Digital Marketing Course (Kuala Lumpur)

Course overview

The principles of digital marketing are rooted in copywriting and content marketing, and in digital communication formats which emerged from email technologies in the 1970s. Since then, the practice of digital communication has undergone several iterations, evolving into the current state we know and use today. With the growth of networked social technologies, especially in the smartphone era, digital marketing has evolved into a robust and reliable pillar of communication.

Taught through a combination of academic rigour and industry practices relevant to ASEAN governments and business, this digital marketing course helps you to (i) write and distribute engaging content for digital platforms (ii) appreciate why and where digital markets integrate with social media channels, and (iii) approach digital literacy and non-linear texts with greater insights, depth and precision.

I will understand:

I will be able to:

This course does not:

Print has been around for more than 500 years, and books for far longer. By comparison, desktop publishing in barely 50 years old. Little wonder then that most organisations, when creating digital content, still adopt techniques for print consumption. Digital marketing comprises several terms, the more popular ones being internet marketing, online marketing, and web marketing. These distinctions are the result of regional and geographic terminologies and their related taxonomies of the field. At its essence, however, digital marketing remains an approach to exchanging ideas, building communities, and transacting with online and offline entities through digital practices. Non-linear content, i.e. content that is not laid out and consumed in print formats, necessitates its own reading strategies. Likewise, above-the-line and below-the-line marketing methods are grounded in approaches that work for digital spaces, but not necessarily in physical environments. This distinction between print and digital landscapes requires a shift in thinking as to how we approach the creation and commodification of content in digital markets and mindsets.

Learn how to write for digital mindsets and markets in this digital marketing course in Kuala Lumpur. Our digital customs go beyond content creation to the essence of how communities conduct business, exchange ideas and information, and find their voice. This digital marketing course in KL teaches participants how to think about, and write for, the technologies and social practices shaping our online and offline landscapes that connect businesses in Malaysia to each other, and to the world. From idea to implementation, this course studies the semantic and semiotic relationships extant between textual and graphical literacies that create content across digital spaces. You will learn how to use these relationships to build brand awareness, create consumer engagement, and grow an audience base by applying established rules. In doing so, you will be able to write and develop content across a number of digital platforms, from social media and web channels, to blogs, apps, and AR/VR devices. You will have a confident hold over the theories and applications of digital marketing, necessary for creating and curating non-linear content.

Course convenor

Arjun Khara is a PhD researcher, front-end web programmer, an Adobe Certified Expert, and co-creator of Singapore’s Silent Heroes Awards. His work, speeches, and ideas have been televised and featured in newspapers and radio interviews in Singapore, Southeast Asia, and Greater China and India. Arjun is currently completing his PhD, investigating fairness for user experiences in government digital platforms. More on your convenor [+]

2018 – 2022: PhD in Typography and Graphic Communication, University of Reading, United Kingdom

2017 – 2018: Masters (Valedictorian Orator) in Computer Games Art and Design, Goldsmiths College, University of London, United Kingdom

2002 – 2005: Bachelors (Golden Key Hons.) Communication, Media and Culture, University of South Australia, Australia

Course enrolment