Quantico (Singapore) Copywriting, Content Marketing and Web-Writing Workshops and Courses

Digital Marketing + Storytelling Course (Kuala Lumpur).

8 + 9 April 2020

11 + 12 June 2020

An ISO 9001:2015 Certified Organisation

From websites to VR, learn to create engaging content for emerging digital realities.

Learn how to write for digital mindsets and markets in this digital marketing course in Kuala Lumpur. Our digital customs go beyond content creation to the essence of how communities conduct business, exchange ideas and information, and find their voice. This digital marketing course in KL teaches participants how to think about, and write for, the technologies and social practices shaping our online and offline landscapes that connect businesses in Malaysia to each other, and to the world. Quantico Communications LLP is an ISO 9001:2015 Certified Organisation in Singapore, specialising in communications and cultural training for Southeast Asian and regional markets. This course has undergone and been certified by international quality assurance testing and audit.

Digital Marketing + Storytelling Course in KL, Malaysia.

The principles of digital marketing are rooted in copywriting and content marketing, and in digital communication formats which emerged from email technologies in the 1970s. Since then, the practice of digital communication has undergone several iterations, evolving into the current state we know and use today.

With the growth of networked social technologies, especially in the smartphone era, digital marketing has evolved into a robust pillar of communication, built on reliable, sustainable principles, practices, and applications.This course teaches you how to write for digital media audiences by drawing on these methods.

Taught through a combination of academic rigour and industry practices relevant to ASEAN governments and business, this digital marketing course helps you to (i) write and distribute engaging content for digital platforms (ii) appreciate why and where digital markets integrate with social media channels, and (iii) approach digital literacy and non-linear texts with greater insights, depth and precision.

Cost + Subsidy:
MYR 2,500 nett
(payments are in Singapore Dollars)
Inclusive of all taxes and certification (+)

2-day training
9:30am – 4:30pm

No content knowledge is assumed. (Conducted in English)
Participants are free to bring their own computers or tablets.
Modules mix academic theory with role-based applications.

In-person teaching and delivery.
1:9 (instructor-student ratio)
Option to complete this workshop fully online

All your learning materials and module notes are part of the course. Participants are encouraged to bring their own case studies and work-related queries so as to maximise individual attention.

Digital Marketing + Storytelling Courses are conducted at one of Quantico’s partner facilities, located onsite in or close to KLCC and Sentral (Kuala Lumpur, Malaysia).

Digital Marketing + Storytelling Course Topics.

Day 1 Morning: Developing The Big Picture

The content lifecycle approach

What copywriting is and what copywriting is not

Building a strategy for social and digital media

Influencing trends + thoughts

Creating briefs that facilitate success

Establishing thought leadership

A/B Testing

Understanding dark social + the dark web

Managing + maintaining content assets

Content ideation techniques

Community management

The changing definitions of web content

Auditing and curating content

Localisation + globalisation: finding a balance

Future of Copywriting + Content in 2020 + 2025

Day 1 Afternoon: Humanising Communication

Targeting a Personality, a Persona, a Person

Getting into the mind of a storyteller

Going deep into audience consumption patterns

Selling with consumer psychology

Aligning brands and audiences

Beyond B2B and B2C Content

Storytelling for digital environments + cultures

Understanding audience pain points

Writing for an audience of one: nanomarketing


Understanding audience segmentation techniques

Demystifying emotional appeal

The unrealiable narrator

The influencer mindset: leveraging trust

Building relational communities with content

Day 2 Morning: Techniques and Approaches

Forms + functions + frameworks

Technical writing for websites

Content + Intent + Context = Meaning

Copywriting for immersive experiences

Words and colour: creating alignment

Copywriting your websites

Unleashing SEO techniques

Getting friendly with Google

Genres of copywriting: setting a brand apart

Calls to action: inspiring influence

Integrating with design, taglines, + brand

Microcopy: the copy that influences

Copywriting for digital + animated content

Copywriting for traditional and print content

Leveraging native advertising

Day 2 Afternoon: Decoding the Media

Plugging into social media + mobile channels

Social media trends + patterns

A blog, a website, a forum, a philosophy

Constructing ideas + ideologies

Taking content offline

Digital dive into real-world experiences

Building market places and palaces for content

Content strategy and the sales funnel

Rich media, images, and video

Content pillars + content types

Apps + usability

UX: Archival elements of copy

Video storytelling

Writing for mobile

Writing for VR and AR

Print has been around for more than 500 years, and books for far longer. By comparison, desktop publishing in barely 50 years old. Little wonder then that most organisations, when creating digital content, still adopt techniques for print consumption. Is this wise? Digital marketing comprises several terms, the more popular ones being internet marketing, online marketing, and web marketing. These distinctions are the result of regional and geographic terminologies and their related taxonomies of the field. At its essence, however, digital marketing remains an approach to exchanging ideas, building communities, and transacting with online and offline entities through digital practices. Non-linear content, i.e. content that is not laid out and consumed in print formats, necessitates its own reading strategies. Likewise, above-the-line and below-the-line marketing methods are grounded in approaches that work for digital spaces, but not necessarily in physical environments. This distinction between print and digital landscapes requires a shift in thinking as to how we approach the creation and commodification of content in digital markets and mindsets.

Course Takeaways.

From ideas to implementation, this digital marketing course is an investigation into planning, producing, and — whenever necessary — pivoting digital content to captivate and retain audience attention. This course studies the semantic and semiotic relationships extant between textual and graphical literacies that create content across digital spaces. You will learn how to use these relationships to build brand awareness, create consumer engagement, and grow an audience base by applying established rules of copywriting, content marketing, and web-writing. In doing so, you will be able to write and develop content across a number of digital platforms, from social media and web channels, to blogs, apps, and AR/VR devices. At the end of this workshop you will have a deeper appreciation for the theories and the applications of digital marketing, and confidently implement, as well as defend, your rationale for creating and curating non-linear content. There are no conditions or pre-requisites for attending this course.

Course Objectives.

On completion of this training you will be able to:

• Apply the rules of digital marketing to content creation cycles

• Develop appealing web content for consumers and communities

• Keep pace with evolving writing trends for apps, AR and VR

• Produce omni-channel pieces that set brand and social trends

• Apply consumer psychology across your content assets

• Write content that serves the business bottom-line

• Start your own digital marketing content practices

• Create above-the-line and below-the-line market strategies

• Demonstrate proficiency through certification in digital marketing

Beyond Your Digital Marketing + Storytelling Course (Kuala Lumpur).

Support doesn’t stop when the training is over. You will understand and continue to use digital marketing processes in unique ways and environments that build communities around your content. Your instructors will always be at hand to answer any questions not asked at your course, welcome you to the professional digital marketing community in Southeast Asia, and guide you towards your digital marketing goals with fresh insights and expert knowledge.

From .COMs to .GOVs
Training The Best + Brightest.

Maybank Kim Eng
Singapore Airlines
Bank Negara Malaysia
McCann World Group
Changi Airport
TMF Sdn Bhd

View Our Full Client List [+]

Course Convenor: Arjun Khara

Arjun is a PhD researcher, a front-end web programmer, an Adobe Certified Expert, and co-creator of Singapore’s Silent Heroes Awards. His work, speeches, and ideas have been televised and featured in newspapers and radio interviews in Singapore, Southeast Asia, and Greater China and India. Arjun is currently completing a PhD, which investigates typographic expressions of authority through government digital platforms.

Since 2005, he has been working primarily with government and large enterprise, in Singapore, Southeast Asia, and India and China. In his capacity as a communications specialist and consultant for brand-building, information design, and community engagement, Arjun directs his extensive regional and global experiences back into his courses at Quantico.

Arjun Khara is the assistant creative director at Quantico Communications (Singapore), and the course convenor for Quantico’s copywriting and visual communications courses in Singapore and Southeast Asia where he has developed and overseen the curriculum for Quantico’s copywriting, web-writing, and information design training. Learn more about your course convenor via the link below:

Complete Course Convenor Profile [opens a new tab +]

• 2018 – 2022: PhD in Typography and Graphic Communication, University of Reading, United Kingdom

• 2017 – 2018: Masters (Valedictorian Orator) in Computer Games Art and Design, Goldsmiths College, University of London, United Kingdom

• 2002 – 2005: Bachelors (Golden Key Hons.) Communication, Media and Culture, University of South Australia, Australia

Brunei Times: Arjun Khara conducts a workshop for Government Officials, State Institutions, and Representatives from Finance and Healthcare Industries (Featured article).

Digital Marketing + Storytelling Course Schedule 2020.

Training courses listed under this schedule are confirmed and will run as scheduled.

Wednesday + Thursday

Digital Marketing + Storytelling Course KL (April 2020)
Digital Marketing + Storytelling Course in KL
KLCC / Sentral (Venue TBC) Malaysia
Kuala Lumpur, Malaysia

Lead Instructors: Arjun Khara + Deepa Vijayan

Thursday + Friday

Digital Marketing + Storytelling Course KL (June 2020)
Digital Marketing + Storytelling Course in KL
KLCC / Sentral (Venue TBC) Malaysia
Kuala Lumpur, Malaysia

Lead Instructors: Arjun Khara + Deepa Vijayan

Attend Digital Marketing + Storytelling Course (KL).

Pre-enrol for Your Digital Marketing + Storytelling Course, or Contact Us at +(65) 6573 7370 or at +(65) 6832 5115.

To attend this entire workshop online, please email group[@]qc.sg

Instant Technical Help: If you encounter any technical issues with your form or your enrolment, please get in touch with us directly at +(65) 6573 7370 or send an email to group@qc.sg. For emails, we will typically respond with technical help in under 15 minutes.
Data Protection and Privacy: Quantico Communications LLP is fully committed to protecting your data and privacy rights, and acts in conformity with Singapore’s [+] Personal Data Protection Act (PDPA). Data collected here is used solely for the purposes of registration and/or to call/email or communicate with you about your courses. For all PDPA and data-collection queries, please contact our Data Protection Officer at +(65) 6818 9808 or email skills@quantico.com.sg
Uniformed Services: If you are a part of a uniformed services organization you may be eligible to apply for an internal subsidy for your training courses at Quantico. This subsidy is for all gazetted uniformed services (the armed forces, police force, civil defence, medical organisations, and uniformed youth groups) approved by the Republic of Singapore.

Our Clients.


A – F

AccorHotels Asia Pacific
AccorHotels Greater China
AccorHotels Hong Kong
ACE Insurance
Adam Khoo Learning Technologies Group
Agency for Integrated Care
AIESEC International
Alliance Era Pte Ltd
Art Science Museum (ASM)
Asia Pacific Maritime Trade Show
Asia Television Forum
AXA Insurance
BAG Networks
Baiduri Bank
Baron’s Strong Brew
Bayer CropScience
Bethesda Care and Counselling Centre
BlackBlue Media Group (BBMG)
Boys’ Town Singapore
Brother International
Bureau Pte Ltd
Canadian Chamber of Commerce
Canopy Design
Chan Brothers Travel
Charities Aid Foundation South East Asia
Civil Service College (CSC)
ClearPath Sdn Bhd
Confex MICE
Contact Centre Association of Singapore
DBS Bank
DBS Vickers
Delphys Singapore
Dow Chemical Company
DST Telecoms Brunei
Duke-NUS Graduate School of Medicine
Duo Studio
E-commerce Enablers
Employment and Employability Institute (e2i)
Esplanade Theatres By The Bay
ESSEC Business School
Evolve Mixed Martial Arts
Fairfield Methodist Alumni Association
Far East Management Pte Ltd
Far East Hospitality Pte Ltd
Fullerton Financial Holdings

G – N

Gems Advisors (Asia) Pte Ltd
George P. Johnson
Gold Roast White Coffee
Goodrich Global
Grand Mercure Singapore Roxy
Hai’s Pte Ltd
Havas Media Pte Ltd
ibis Singapore
Ikeda Spa
Infocomm Development Authority (IDA)
International Data Corporation (IDC)
Institute of Singapore Chartered Accountants (ISCA)
Institute of Technical Education (ITE)
Intercontinental Hotel Group (IHG)
International Enterprise (IE) Singapore
IP Academy Singapore (IPOS)
Iron Ore Week Singapore
Keppel Logistics
Kinzo Vietnam
Knowledge Management Solutions (KMS)
Kuo Chuan Presbyterian Primary School
Lantiq Asia Pacific Pte Ltd
Lazada South East Asia
Lazy Lizard Restaurant and Bars
Mahidol University (Thailand)
Make It Work
Marina Bay Sands
McCann World Group
Mendaki (Yasan Mendaki)
Ministry of Communications and Information (MCI)
Ministry of Defence (MINDEF)
Ministry of Education (MOE)
Ministry of Manpower (MOM)
Nanyang Technological University
National Council of Social Service (NCSS)
National Health Group Diagnostics (NHG)
National University of Singapore (NUS)
National University of Singapore Society (NUSS)
National Youth Council Singapore (NYC)
Navis Capital
Neo Garden Catering
Ngee Ann Polytechnic
Nippon Paint

O – Z

Offset SG
One World International School
People’s Association Singapore (PA)
Persatuan Permudi Islam Singapura
PSA Corporation Ltd
Reed Exhibitions
Regent Corp-Werkz
Republic Polytechnic
Ripe Australian Fruit Juices
River Safari
RMA Contracts Pte Ltd
Shenton Wealth Holdings
Singapore Exchange (SGX)
Singapore Furniture Industries Council (SFIC)
Singapore Institute of Management (SIM)
Singapore Kindness Movement
Singapore Polytechnic
Singapore Pools
Singapore Post (SingPost)
Singapore Science Centre
Singapore Swimming Club
Singapore Tourism Board
Singapore Zoo
Singtel Telecommunications Pte Ltd
Singtel Mobile Pte Ltd
Sofitel Philippine Plaza Manila
Sofitel So Singapore
Somfy Pte Ltd
ST Electronics
Standard Chartered Bank
Trend Micro Inc
TUM Asia
Upper Storey Pte Ltd
Vantage Point
Warees Investments Pte Ltd (MUIS)
Wesley Methodist Church
Wildlife Reserves Singapore
WineTime Singapore
Workforce Development Agency (WDA)
Zurich Insurance
100% Design Singapore
8i Holdings Ltd


Your certificate has value. Quantico Communications LLP is an ISO 9001:2015 Certified Organisation for workshops and publishing services. Our status as an ISO-certified organisation ensures that our system for training and publishing meets international quality standards. A certificate awarded by us is therefore a mark of approval from us, not from ISO. Note that ISO certification will not transfer to you as an attendee of our training courses and workshops. When you complete a training course or workshop with us, you receive certification based on our testing system which has undergone audit by, and meets or exceeds, international quality standards.