Quantico (Singapore) Copywriting, Content Marketing and Web-Writing Workshops and Courses

Arjun Khara.

Arjun Khara is the creative director at Quantico Communications (Singapore), and the course convenor for Quantico’s copywriting and visual communications courses in Singapore and South East Asia. Arjun is also in charge of design intelligence, and oversees all of Quantico’s visual communications experiences for content presentation, graphic design standards, and programming websites and rich digital applications for design-led and interactive projects. In 2012 Arjun moved from head of visual communications to overseeing the firm’s creative direction. From 2016 Arjun will also be heading Quantico’s research development and investing arm in South East Asia for startups involved in visual communications, game design, still and kinetic typography, and mobile digital entertainment spaces. Art, illustrations, and videos have been designed by Arjun Khara.

Career.

Positions.

2016–Present: Creative Director: Content Modelling, Design Direction, and Digital Startups Sourcing

2012–2015: Creative Director (Visual Communication)

2009–2011: Copywriting and Web Courses in Singapore and ASEAN

2005–2009: Copywriter and Graphic Designer

Graphic Design.

Adobe Certified Associate

Adobe (Ps, Ai, Ae, Pr, In, Au, An, Lr, Fl, Dw, Br)

Apple Final Cut Pro and Apple Aperture

Autodesk SketchBook Pro

2D and 3D Animation, Rigs, Physics, and Inverse Kinematics

Brand Conceptualisation, UI/UX, and Organisational Storytelling

Design Programming.

HTML, CSS, Javascript, jQuery, RoR, A-Frame

WordPress, Joomla!, and Drupal Content Management System(s)

Node.js Server Side Scripting

Semantic Search Modelling

Arduino Physical Computing

Design Development.

Glyphs

FontLab

Maya

Unreal Engine

Unity

Xcode and Swift 4

Design Publications.

A Brand in My Pocket (ISBN: 978-981-07-1736-0) [+]

Design in Search and Social Media (ISBN: 978-­981-­09-­9822-­6)

Introduction to Copywriting (ISBN: 978-981-11-0512-8) [+]

Languages.

English (Native)

Hindi (Native)

French (Intermediate)

Mandarin (Beginner)

Clients.

Select Clients. (Complete Client List [+])

Google

Marina Bay Sands

3M

Ministry of Defence

SingTel

StarHub

McCann World Group

Ministry of Communication and Information

Disney

AccorHotels

Wirecard

Zalora

Deloitte

Ministry of Manpower

DBS

Workforce Development Agency

Audi

IHG Hotels

Bayer

Ministry of Education

KPMG

Mindshare

OCBC

National University of Singapore

Education.

Education & Training.

2017–2018: MA Computer Games Art and Design (Goldsmiths College, University of London)
Thesis Title: Investigating the Influences of Typography and Colour Theory on Design Considerations and Consumer Experiences for Action-Adventure Genre Computer Games, from 1985 to 2017.

May–July 2017: Italian Renaissance Art 1400-1500 (University of Oxford: Department of Continuing Education)

April–June 2017: Britain and its Empire (University of Oxford: Department of Continuing Education)

April–July 2016: Shakespeare Online (University of Oxford: Department of Continuing Education)

2002–2005: BA (Golden Key Hons) Communication, Media and Culture (University of South Australia)

2001–2002: Year 1 Certificate, International Hotel Management (International College of Hotel Management)

Media.

About.

About Me.

I’m a Communications Specialist by my first degree, a programmer by training, and a workshops instructor at heart. I help organisations learn about themselves, and their stakeholders, through cross-disciplinary workshops on content marketing, copywriting, and web technologies. As a trainer and communications co-ordinator at Quantico, my role is to help my participants create and manage meaningful content by exploring its influence on human behaviour, social experiences, and cultural connections. By adopting and applying these learnings, organisations are able to convert passive users of data into active and captive communities for information.

Portfolio.

Note: Owing to the volume of works completed since 2005, some portfolio items are off-site, on other domains. These off-site items have been linked to and also marked in the portfolio section below. The works shown here are available for public display and demonstration and do not include works (animation, apps, UI, packaging, and visual effects) completed for clients, or works that have been requested to remain private for compliance, client data protection, and ISO 9001:2015 standards purposes.

Portfolio of Selected Works.

(Graphic Communication, Typography, Design, Programming, Animation, and Research and Development)

Building and programming a voice-controlled Mars Rover robot.

Building and programming a sound-sensitive puzzle box.

Designing a fire-fighting game: user-interface and artwork.

19-Fortuna: a team-built third-person shooter computer game.

Retention and monetisation strategies for Brain Commander: Mind Training Game.

Designing, conceptualising and deploying Brain Commander: Mind Training Game.

Designing and drawing low-poly art purely with code.

Saving space by designing kinetic flip cards for websites.

Using CSS code and typography to enhance form checkboxes.

Click the image to see the galaxy in VR. Turn any 2D image into an interactive VR experience. Bonus: See the black hole in at the centre of the galaxy. (To get the full effect, use a VR headset like Oculus Rift or Google Cardboard)

Click the image to watch this video in VR space. Concept development for gamifying learning environments in classrooms in Singapore. (To get the full effect, use a VR headset like Oculus Rift or Google Cardboard)

A short style video using game element narratives with Photoshop, Illustrator, After Effects, Cinema 4D, Audition, ScreenFlow, Javascript, and A-Frame. Subject: Loikaw Lodge (Myanmar).

Quantico Course Finder Mobile App UI using an isometric grid.

A short on search resulting in simple happiness.

Continuous loop on content comprising content.

Game concept: Sun to Super Nova (Wish You Were Here).

Silent Heroes Awards 2014 Concept to Conclusion.

Let’s Get Growing: A short video-driven game on fishing and finding answers.

Bounce and build concept for new mobile app on architecture for kids.

CSS3 arrows and pointers for UI enhancement.

An animated tale of angular dimensions.

Creating web animations using pure CSS3 keyframes.

Razor blade game form divs using pure HTML5 and CSS3.

Responsive web design using HTML5 and CSS3 media queries.

UI Dynamic div borders for web and mobile app deployment.

UI Transparent div boxes for web and mobile app deployment.

Google’s material design (animated look and feel) for web forms.

Flat design with cast shadows in Illustrator.

Mac OS Yosemite Keyboard Shortcuts and Commands.

Perfectly centered elements for web and mobile screens (with animated elements).

Qumerals: A numeral typeface to augment Quantic’s brand identity. (Brand / Typography / Story / Design).

Designing and Defining an identity for WineTime, and the World’s Number 1 Sake Sommelier (2018) Joshua Kalinan. (Brand / Naming / Story / UI / UX / Iconography / Color / Design / App).

Driving a rustic five-star hospitality experience through video, images, type, and web interfaces (Brand / Story / Color / Design / Typography / Hospitality).

Visually experiencing fruit juices through 3D packaging for Ripe Australian Fruit Juices (Brand / Typography / Story / Color / Design / Retail Appeal).

Designing and re-defining the mobile logistics industry with a Simplr Solution (Brand / Typography / Naming / Story / UI / UX / Iconography / Color / Design / App).

Just One Line: The story of copywriting. This opening sequence is for a mini-series that tracks the birth and growth of copywriting, visual design, and textuality’s influence across the digital world.

Our Clients.

 

A – F

A*Star
AccorHotels Asia Pacific
AccorHotels Greater China
AccorHotels Hong Kong
ACE Insurance
Adam Khoo Learning Technologies Group
Agency for Integrated Care
AIA
AIESEC International
Alliance Era Pte Ltd
Art Science Museum (ASM)
Asia Pacific Maritime Trade Show
Asia Television Forum
Audi
AXA Insurance
BAG Networks
Baiduri Bank
Baron’s Strong Brew
BASF
Bayer CropScience
Bethesda Care and Counselling Centre
BlackBlue Media Group (BBMG)
Boys’ Town Singapore
Brother International
Bureau Pte Ltd
BusinessChina
Canadian Chamber of Commerce
Canopy Design
Chan Brothers Travel
Charities Aid Foundation South East Asia
CHIJMES
Civil Service College (CSC)
ClearPath Sdn Bhd
Confex MICE
Contact Centre Association of Singapore
DBS Bank
DBS Vickers
Deloitte
Delphys Singapore
DigitasLBi
Dow Chemical Company
DST Telecoms Brunei
Duke-NUS Graduate School of Medicine
Duo Studio
E-commerce Enablers
Employment and Employability Institute (e2i)
Esplanade Theatres By The Bay
ESSEC Business School
Evolve Mixed Martial Arts
Fairfield Methodist Alumni Association
Far East Management Pte Ltd
Far East Hospitality Pte Ltd
Fullerton Financial Holdings

G – N

Gems Advisors (Asia) Pte Ltd
George P. Johnson
Gold Roast White Coffee
Goodrich Global
Google
Grand Mercure Singapore Roxy
Hai’s Pte Ltd
Havas Media Pte Ltd
Hitachi
ibis Singapore
Ikeda Spa
Infocomm Development Authority (IDA)
INSEAD
International Data Corporation (IDC)
Institute of Singapore Chartered Accountants (ISCA)
Institute of Technical Education (ITE)
Intercontinental Hotel Group (IHG)
International Enterprise (IE) Singapore
IP Academy Singapore (IPOS)
Iron Ore Week Singapore
Isobar
Keppel Logistics
Kinzo Vietnam
KPMG
Knowledge Management Solutions (KMS)
Kuo Chuan Presbyterian Primary School
Kwanpen
Lantiq Asia Pacific Pte Ltd
Lazada South East Asia
Lazy Lizard Restaurant and Bars
Mahidol University (Thailand)
Make It Work
Marina Bay Sands
McCann World Group
MediaConcepts
Metro
Mendaki (Yasan Mendaki)
Mindshare
Ministry of Communications and Information (MCI)
Ministry of Defence (MINDEF)
Ministry of Education (MOE)
Ministry of Manpower (MOM)
Momenta
MUIS
Nanyang Technological University
National Council of Social Service (NCSS)
National Health Group Diagnostics (NHG)
National University of Singapore (NUS)
National University of Singapore Society (NUSS)
National Youth Council Singapore (NYC)
Navis Capital
Neo Garden Catering
Ngee Ann Polytechnic
Nippon Paint
Novotel
NTUC

O – Z

OCBC
Offset SG
Omron
One World International School
Peatix
People’s Association Singapore (PA)
Persatuan Permudi Islam Singapura
POSB Bank
PPIS
PSA Corporation Ltd
Quadmark
Reed Exhibitions
Regent Corp-Werkz
Republic Polytechnic
Ricoh
Ripe Australian Fruit Juices
River Safari
RMA Contracts Pte Ltd
ScreenSingapore
SE10
Shenton Wealth Holdings
Singapore Exchange (SGX)
Singapore Furniture Industries Council (SFIC)
Singapore Institute of Management (SIM)
Singapore Kindness Movement
Singapore Polytechnic
Singapore Pools
Singapore Post (SingPost)
Singapore Science Centre
Singapore Swimming Club
Singapore Tourism Board
Singapore Zoo
Singtel Telecommunications Pte Ltd
Singtel Mobile Pte Ltd
Sofitel Philippine Plaza Manila
Sofitel So Singapore
Somfy Pte Ltd
ST Electronics
Standard Chartered Bank
StarHub
Sysmex
Trend Micro Inc
TUM Asia
Upnixt
Upper Storey Pte Ltd
Vantage Point
Warees Investments Pte Ltd (MUIS)
Wesley Methodist Church
Wildlife Reserves Singapore
WineTime Singapore
Wirecard
Workforce Development Agency (WDA)
Zalora
Zurich Insurance
100% Design Singapore
3M
8i Holdings Ltd

Quantico Copywriting Workshops on Google+