Quantico (Singapore) Copywriting, Content Marketing and Web-Writing Workshops and Courses

Introduction to Digital Culture Workshop (Singapore).

Introduction to Digital Culture (IDC) conveys deep and relevant knowledge about how communities are created on the web, and how social channels connect with one another to help brands build long-term relationships with their diverse audiences. The workshop is best suited to B2B, B2C, and B2G environments.

Overview ⊕  |  Topics + Takeaways ⊕  |  Objectives ⊕  |  Schedule + Enrolment ⊕

From .COMs to .GOVs
Training The Best + Brightest.

McCann World Group

View Full List [+]


Digital Culture Workshop Overview.

Digital culture has already become a buzzword, and organisations in the private and public sector are eager to leverage its influence. The digital landscape, and its processes, are in its advanced stages of development, but is already being re-shaped and refined with multi-level interactions, possible across numerous platforms. As the field gains traction, organisations who are on the edge of digital want to be equipped with the tools, critical thinking skills, and awareness to negotiate the many players, opinions, and variables in the industry.

Cost + Subsidy:
S$550 nett.
Inclusive of all taxes
PIC Eligibility Criteria [+]

1-day workshop
9:30am – 4:30pm

No content knowledge is assumed. (Conducted in English)
Participants are free to bring their own computers or tablets.
Modules mix academic theory with role-based applications.

In-person teaching and delivery.
Tutorial-based modules.
1:6 (instructor-student ratio).

All your learning materials and module notes are part of the workshop. Participants are encouraged to bring their own case studies and work queries so as to maximise individual attention.

Digital Culture Workshops are conducted at one of Quantico’s training facilities at Raffles Place, Shenton Way, United Square, or Asia Square (Singapore).


Digital Culture Workshop Topics.

Building a culture of participation
Engaging audiences inside and outside the organisation
Unique challenges of digital to brand reputation
Convergence across digital and analog channels
Storytelling on mobile, social utilities and new technologies
Intersections between culture and computing
How you measure + What you measure
Why customer engagement goals miss
Defining a new customer endgame
Managing digital assets
Tools for communication + collaboration
Untapped potential of digital uncertainty
Leveraging existing resources to do more
Systematic approach to digital gap analysis
Managing digital transformation processes
What makes an effective digital community

Personalisation: How much is too much?
Concepts of networked individualism
Modelling virtual spaces for analog audiences
Embracing dissension and criticism
How to interpret and extract data
Supporting decisions with data insights
The real picture behind sentiment analysis
Four levels of bias identification
Data troubleshooting: Asking the right questions
Ehtical data collection parameters
Inner workings of digital media communication
Rewarding human relationships
Adapting to digital culture revolution(s)
Auditing digital properties and customer touchpoints
Managing internal structures and resources
The future of digital culture(s)

Digital Culture Workshop Workshop Takeaways.

You will learn how brand messages thrive when they live in a community that nurtures them and helps them spread. This workshop starts by addressing the processes of building a digital brand community to create authority, influence, and affiliation, and have an impact on the behaviour and mindset of audiences. Focus then shifts to how content — both separately and collectively — works to transmit messages in an organic, authentic manner through visualisation, information hierarchy, and content structures.

On completion of this workshop, you will be able to:
Build a culture of participation inside and outside the organisation
Meet the unique challenges of digital to brand identity and reputation
Create convergence across digital and analog channels
Incorporate mobile, social utilities, and emergent technologies
Identify effective data collection across the entire digital process
Embrace dissension + criticism to build richer, reputable brands
Model virtual spaces (current and future) based on audience needs


Digital Culture Workshop Learning Objectives.

You will be able to implement complex digital culture assets into your organisation through simple, systematic approaches that analyse your brand’s communication across digital properties and offline consumer touchpoints. You will also learn the process of performing a goal audit, managing digital assets, setting up internal structures and resources, and managing the process of ‘digital transformation’. There are no conditions or pre-requisites for attending this workshop.


Digital Culture Workshop Schedule 2019.

Digital Culture Workshops listed under this schedule are confirmed and will run as scheduled.

Digital Culture Workshop (June 2019)
Digital Culture Workshop in Singapore
16 Collyer Quay #20-00 049318 Singapore
Quantico Training Centre

Lead Instructor: Deepa Vijayan

Digital Culture Workshop (July 2019)
Digital Culture Workshop in Singapore
16 Collyer Quay #20-00 049318 Singapore
Quantico Training Centre

Lead Instructor: Deepa Vijayan

Digital Culture Workshop (August 2019)
Digital Culture Workshop in Singapore
16 Collyer Quay #20-00 049318 Singapore
Quantico Training Centre

Lead Instructor: Deepa Vijayan

Digital Culture Workshop (September 2019)
Digital Culture Workshop in Singapore
16 Collyer Quay #20-00 049318 Singapore
Quantico Training Centre

Lead Instructor: Deepa Vijayan

Digital Culture Workshop Pre-Enrolment.

Introduction to Digital Culture Workshop

Instant Technical Help: If you encounter any technical issues with your form or your enrolment, please get in touch with us directly at +(65) 6573 7370 or send an email to hello@quantico.com.sg. For emails, we will typically respond with technical help in under 15 minutes.
Data Protection and Privacy: Quantico Communications LLP is fully committed to protecting your data and privacy rights, and acts in conformity with Singapore’s [+] Personal Data Protection Act (PDPA). Data collected here is used solely for the purposes of registration and/or to call/email or communicate with you about your workshops. For all PDPA and data-collection queries, please contact our Data Protection Officer at +(65) 6818 9808 or email skills@quantico.com.sg
Uniformed Services: If you are a part of a uniformed services organization you may be eligible to apply for an internal subsidy for your training workshop and course at Quantico. This subsidy is for all gazetted uniformed services (the armed forces, police force, civil defence, medical organisations, and uniformed youth groups) approved by the Republic of Singapore.

Our Clients.


A – F

AccorHotels Asia Pacific
AccorHotels Greater China
AccorHotels Hong Kong
ACE Insurance
Adam Khoo Learning Technologies Group
Agency for Integrated Care
AIESEC International
Alliance Era Pte Ltd
Art Science Museum (ASM)
Asia Pacific Maritime Trade Show
Asia Television Forum
AXA Insurance
BAG Networks
Baiduri Bank
Baron’s Strong Brew
Bayer CropScience
Bethesda Care and Counselling Centre
BlackBlue Media Group (BBMG)
Boys’ Town Singapore
Brother International
Bureau Pte Ltd
Canadian Chamber of Commerce
Canopy Design
Chan Brothers Travel
Charities Aid Foundation South East Asia
Civil Service College (CSC)
ClearPath Sdn Bhd
Confex MICE
Contact Centre Association of Singapore
DBS Bank
DBS Vickers
Delphys Singapore
Dow Chemical Company
DST Telecoms Brunei
Duke-NUS Graduate School of Medicine
Duo Studio
E-commerce Enablers
Employment and Employability Institute (e2i)
Esplanade Theatres By The Bay
ESSEC Business School
Evolve Mixed Martial Arts
Fairfield Methodist Alumni Association
Far East Management Pte Ltd
Far East Hospitality Pte Ltd
Fullerton Financial Holdings

G – N

Gems Advisors (Asia) Pte Ltd
George P. Johnson
Gold Roast White Coffee
Goodrich Global
Grand Mercure Singapore Roxy
Hai’s Pte Ltd
Havas Media Pte Ltd
ibis Singapore
Ikeda Spa
Infocomm Development Authority (IDA)
International Data Corporation (IDC)
Institute of Singapore Chartered Accountants (ISCA)
Institute of Technical Education (ITE)
Intercontinental Hotel Group (IHG)
International Enterprise (IE) Singapore
IP Academy Singapore (IPOS)
Iron Ore Week Singapore
Keppel Logistics
Kinzo Vietnam
Knowledge Management Solutions (KMS)
Kuo Chuan Presbyterian Primary School
Lantiq Asia Pacific Pte Ltd
Lazada South East Asia
Lazy Lizard Restaurant and Bars
Mahidol University (Thailand)
Make It Work
Marina Bay Sands
McCann World Group
Mendaki (Yasan Mendaki)
Ministry of Communications and Information (MCI)
Ministry of Defence (MINDEF)
Ministry of Education (MOE)
Ministry of Manpower (MOM)
Nanyang Technological University
National Council of Social Service (NCSS)
National Health Group Diagnostics (NHG)
National University of Singapore (NUS)
National University of Singapore Society (NUSS)
National Youth Council Singapore (NYC)
Navis Capital
Neo Garden Catering
Ngee Ann Polytechnic
Nippon Paint

O – Z

Offset SG
One World International School
People’s Association Singapore (PA)
Persatuan Permudi Islam Singapura
PSA Corporation Ltd
Reed Exhibitions
Regent Corp-Werkz
Republic Polytechnic
Ripe Australian Fruit Juices
River Safari
RMA Contracts Pte Ltd
Shenton Wealth Holdings
Singapore Exchange (SGX)
Singapore Furniture Industries Council (SFIC)
Singapore Institute of Management (SIM)
Singapore Kindness Movement
Singapore Polytechnic
Singapore Pools
Singapore Post (SingPost)
Singapore Science Centre
Singapore Swimming Club
Singapore Tourism Board
Singapore Zoo
Singtel Telecommunications Pte Ltd
Singtel Mobile Pte Ltd
Sofitel Philippine Plaza Manila
Sofitel So Singapore
Somfy Pte Ltd
ST Electronics
Standard Chartered Bank
Trend Micro Inc
TUM Asia
Upper Storey Pte Ltd
Vantage Point
Warees Investments Pte Ltd (MUIS)
Wesley Methodist Church
Wildlife Reserves Singapore
WineTime Singapore
Workforce Development Agency (WDA)
Zurich Insurance
100% Design Singapore
8i Holdings Ltd

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