Introduction to Digital Culture Workshop (Singapore).
Introduction to Digital Culture (IDC) conveys deep and relevant knowledge about how communities are created on the web, and how social channels connect with one another to help brands build long-term relationships with their diverse audiences. The workshop is best suited to B2B, B2C, and B2G environments.
From .COMs to .GOVs
Training The Best + Brightest.
Digital Culture Workshop Overview.
Digital culture has already become a buzzword, and organisations in the private and public sector are eager to leverage its influence. The digital landscape, and its processes, are in its advanced stages of development, but is already being re-shaped and refined with multi-level interactions, possible across numerous platforms. As the field gains traction, organisations who are on the edge of digital want to be equipped with the tools, critical thinking skills, and awareness to negotiate the many players, opinions, and variables in the industry.
Building a culture of participation
Engaging audiences inside and outside the organisation
Unique challenges of digital to brand reputation
Convergence across digital and analog channels
Storytelling on mobile, social utilities and new technologies
Intersections between culture and computing
How you measure + What you measure
Why customer engagement goals miss
Defining a new customer endgame
Managing digital assets
Tools for communication + collaboration
Untapped potential of digital uncertainty
Leveraging existing resources to do more
Systematic approach to digital gap analysis
Managing digital transformation processes
What makes an effective digital community
Personalisation: How much is too much?
Concepts of networked individualism
Modelling virtual spaces for analog audiences
Embracing dissension and criticism
How to interpret and extract data
Supporting decisions with data insights
The real picture behind sentiment analysis
Four levels of bias identification
Data troubleshooting: Asking the right questions
Ehtical data collection parameters
Inner workings of digital media communication
Rewarding human relationships
Adapting to digital culture revolution(s)
Auditing digital properties and customer touchpoints
Managing internal structures and resources
The future of digital culture(s)
Digital Culture Workshop Workshop Takeaways.
You will learn how brand messages thrive when they live in a community that nurtures them and helps them spread. This workshop starts by addressing the processes of building a digital brand community to create authority, influence, and affiliation, and have an impact on the behaviour and mindset of audiences. Focus then shifts to how content — both separately and collectively — works to transmit messages in an organic, authentic manner through visualisation, information hierarchy, and content structures.
On completion of this workshop, you will be able to:
Build a culture of participation inside and outside the organisation
Meet the unique challenges of digital to brand identity and reputation
Create convergence across digital and analog channels
Incorporate mobile, social utilities, and emergent technologies
Identify effective data collection across the entire digital process
Embrace dissension + criticism to build richer, reputable brands
Model virtual spaces (current and future) based on audience needs
Digital Culture Workshop Learning Objectives.
You will be able to implement complex digital culture assets into your organisation through simple, systematic approaches that analyse your brand’s communication across digital properties and offline consumer touchpoints. You will also learn the process of performing a goal audit, managing digital assets, setting up internal structures and resources, and managing the process of ‘digital transformation’. There are no conditions or pre-requisites for attending this workshop.