Copyright 2018 © Quantico Communications LLP. All rights reserved. Terms and Conditions

Quantico (Singapore) Copywriting, Content Marketing and Web-Writing Workshops and Courses
On this page you'll find information on all copywriting course topics, course schedules, and workshop enrolment.

Copywriting Course (Singapore): In-Depth Insight Into Innovation.

Quantico’s (Singapore) copywriting course welcomes content creators to copywriting spaces in myriad shapes, forms, channels, and precepts. For all its ubiquity, copywriting always comprises a set of texts, designed to fulfil a specific purpose. Introduction to Copywriting looks at the purpose of writing to sell, and investigates copywriting from a variety of communicative and psychological perspectives.

Discover how to integrate the tools of content and copywriting with several disciplines including marketing, product design, social media, and content marketing, and apply your insights to real-life situations, particularly across Singapore, South East Asia, and Asia-Pacific markets. Learn how to become a professional copywriter and/or industry-grade brand and media writer in Quantico’s copywriting workshop. Prepare purpose-driven documents, and create powerfully engaging consumer copy across Singapore’s content markets.

The Quantico Company Pte Ltd is an ISO 9001:2015 Certified Organisation. This course has undergone and been certified by international quality assurance testing and audit.

From .COMs to .GOVs
Training The Best + Brightest.

AccorHotels
MCI
MINDEF
3M
NUS
Singtel
Google
WDA
Mindshare
Zalora
Audi
Deloitte
MOE
KPMG
OCBC
StarHub
MOM
IHG
NCSS
McCann World Group

View Full List [+]

 

Copywriting Course Overview.

Professional copywriters are fully-trained multi-dimensional communications experts who sell engagement, ideas, and organisations, to drive and humanise total brand fulfilment. This workshop focuses on copywriting as a function of sales, combining aesthetics and analytics. Copywriting processes plug into every model of communication to meaningfully connect customers with brands.

Cost + Subsidy:
S$980 nett.
Inclusive of all taxes
PIC Eligibility Criteria [+]

Timeline:
2-day workshop
9:30am – 4:30pm
Wednesday + Thursday

Requirements:
No content knowledge is assumed. (Conducted in English)
Participants are free to bring their own computers or tablets.
Modules mix academic theory with role-based applications.

Delivery:
In-person teaching and delivery.
1:6 (typical instructor-student ratio).
1:12 (maximum instructor-student ratio).

Materials:
All your learning materials and module notes are part of the workshop. Participants are encouraged to bring their own case studies and work queries so as to maximise individual attention.

Venue:
Copywriting Workshops are conducted at one of Quantico’s training facilities at Raffles Place, Shenton Way, United Square, or Asia Square (Singapore).

Copywriting Course Modules.

Day One

Language and Influence

The Audience Perspective

The Brand Perspective

Designing Influence

Day Two

Copywriting Targets

Social Dimensions in Copywriting

Elements of Copy

Patterning Language

 

Copywriting Course Topics.

What Copywriting Is and What Copywriting Is Not
Developing and Using a Creative Concept Brief
Mechanics and Consumer Psychology of Selling
Mechanics of Culture and Story-Telling in Our Time
The journalist’s approach to copywriting
Developing a Voice of Authority and Conviction
Integrating with Design, Taglines, and Brand
Organisational Goals and Audience Values
The Content Lifecycle Approach
Copywriting and Microcopy
Targeting a Personality, a Persona, a Person
Rules for Digital and Animated Environments
Rules for Traditional and Print Environments
Video-Driven and Image-Driven Content Pieces
Beautiful Mathematics of Copywriting
Tone-of-Voice and Line-of-Sight (70-30 Rules)
Copywriting for Local Sets with Global Cultures
Distinctive vs Directed Copywriting

The Cultural Audience approach
Copywriting for community + sensitivity
Copywriting’s Evolution with Content Marketing
Brains, Bricks, and Brands
Block-chain principles in Copywriting
Content + Intent + Context = Meaning
Copywriting for Media: Press Releases and Ads
Copywriting the social space
Constructing Ideas + Ideologies
Colour Theory + Words
Stories + Structures + Schemas
Negative Space Communication
Copywriting Across Five Senses
UX: Archival Elements of Copy
Copywriting Across Human Bodies
Demystifying Creativity
Influencing Trends + Thoughts
Future of Copywriting and Content in 2020 and 2025

 

Course Takeaways.

Copywriting isn’t just writing, and selling isn’t only for products and services. In this workshop, we will investigate the evolution and application of professional copywriting, and understand why the copywriting process (ideation) begins in the minds of copywriters, but always ends in the minds of readers (creation). We will examine the relationships between words and content, and content and consumers. You will create copywriting briefs that use consumer philosophy and social psychology to polish your drafts into professional pieces that turn passive recipients into captive audiences. You will also test your copywriting pieces across a number of different markets and mindsets to validate the true impact of your copy on your internal and external stakeholders.

On completion of this workshop, you will be able to:
Create content that serves specific consumer purposes
Build meaningful relationships between brands and buyers
Think in design-led perspectives to reach creative solutions
Extend content beyond words, to sound and visual
Prepare experiential pieces to engage digital communities
Apply consumer psychology across your content assets
Start your own copywriting and content initiatives

 

Course Learning Objectives.

You will learn how, and why, copywriting lives in visual and aural media. Visual research is a critical tool in the professional copywriting process for audience engagement. Speaking of audiences, as you read, so you hear — whether out loud or in the mind, your copy makes sounds. How you control this sound, whether through tone of voice or syntactic rhythm structures, will decide audience responses and transform users from passive recipients of data into active participants of your content.

Beyond the Workshop: Support doesn’t stop when the workshop is over. You will understand and continue touse the copywriting process on a professional level, and deliver core content innovation that builds strong commercial value for businesses and individuals. Your skill sets and assignments over the course of the copywriting workshop will involve examining the market in Singapore and the region for visual and aural cues on how words construct relationships with minds. At the end of this copywriting workshop you will be able to take control of the copywriting process in its entirety, and see that professional copywriting is not a group of powerful words, but a powerful group of words.

 

Course Convenor Profile

Arjun Khara (Instructor at Quantico Copywriting Workshops Singapore)

Arjun Khara
Course Convenor: Writers’ Workshops
Quantico | LinkedIn | Quora | YouTube

Profile: Lead Instructor for Quantico’s Copywriting Workshops + Courses

Arjun Khara is a communications cpecialist by his first degree, a computer games designer by his masters, a web programmer by training, and a course instructor at heart. Arjun helps organisations and individuals learn about themselves, and their audiences, through inter-disciplinary workshops and courses on copywriting, content creation, brand development, and web communication technologies.

Arjun helps course participants write and publish meaningful content by exploring the effects of channel consumer communication on social behaviours, mentalities, and cross-cultural attitudes. From these learnings, organisations are able to convert passive audiences in a monologue, into captive communities of information. Arjun is now working on his PhD in typographic communication. [LinkedIn +]

Regional Praise For Quantico’s ‘Introduction to Copywriting’ Course

‘Introduction to Copywriting’ is Quantico’s most popular workshop, and has been attended by representatives across Asia-Pacific. Quantico’s copywriting course instructor, Arjun Khara, has delivered the workshop to government, telcos, banks, tech companies, hotel groups, universities, enterprises, media, and non-profits in Singapore, Malaysia, Indonesia, Thailand, India, and Australia. [Full List +]

In July 2015, Arjun was invited to train telcos, government, banks, private enterprise, corporations, creative agencies, and public officials across Brunei, on the theories and practices of copywriting for organisations, brands, digital campaigns, and public awareness. The workshop was covered by the media and featured in several articles. Click on one of the links (opens a new tab) to read more.

 

Copywriting Course Schedule 2018.

Copywriting courses listed under this schedule are confirmed and will run as scheduled.

+


Copywriting Workshop (Jan 2018)
Copywriting Workshop in Singapore
16 Collyer Quay #20-00 049318 Singapore
Quantico Training Centre

Lead Instructor: Arjun Khara


+


Copywriting Workshop (Feb 2018)
Copywriting Workshop in Singapore
16 Collyer Quay #20-00 049318 Singapore
Quantico Training Centre

Lead Instructor: Arjun Khara


+


Copywriting Workshop (Mar 2018)
Copywriting Workshop in Singapore
16 Collyer Quay #20-00 049318 Singapore
Quantico Training Centre

Lead Instructor: Arjun Khara


+


Copywriting Workshop (Apr 2018)
Copywriting Workshop in Singapore
16 Collyer Quay #20-00 049318 Singapore
Quantico Training Centre

Lead Instructor: Arjun Khara


+


Copywriting Workshop (May 2018)
Copywriting Workshop in Singapore
16 Collyer Quay #20-00 049318 Singapore
Quantico Training Centre

Lead Instructor: Arjun Khara


+


Copywriting Workshop (Jun 2018)
Copywriting Workshop in Singapore
16 Collyer Quay #20-00 049318 Singapore
Quantico Training Centre

Lead Instructor: Arjun Khara


+


Copywriting Workshop (Jul 2018)
Copywriting Workshop in Singapore
16 Collyer Quay #20-00 049318 Singapore
Quantico Training Centre

Lead Instructor: Arjun Khara


+


Copywriting Workshop (Aug 2018)
Copywriting Workshop in Singapore
16 Collyer Quay #20-00 049318 Singapore
Quantico Training Centre

Lead Instructor: Arjun Khara


+


Copywriting Workshop (Sep 2018)
Copywriting Workshop in Singapore
16 Collyer Quay #20-00 049318 Singapore
Quantico Training Centre

Lead Instructor: Arjun Khara


+


Copywriting Workshop (Oct 2018)
Copywriting Workshop in Singapore
16 Collyer Quay #20-00 049318 Singapore
Quantico Training Centre

Lead Instructor: Arjun Khara


+


Copywriting Workshop (Nov 2018)
Copywriting Workshop in Singapore
16 Collyer Quay #20-00 049318 Singapore
Quantico Training Centre

Lead Instructor: Arjun Khara


+


Copywriting Workshop (Dec 2018)
Copywriting Workshop in Singapore
16 Collyer Quay #20-00 049318 Singapore
Quantico Training Centre

Lead Instructor: Arjun Khara


Attend Copywriting Course ⊕

Copywriting Course Enrolment.

 

Pre-Enrolment.

Book and reserve your place at your workshop.

Use this option to:
• reserve a place at your workshop now and make payment at a later date.
• pay via bank transfer; cheque; credit card (at a later date); GIRO; government portal.
• receive your workshop and invoice details within a few hours.

Introduction to Copywriting Course (Singapore)

Introduction to Copywriting

Preferred Date

Number of Participants

Additional Participant's Name and Email Address

Additional 2 Participants' Name(s) and Email Address(es)

Additional 3 Participants' Name(s) and Email Address(es)

 

By submitting this form you acknowledge that you have fully read, fully understood, and fully agree to the Terms and Conditions detailed here [+] governing all transactions and exchanges between you and Quantico Communications LLP.



Your data security is important. After submitting, please allow up to 60 seconds for your details to be securely processed. Please refer to our Policies and Terms and Conditions [+] (opens in new tab) for complete details on PDPA requirements.

Instant Technical Help: If you encounter any technical issues with your form or your enrolment, please get in touch with us directly at +(65) 6573 7370 or send an email to group@qc.sg. For emails, we will typically respond with technical help in under 15 minutes.
Data Protection and Privacy: Quantico Communications LLP is fully committed to protecting your data and privacy rights, and acts in conformity with Singapore’s [+] Personal Data Protection Act (PDPA). Data collected here is used solely for the purposes of registration and/or to call/email or communicate with you about your workshops. For all PDPA and data-collection queries, please contact our Data Protection Officer at +(65) 6818 9808 or email skills@quantico.com.sg
Uniformed Services: If you are a part of a uniformed services organization you may be eligible to apply for an internal subsidy for your training workshop and course at Quantico. This subsidy is for all gazetted uniformed services (the armed forces, police force, civil defence, medical organisations, and uniformed youth groups) approved by the Republic of Singapore.
 

Immediate Enrolment.

Enrol immediately if paying with debit / credit / charge card.

Use this option to:
• pay via debit, credit, or charge card now.
• confirm your place at your workshop immediately.
• receive your workshop confirmation and receipt straightaway.

Total Amount: $980.00

Your data security is important. After submitting, please allow up to 60 seconds for your details to be securely processed. Please refer to our Policies and Terms and Conditions [+] (opens in new tab) for complete details on PDPA (Singapore) and GDPR (Europe and the UK) requirements. Need assistance? Quantico is fully PCI Compliant [+]. Please give us a call at +(65) 6573 7370 if you prefer to pay over the phone, or in person.

Our Clients.

 

A – F

A*Star
AccorHotels Asia Pacific
AccorHotels Greater China
AccorHotels Hong Kong
ACE Insurance
Adam Khoo Learning Technologies Group
Agency for Integrated Care
AIA
AIESEC International
Alliance Era Pte Ltd
Art Science Museum (ASM)
Asia Pacific Maritime Trade Show
Asia Television Forum
Audi
AXA Insurance
BAG Networks
Baiduri Bank
Baron’s Strong Brew
BASF
Bayer CropScience
Bethesda Care and Counselling Centre
BlackBlue Media Group (BBMG)
Boys’ Town Singapore
Brother International
Bureau Pte Ltd
BusinessChina
Canadian Chamber of Commerce
Canopy Design
Chan Brothers Travel
Charities Aid Foundation South East Asia
CHIJMES
Civil Service College (CSC)
ClearPath Sdn Bhd
Confex MICE
Contact Centre Association of Singapore
DBS Bank
DBS Vickers
Deloitte
Delphys Singapore
DigitasLBi
Dow Chemical Company
DST Telecoms Brunei
Duke-NUS Graduate School of Medicine
Duo Studio
E-commerce Enablers
Employment and Employability Institute (e2i)
Esplanade Theatres By The Bay
ESSEC Business School
Evolve Mixed Martial Arts
Fairfield Methodist Alumni Association
Far East Management Pte Ltd
Far East Hospitality Pte Ltd
Fullerton Financial Holdings

G – N

Gems Advisors (Asia) Pte Ltd
George P. Johnson
Gold Roast White Coffee
Goodrich Global
Google
Grand Mercure Singapore Roxy
Hai’s Pte Ltd
Havas Media Pte Ltd
Hitachi
ibis Singapore
Ikeda Spa
Infocomm Development Authority (IDA)
INSEAD
International Data Corporation (IDC)
Institute of Singapore Chartered Accountants (ISCA)
Institute of Technical Education (ITE)
Intercontinental Hotel Group (IHG)
International Enterprise (IE) Singapore
IP Academy Singapore (IPOS)
Iron Ore Week Singapore
Isobar
Keppel Logistics
Kinzo Vietnam
Knowledge Management Solutions (KMS)
Kuo Chuan Presbyterian Primary School
Kwanpen
Lantiq Asia Pacific Pte Ltd
Lazada South East Asia
Lazy Lizard Restaurant and Bars
Mahidol University (Thailand)
Make It Work
Marina Bay Sands
McCann World Group
MediaConcepts
Metro
Mendaki (Yasan Mendaki)
Mindshare
Ministry of Communications and Information (MCI)
Ministry of Defence (MINDEF)
Ministry of Education (MOE)
Ministry of Manpower (MOM)
Momenta
MUIS
Nanyang Technological University
National Council of Social Service (NCSS)
National Health Group Diagnostics (NHG)
National University of Singapore (NUS)
National University of Singapore Society (NUSS)
National Youth Council Singapore (NYC)
Navis Capital
Neo Garden Catering
Ngee Ann Polytechnic
Nippon Paint
Novotel
NTUC

O – Z

OCBC
Offset SG
Omron
One World International School
Peatix
People’s Association Singapore (PA)
Persatuan Permudi Islam Singapura
POSB Bank
PPIS
PSA Corporation Ltd
Quadmark
Reed Exhibitions
Regent Corp-Werkz
Republic Polytechnic
Ricoh
Ripe Australian Fruit Juices
River Safari
RMA Contracts Pte Ltd
ScreenSingapore
SE10
Shenton Wealth Holdings
Singapore Exchange (SGX)
Singapore Furniture Industries Council (SFIC)
Singapore Institute of Management (SIM)
Singapore Kindness Movement
Singapore Polytechnic
Singapore Pools
Singapore Post (SingPost)
Singapore Science Centre
Singapore Swimming Club
Singapore Tourism Board
Singapore Zoo
Singtel Telecommunications Pte Ltd
Singtel Mobile Pte Ltd
Sofitel Philippine Plaza Manila
Sofitel So Singapore
Somfy Pte Ltd
ST Electronics
Standard Chartered Bank
StarHub
Sysmex
Trend Micro Inc
TUM Asia
Upnixt
Upper Storey Pte Ltd
Vantage Point
Warees Investments Pte Ltd (MUIS)
Wesley Methodist Church
Wildlife Reserves Singapore
WineTime Singapore
Wirecard
Workforce Development Agency (WDA)
Zalora
Zurich Insurance
100% Design Singapore
3M
8i Holdings Ltd

Quantico Copywriting Workshops on Google+