Quantico (Singapore) Copywriting, Content Marketing and Branded Storytelling Workshops and Courses

Introduction to Digital Storytelling (IDS-02)

Digital Storytelling Course (Jakarta)

Course overview

Every brand, organisation, and company has a story to tell. Digital spaces connect your brands with your audiences, and become platforms to form meaningful relationships. It is these relationships that will keep your customers coming back and engaging with you. Digital storytelling is most effective when carried out with (i) a systematic approach and goal, (ii) robust frameworks, and (iii) genuine empathy for your audiences. Step away from the noise of the virtual marketplace, and become a beacon for your audiences, with digital stories that work for you, and with you.

Fee and subsidy
S$980.00
S$588.30 after ASEAN subsidy
Duration
2 days
9:30am – 4:30pm
Delivery
Live-streamed interactive
Maximum 8 participants
Requirements
Conducted in English
The subsidised fee of SS$588.30 applies to residents of any of the 10 ASEAN member states and enrolling within the subsidy period between 1 January 2021 and 30 September 2021. Am I eligible for ASEAN subsidy?

You are eligible for ASEAN subsidy if you are:
1. Legally resident in any of the 10 ASEAN member states, and
2. Enrolling within the ASEAN subsidy period, between 1 January 2021 and 30 September 2021, regardless of the course’s dates.

Legally resident in any of the 10 ASEAN member states:
The subsidised fee will apply to you if you currently hold citizenship, permanent residence or settled status from:
› Brunei
› Cambodia
› Indonesia
› Lao PDR
› Malaysia
› Myanmar
› The Philippines
› Singapore
› Thailand
› Viet Nam

Enrolling within the ASEAN subsidy period:
The ASEAN subsidy period applies to the date of enrolment, and not to the course session itself, which can be outside this period. ASEAN subsidy is applied immediately at the point of enrolment.

Example 1: ASEAN subsidy will apply
Participant enrols on 23 February 2021 for a course that is starting on 11 October 2021. The date of enrolment falls between 1 January 2021 and 30 September 2021. ASEAN subsidy will apply.

Example 2: ASEAN subsidy will not apply
Participant enrols on 5 October 2021 for a course that is starting on 11 October 2021. The date of enrolment falls outside of 1 January 2021 and 30 September 2021. ASEAN subsidy will not apply.

Course topics

1. Storytelling strategies

  • A/B testing
  • Strategies for lead generation
  • Demystifying the deep, dark web
  • Developing a creative concept brief
  • Formats and idea creation strategies
  • Thought leadership and ownership
  • The content lifecycle approach

    • 2. Content and community

  • Local content and global cultures
  • Influential content assets
  • Auditing and curating content
  • Basic community management
  • The state of content today
  • What storytelling is and is not
  • Influencing trends and thoughts

    • 3. Building audiences

  • Creating audience profiles
  • Personality, persona, person
  • Consumer psychology of selling
  • Culture and storytelling
  • Organisational vs audience values
  • The mind of a storyteller
  • Writing for an audience of one

    • 4. Managing relationships

  • B2B and B2C Content
  • Demystifying emotional appeal
  • The content lifecycle approach
  • Writing for global communities
  • Content personas and segmentation
  • Relationship pain points
  • Neuro-content-marketing

    • 5. Managing environments

  • Native advertising
  • Copywriting your websites
  • Engaging calls to action
  • Technical writing for websites
  • Design and brand perceptions
  • Copywriting and microcopy
  • Print and animated environments

    • 6. Managing techniques

  • Brand storytelling techniques
  • Distinctive vs directed stories
  • Colour theory in content
  • Stories for all five senses
  • Form, functions, and frameworks
  • Unleashing SEO techniques
  • Getting friendly with Google

    • 7. Managing platforms

  • Responding through rich media
  • A blog, a website, a forum
  • Social media and mobile channels
  • Constructing ideas and ideologies
  • Offline content marketing
  • Marketplaces for content
  • Aligning content to sales

    • 8. Managing expectations

  • Content marketing in mobile spaces
  • User expectations vs experiences
  • Expressing emotional appeal
  • Video and image-driven content
  • Mobile app writing
  • Stories for VR and AR
  • Future of brand stories 2025

    • 9. Beyond your course

    Learning continues long after a course ends, with lifelong access to all of your instructors, through CCIL Qrowd™ [+]. Regular post-course meet-ups online, and free advanced storytelling courses means full support for marketing, brand, and community managers.

    Course objectives

    I will understand:

  • the significance of stories in communication
  • the fundamental difference between content and stories
  • when audiences appreciate (and do not appreciate) stories
  • why stories build content market places and palaces
  • the democratisation of brands in storytelling communities

    • I will be able to:

  • create appealing content for my communities
  • keep pace with evolving web-writing trends and techniques
  • write appealing copy that tells, sells, or yells on command
  • apply consumer psychology across my content assets
  • scale my storytelling initiatives locally and globally

    • This course does not:

  • cover in-depth copywriting and sales techniques: please see Copywriting Course [+]
  • cover technical skills for web design: please see WordPress Course [+]

    • Course applications

    Professional digital storytelling takes an investigative approach to influencing audience mindsets and content consumption patterns. This course welcomes content creators and brand managers to the digital bazaar, where stories are currency, and community is commodity. Operating at the confluence of technologies and societies — and across inventors, investors, and influencers — digital storytelling creates experiences (physical and imagined) in which ideas thrive and to which audiences throng.

    From ideation to execution, digital storytelling is an exciting, challenging process. You will learn how to approach, distribute, and consume content, and understand how digital storytelling shapes the core and purpose of business communication for both internal and external audiences. In doing so, you will have the ability to tell great stories across digital platforms, engage with audiences across both Indonesian and international markets, and predict digital content trends that keep your brand going and your audiences growing.

    Course convenor

    Arjun Khara is a PhD researcher, front-end web programmer, an Adobe Certified Expert, and co-creator of Singapore’s Silent Heroes Awards. His work, speeches, and ideas have been televised and featured in newspapers and radio interviews in Singapore, Southeast Asia, and Greater China and India. Arjun is currently completing his PhD, investigating fairness for user experiences in government digital platforms. More on your convenor [+]

    2018 – 2022: PhD in Typography and Graphic Communication, University of Reading, United Kingdom

    2017 – 2018: Masters (Valedictorian Orator) in Computer Games Art and Design, Goldsmiths College, University of London, United Kingdom

    2002 – 2005: Bachelors (Golden Key Hons.) Communication, Media and Culture, University of South Australia, Australia

    Newspaper article featuring Arjun Khara as a marketing guru, giving a talk on building a profitable brand empire
    Arjun Khara conducts a workshop for government officials, public and state institutions, and representatives from tech, finance, and healthcare.

    Course schedule

    Tuesday + Wednesday

    Digital Storytelling Course (Jan 2021)
    Digital Storytelling Course in Jakarta
    Kota Kasablanka Indonesia Jakarta
    Centre for Communication & Information Literacy (CCIL) — conducted online
    Lead Instructors: Deepa Vijayan [+]

    Tuesday + Wednesday

    Digital Storytelling Course (Jan 2021)
    Digital Storytelling Course in Jakarta
    Kota Kasablanka Indonesia Jakarta
    Centre for Communication & Information Literacy (CCIL) — conducted online
    Lead Instructors: Deepa Vijayan [+]

    Tuesday + Wednesday

    Digital Storytelling Course (Feb 2021)
    Digital Storytelling Course in Jakarta
    Kota Kasablanka Indonesia Jakarta
    Centre for Communication & Information Literacy (CCIL) — conducted online
    Lead Instructors: Deepa Vijayan [+]

    Tuesday + Wednesday

    Digital Storytelling Course (Mar 2021)
    Digital Storytelling Course in Jakarta
    Kota Kasablanka Indonesia Jakarta
    Centre for Communication & Information Literacy (CCIL) — conducted online
    Lead Instructors: Deepa Vijayan [+]

    Wednesday + Thursday

    Digital Storytelling Course (Apr 2021)
    Digital Storytelling Course in Jakarta
    Kota Kasablanka Indonesia Jakarta
    Centre for Communication & Information Literacy (CCIL) — conducted online
    Lead Instructors: Deepa Vijayan [+]

    Wednesday + Thursday

    Digital Storytelling Course (May 2021)
    Digital Storytelling Course in Jakarta
    Kota Kasablanka Indonesia Jakarta
    Centre for Communication & Information Literacy (CCIL) — conducted online
    Lead Instructors: Deepa Vijayan [+]

    Wednesday + Thursday

    Digital Storytelling Course (Jun 2021)
    Digital Storytelling Course in Jakarta
    Kota Kasablanka Indonesia Jakarta
    Centre for Communication & Information Literacy (CCIL) — conducted online
    Lead Instructors: Deepa Vijayan [+]

    Wednesday + Thursday

    Digital Storytelling Course (Jul 2021)
    Digital Storytelling Course in Jakarta
    Kota Kasablanka Indonesia Jakarta
    Centre for Communication & Information Literacy (CCIL) — conducted online
    Lead Instructors: Deepa Vijayan [+]

    Wednesday + Thursday

    Digital Storytelling Course (Aug 2021)
    Digital Storytelling Course in Jakarta
    Kota Kasablanka Indonesia Jakarta
    Centre for Communication & Information Literacy (CCIL) — conducted online
    Lead Instructors: Deepa Vijayan [+]

    Wednesday + Thursday

    Digital Storytelling Course (Sep 2021)
    Digital Storytelling Course in Jakarta
    Kota Kasablanka Indonesia Jakarta
    Centre for Communication & Information Literacy (CCIL) — conducted online
    Lead Instructors: Deepa Vijayan [+]

    Wednesday + Thursday

    Digital Storytelling Course (Oct 2021)
    Digital Storytelling Course in Jakarta
    Kota Kasablanka Indonesia Jakarta
    Centre for Communication & Information Literacy (CCIL) — conducted online
    Lead Instructors: Deepa Vijayan [+]

    Wednesday + Thursday

    Digital Storytelling Course (Nov 2021)
    Digital Storytelling Course in Jakarta
    Kota Kasablanka Indonesia Jakarta
    Centre for Communication & Information Literacy (CCIL) — conducted online
    Lead Instructors: Deepa Vijayan [+]

    Wednesday + Thursday

    Digital Storytelling Course (Dec 2021)
    Digital Storytelling Course in Jakarta
    Kota Kasablanka Indonesia Jakarta
    Centre for Communication & Information Literacy (CCIL) — conducted online
    Lead Instructors: Deepa Vijayan [+]

    Set my own dates

    For a group of 3 or more

    A group of 3 or more participants have the added flexibility of setting their own course dates. Select ‘Set my own dates’ from the ‘Preferred date’ dropdown, in the course enrolment form. Enter some dates of your choice and we will confirm one with you.

    Course enrolment

    Terms and conditions

    Please read and understand the terms and conditions [+] before proceeding with this service or contact us for further clarification.

    Instant assistance

    Call us at +(65) 6573 7370 or email [email protected]. We will typically respond to emails within 20 minutes during business hours and in 1 day over holidays and closures. View business hours

    Monday – Saturday:
    8:00am – 8:00pm

    Sunday:
    9:00am – 3:00pm

    Holidays and closures:
    › New Year’s Day
    › Lunar New Year
    › Good Friday
    › Labour Day
    › Vesak Day
    › Hari Raya Puasa
    › Polling Day
    › Hari Raya Haji
    › National Day
    › Deepavali
    › Christmas Day
    › New Year’s Eve