Web-Writing Workshop Overview.

iWWW focuses on creating content that invites and informs users when writing for the web. The workshop combines training on content creation (copywriting and technical writing) with coding (HTML, CSS, JavaScript, WordPress) for a total and immersive perspective. You will learn about online behaviours, and learn to recognise and implement digital consumption trends. Your web-writing workshop emphasises approachability, user-friendly content, and cleaner narratives when writing for web, mobile and VR spaces.

Cost + Subsidy:
S$550 nett.
Inclusive of all taxes
Subsidy Eligibility Criteria [+]

Timeline:
1-day workshop
9:30am – 4:30pm

Requirements:
No content knowledge is assumed. (Conducted in English)
Participants are free to bring their own computers or tablets.
Modules mix academic theory with role-based applications.

Delivery:
In-person teaching and delivery.
1:7 (instructor-student ratio).

Materials:
All your learning materials and module notes are part of the workshop. Participants are encouraged to bring their own case studies and work queries so as to maximise individual attention.

Venue:
Web-Writing Workshops are conducted at the Quantico Centre for Communication + Information Literacy (CCIL) at One Fullerton, or at Quantico’s training offices in Raffles Place and Asia Square (Singapore).

Day 1: Morning
What does ‘web content’ mean today?
Predicting online human behaviour
Task-oriented web-writing
Web content layout and hierarchies
The journalist’s approach to web-writing
Cornerstone content for web-writing
Integrating multi-sensory web media
Unleashing web and search semantics
The content lifecycle approach
Getting friendly with Google
Extending offline habits to online writing
Web psychology + web psyches
Great digital content
Tone of voice + line of sight
Chunking + forms + functions
Keep calm and ASMR: Now that’s great content

Day 1: Afternoon
The cultural web-audience approach
Writing for community sensitivity
Web schemas and search bots
Web content usability (UI + UX)
Content + Intent + Context = Meaning
Web consumer technologies
Mobile app writing
Writing for VR and AR
The perpetual web presence approach
The linguistic web
Negative space principle
Copywriting your websites
Technical writing for websites
Demystifying the deep, dark web
Data-driven content approaches
The future of web content + frameworks

Workshop Takeaways.

You will learn how to write, produce, manage, and distribute phenomenal web content by (i) understanding how human beings consume content online, and (ii) creating rich online (and offline) environments that convert passive recipients of texts into active participants of contexts. When completed, this web-writing workshop will have thoroughly prepared you to write web copy that builds positive connections between readers, responders, and robots.

This workshop responds to the pressing need for organisations and individuals to create digital content that doesn’t just live online, but thrives and drives rapid audience growth and engagement. From search to semantics, Quantico’s Writing for the Web workshop draws on more than a decade of experience building and launching content for Singapore’s digital-thirsty markets. Learn how to write for the web, mobile applications, virtual reality environments, and digital applications. There are no conditions or pre-requisites for attending this workshop.

Workshop Learning Objectives.

On completion of this workshop you will be able to:

• Understand what the web is, where it came from, and where it’s heading

• Write web content that responds to human and bot behaviours

• Integrate rich media into your web content

• Build a vivid web community

• Master the Content + Intent + Context = Meaning equation

• Keep pace with evolving web-writing trends

• Write appealing web copy that tells, sells, and yells on command

Beyond Your Web-Writing Workshop.

Support doesn’t stop when the workshop is over. As web content creators, our rules are tried and tested when it comes to telling stories. Among these is the one that tells us where to look for stories. There are always stories in your organisation and as digital ambassadors we’ll keep helping you learn how to share these stories with your world. Quantico’s community support is free and for life. Your post-workshop support keeps you connected to your instructors and keeps the momentum going. Keep in touch and keep coming back for more help and insights into writing for the web.