Town Singapore
Brother International
Bureau Pte Ltd
Canadian Chamber of Commerce
Canopy Design
Chan Brothers Travel
Charities Aid Foundation South East Asia
Civil Service College (CSC)
ClearPath Sdn Bhd
Confex MICE
Contact Centre Association of Singapore
DBS Bank
DBS Vickers
Delphys Singapore
Dow Chemical Company
DST Telecoms Brunei
Duke-NUS Graduate School of Medicine
Duo Studio
E-commerce Enablers
Employment and Employability Institute (e2i)
Esplanade Theatres By The Bay
ESSEC Business School
Evolve Mixed Martial Arts
Fairfield Methodist Alumni Association
Far East Management Pte Ltd
Far East Hospitality Pte Ltd
Fullerton Financial Holdings

G – N

Gems Advisors (Asia) Pte Ltd
George P. Johnson
Gold Roast White Coffee
Goodrich Global
Grand Mercure Singapore Roxy
Hai’s Pte Ltd
Havas Media Pte Ltd
ibis Singapore
Ikeda Spa
Infocomm Development Authority (IDA)
International Data Corporation (IDC)
Institute of Singapore Chartered Accountants (ISCA)
Institute of Technical Education (ITE)
Intercontinental Hotel Group (IHG)
International Enterprise (IE) Singapore
IP Academy Singapore (IPOS)
Iron Ore Week Singapore
Keppel Logistics
Kinzo Vietnam
Knowledge Management Solutions (KMS)
Kuo Chuan Presbyterian Primary School
Lantiq Asia Pacific Pte Ltd
Lazada South East Asia
Lazy Lizard Restaurant and Bars
Mahidol University (Thailand)
Make It Work
Marina Bay Sands
McCann World Group
Mendaki (Yasan Mendaki)
Ministry of Communications and Information (MCI)
Ministry of Defence (MINDEF)
Ministry of Education (MOE)
Ministry of Manpower (MOM)
Nanyang Technological University
National Council of Social Service (NCSS)
National Health Group Diagnostics (NHG)
National University of Singapore (NUS)
National University of Singapore Society (NUSS)
National Youth Council Singapore (NYC)
Navis Capital
Neo Garden Catering
Ngee Ann Polytechnic
Nippon Paint

O – Z

Offset SG
One World International School
People’s Association Singapore (PA)
Persatuan Permudi Islam Singapura
PSA Corporation Ltd
Reed Exhibitions
Regent Corp-Werkz
Republic Polytechnic
Ripe Australian Fruit Juices
River Safari
RMA Contracts Pte Ltd
Shenton Wealth Holdings
Singapore Exchange (SGX)
Singapore Furniture Industries Council (SFIC)
Singapore Institute of Management (SIM)
Singapore Kindness Movement
Singapore Polytechnic
Singapore Pools
Singapore Post (SingPost)
Singapore Science Centre
Singapore Swimming Club
Singapore Tourism Board
Singapore Zoo
Singtel Telecommunications Pte Ltd
Singtel Mobile Pte Ltd
Sofitel Philippine Plaza Manila
Sofitel So Singapore
Somfy Pte Ltd
ST Electronics
Standard Chartered Bank
Trend Micro Inc
TUM Asia
Upper Storey Pte Ltd
Vantage Point
Warees Investments Pte Ltd (MUIS)
Wesley Methodist Church
Wildlife Reserves Singapore
WineTime Singapore
Workforce Development Agency (WDA)
Zurich Insurance
100% Design Singapore
8i Holdings Ltd