On this page you'll find information on all copywriting course topics, course schedules, and workshop enrolment.
Copywriting Course (Singapore): In-Depth Insight Into Innovation.
Quantico’s (Singapore) copywriting course welcomes content creators to copywriting spaces in myriad shapes, forms, channels, and precepts. For all its ubiquity, copywriting always comprises a set of texts, designed to fulfil a specific purpose. Introduction to Copywriting looks at the purpose of writing to sell, and investigates copywriting from a variety of communicative and psychological perspectives.
Discover how to integrate the tools of content and copywriting with several disciplines including marketing, product design, social media, and content marketing, and apply your insights to real-life situations, particularly across Singapore, South East Asia, and Asia-Pacific markets. Learn how to become a professional copywriter and/or industry-grade brand and media writer in Quantico’s copywriting workshop. Prepare purpose-driven documents, and create powerfully engaging consumer copy across Singapore’s content markets.
The Quantico Company Pte Ltd is an ISO 9001:2015 Certified Organisation. This course has undergone and been certified by international quality assurance testing and audit.
From .COMs to .GOVs
Training The Best + Brightest.
Copywriting Course Overview.
Professional copywriters are fully-trained multi-dimensional communications experts who sell engagement, ideas, and organisations, to drive and humanise total brand fulfilment. This workshop focuses on copywriting as a function of sales, combining aesthetics and analytics. Copywriting processes plug into every model of communication to meaningfully connect customers with brands.
Copywriting Course Modules.
Language and Influence
The Audience Perspective
The Brand Perspective
Social Dimensions in Copywriting
Elements of Copy
What Copywriting Is and What Copywriting Is Not
Developing and Using a Creative Concept Brief
Mechanics and Consumer Psychology of Selling
Mechanics of Culture and Story-Telling in Our Time
The journalist’s approach to copywriting
Developing a Voice of Authority and Conviction
Integrating with Design, Taglines, and Brand
Organisational Goals and Audience Values
The Content Lifecycle Approach
Copywriting and Microcopy
Targeting a Personality, a Persona, a Person
Rules for Digital and Animated Environments
Rules for Traditional and Print Environments
Video-Driven and Image-Driven Content Pieces
Beautiful Mathematics of Copywriting
Tone-of-Voice and Line-of-Sight (70-30 Rules)
Copywriting for Local Sets with Global Cultures
Distinctive vs Directed Copywriting
The Cultural Audience approach
Copywriting for community + sensitivity
Copywriting’s Evolution with Content Marketing
Brains, Bricks, and Brands
Block-chain principles in Copywriting
Content + Intent + Context = Meaning
Copywriting for Media: Press Releases and Ads
Copywriting the social space
Constructing Ideas + Ideologies
Colour Theory + Words
Stories + Structures + Schemas
Negative Space Communication
Copywriting Across Five Senses
UX: Archival Elements of Copy
Copywriting Across Human Bodies
Influencing Trends + Thoughts
Future of Copywriting and Content in 2020 and 2025
Copywriting isn’t just writing, and selling isn’t only for products and services. In this workshop, we will investigate the evolution and application of professional copywriting, and understand why the copywriting process (ideation) begins in the minds of copywriters, but always ends in the minds of readers (creation). We will examine the relationships between words and content, and content and consumers. You will create copywriting briefs that use consumer philosophy and social psychology to polish your drafts into professional pieces that turn passive recipients into captive audiences. You will also test your copywriting pieces across a number of different markets and mindsets to validate the true impact of your copy on your internal and external stakeholders.
On completion of this workshop, you will be able to:
Create content that serves specific consumer purposes
Build meaningful relationships between brands and buyers
Think in design-led perspectives to reach creative solutions
Extend content beyond words, to sound and visual
Prepare experiential pieces to engage digital communities
Apply consumer psychology across your content assets
Start your own copywriting and content initiatives
Course Learning Objectives.
You will learn how, and why, copywriting lives in visual and aural media. Visual research is a critical tool in the professional copywriting process for audience engagement. Speaking of audiences, as you read, so you hear — whether out loud or in the mind, your copy makes sounds. How you control this sound, whether through tone of voice or syntactic rhythm structures, will decide audience responses and transform users from passive recipients of data into active participants of your content.
Beyond the Workshop: Support doesn’t stop when the workshop is over. You will understand and continue touse the copywriting process on a professional level, and deliver core content innovation that builds strong commercial value for businesses and individuals. Your skill sets and assignments over the course of the copywriting workshop will involve examining the market in Singapore and the region for visual and aural cues on how words construct relationships with minds. At the end of this copywriting workshop you will be able to take control of the copywriting process in its entirety, and see that professional copywriting is not a group of powerful words, but a powerful group of words.
Course Convenor Profile
Profile: Lead Instructor for Quantico’s Copywriting Workshops + Courses
Arjun Khara is a communications cpecialist by his first degree, a computer games designer by his masters, a web programmer by training, and a course instructor at heart. Arjun helps organisations and individuals learn about themselves, and their audiences, through inter-disciplinary workshops and courses on copywriting, content creation, brand development, and web communication technologies.
Arjun helps course participants write and publish meaningful content by exploring the effects of channel consumer communication on social behaviours, mentalities, and cross-cultural attitudes. From these learnings, organisations are able to convert passive audiences in a monologue, into captive communities of information. Arjun is now working on his PhD in typographic communication. [LinkedIn +]
Regional Praise For Quantico’s ‘Introduction to Copywriting’ Course
‘Introduction to Copywriting’ is Quantico’s most popular workshop, and has been attended by representatives across Asia-Pacific. Quantico’s copywriting course instructor, Arjun Khara, has delivered the workshop to government, telcos, banks, tech companies, hotel groups, universities, enterprises, media, and non-profits in Singapore, Malaysia, Indonesia, Thailand, India, and Australia. [Full List +]
In July 2015, Arjun was invited to train telcos, government, banks, private enterprise, corporations, creative agencies, and public officials across Brunei, on the theories and practices of copywriting for organisations, brands, digital campaigns, and public awareness. The workshop was covered by the media and featured in several articles. Click on one of the links (opens a new tab) to read more.
• (Brunei Times) Copywriting A Company’s Success
• (Brunei Times) Copywriting Communication Strategies
• (Asia One) Quantico Helps Businesses Thrive With Content
• (Brunei Times) Here’s How To Sell An Ideology
• (Brunei Times) Quantico Copywriting Skills Launch
• (Brunei Times) Quantico Brand-Building Seminar
• (Borneo Bulletin) Quantico Branding Workshop
• (Straits Times) Creating Singapore’s Silent Heroes Awards
• (TV, Radio, Print) Copywriters in the Media
• (A Brand in My Pocket) Google Books
• (A Brand in My Pocket) Duke-NUS Library Catalogue
• (A Brand in My Pocket) Amazon.co.uk