Risk Communication Course Singapore

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Medical anthropology, behavioural science, communication theory, and linguistics converge in risk communication principles, with the purpose of developing meaningful, responsible, and actionable messages. As risk communicators, we are fighting against audience anxiety, crisis fatigue, deliberate acts of disinformation, complaints, confusion, and the strain on our own mental and professional resources.

The responsibility of communicating risk may seem to be the realm of experts, but in reality, risk communication is everyone’s domain. From administrative staff writing office circulars about routine COVID-19 testing, to a car-sharing service driver asking a passenger to wear a mask, conversations about risk on the ground are ultimately responsible for the protection of human and environmental well being. Parents and children, teachers and students, service staff and restaurant patrons — every individual participates in the risk communication paradigm and shapes discourse around public health.

An effective risk communication framework takes a research-based approach to behaviour, context, and compliance, to help nudge individuals and groups toward healthier decisions and more successful responses. Risk communicators shape and structure messages in their area of communicative influence, with multimodal strategies incorporating varied narrative voices and audiences. On digital platforms where fake news can blur the boundaries of fact, clear and empathetic writing skills form a significant part of a risk communicator’s toolkit.

This course’s approach to risk communication is grounded in theory, but presented in a pragmatic and accessible manner. It is suitable for any individual or team who is communicating about risk with citizens, employees, customers, partners, public organisations, NGOs, and the media.

Deepa Vijayan is a trainer and senior communications specialist for government, finance, education, STEM, hospitality, and nonprofit sectors in Singapore and Southeast Asia. Deepa’s practice areas are content marketing, digital culture, branded & corporate storytelling, and arts communication. Her focus is on the intersections between communication and digital culture, healthcare, religion, and the arts.

Deepa is currently completing another degree in religious studies from the University of London. She is part of the interfaith fellowship programme at the Centre for Interfaith Understanding (CIFU) in Singapore. She has led the team at Quantico CCIL since its founding in 2005 and continues to take a hands-on approach to training our participants in the areas of digital marketing, storytelling, and arts communication. More on your convenor →