Quantico (Singapore) Copywriting, Content Marketing and Web-Writing Workshops and Courses
On this blog you'll find a collection of useful insights and real-life experiences by everyone at Quantico.

Copywriting Insights.

A useful, unique collection of insights and experiences.

You never know when a moment and a few sincere words can have an impact on life.Zig Ziglar

Get your facts first, then you can distort them as you please.Mark Twain

You’re absolutely unique. Just like everyone else.Margaret Mead

My fake plants died because I did not pretend to water them.Mitch Hedberg

I’m sorry, if you were right, I’d agree with you.Robin Williams

The trouble with having an open mind is people will come along and try to put things in it.Terry Pratchett

I never said most of the things I said.Yogi Berra

Design is not just what it looks like and feels like. Design is how it works.Steve Jobs

I really can’t comment on rumors.Larry Page

People will never forget how you made them feel.Maya Angelou

God gave us our relatives; thank God we can choose our friends.Ethel Mumford

Copywriting (not writing) your resume.

on October 17, 2014 Copywriting Careers with 0 comments

Copywriting (not writing) your resume. You’re selling yourself. Copywriting is a sales function. The rest is easy. This article is part of a series, and dives straight into what employers are really looking for from resumes, and the common errors that job applicants make. The article briefly covers the different types of resumes, but assumes that this information is fairly common, and will be obvious to the group of readers (i.e. you) who are instead looking for more insight and useful analysis of employer trends and behaviors. Note that throughout this article, we have used the term ‘resume’ without the accent on top of the ‘e’. This has been deliberately […]

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Learn WordPress. Really.

on October 17, 2014 Uncategorized with 0 comments

Approach WordPress as you would a word processor like Microsoft Word, Apple Pages, or Apache Open Office. With a bit of usage and knowledge, just about anyone can begin to create a document on Word. With more knowledge, a user can go beyond simple tasks to creating tables and charts. Advanced users can use Word to build dynamic forms, establish shared data points, and configure accounting formulas. To learn these functions, users go through each stage of a learning curve, gaining comfort and familiarity with different sets of functions along the way. Eventually, an advanced user may use Word to tabulate and calculate data without requiring Microsoft Excel because the […]

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Freelance copywriter.

on October 10, 2014 Copywriting Careers with 0 comments

Going it alone eh? Overcoming the fear of not making enough bank is probably the biggest worry for you. After all, those pesky twits at Quantico keep getting the serious stuff while you’re stuck on hourly billing that barely pays for the old Macintosh you bought off your ex-freelance buddy who’s now working at Quantico. Believe it or not you’re doing something that almost always shakes up the establishment. Even though they’ll never admit it. Or maybe they will. (See what I did there?) The truth is, nothing has more potential to destroy the monopoly of the status quo than a fresh, fast-moving new entry. And that’s one scary truth […]

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Copywriting 101.

on October 10, 2014 Copywriting Careers with 0 comments

If you want people to do a certain task, perform a specific action, or think of something in a particular way, you have to sell them on the idea or undertaking. Selling is not only for products and services. It’s also for ideas, methodologies, arguments, and even people. Each time you get someone, or a group of people, to do or think what you’d like them to do, you’ve performed a function of sales. Do this through the medium of written words, and you’ve got the building blocks of a copywriter. Copywriting is a specific function in the broader repertoire of written communications. The function of copywriting is to get […]

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Copywriting as a career.

on October 10, 2014 Copywriting Careers with 0 comments

“It’s fairly limiting.” That’s the answer, pretty much, to most who ask me what copywriting is like as a career. That’s because copywriting is not so much a career as it is a function of my primary activity — content management. Do a search for ‘copywriting agency Singapore’ and you’ll likely find Quantico’s name cropping up. What Quantico is, is a content company. Copywriting — like copyediting, content strategy, and communications training — is a function of our product, but not the only instrument in the orchestra, and certainly not the whole orchestra. So if you’re considering copywriting as a career, pause for a bit. Think instead of copywriting as an essential […]

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