Quantico (Singapore) Copywriting, Content Marketing and Web-Writing Workshops and Courses

Content Strategy for NGOs + CSR Workshops + Courses (Singapore).

CSR • copywriting • brand content • NGO storytelling • sustainable brands • fundraising • engagement • dialogue • textuality

An ISO 9001:2015 Certified Organisation

Nonprofits and social responsibility initiatives need meaningful, authentic content that communicates real value.


Cause-driven content creates unique meaning for always-on audiences. Content Strategy for NGOs and CSR addresses key challenges that organisations face on digital platforms, social media, and offline. From climate to community, nonprofits and social enterprises draw audiences, educate the public, and secure funds by highlighting the underlying values of a cause or movement. This workshop trains participants to develop content and strategies that express these values in meaningful and relevant ways, to push a cause further and build strong and enduring relationships with your communities.

Content Strategy for NGOs + CSR + Workshop Overview.

Nonprofits, social enterprises, and even businesses now face a new imperative: to communicate about their values and initiatives, with wider and more diverse audiences than ever before. From the fear of greenwashing to the rise of slacktivism, cause-driven content now enters into new and complex dimensions, in a social and digital space where misinformation and multiple voices abound.

This workshops addresses the urgent need for content creators to talk about causes and social responsibility in a more relevant and meaningful manner. We will analyse the main challenges facing nonprofits and businesses when creating content that communicates values, and how to identify platforms, develop strategies, and create content that stands out.

Cost + Subsidy:
S$550 nett.
Inclusive of all taxes
Subsidy Eligibility Criteria [+]

Timeline:
1-day workshop
9:30am – 4:30pm

Requirements:
No content knowledge is assumed. (Conducted in English)
Participants are free to bring their own computers or tablets.
Modules mix academic theory with role-based applications.

Delivery:
In-person teaching and delivery.
1:9 (instructor-student ratio)
Option to complete this workshop fully online

Materials:
All your learning materials and module notes are part of the workshop. Participants are encouraged to bring their own case studies and work queries so as to maximise individual attention.

Venue:
Content Strategy for NGOs + CSR Workshops are conducted at the Quantico Centre for Communication + Information Literacy (CCIL) at One Fullerton, or at Quantico’s training offices in Raffles Place and Asia Square (Singapore).

Content Strategy for NGOs + CSR Workshop Topics.

DIGITAL STRATEGY


Sustainable strategies that work within budgets


Evaluating platforms and credibility


Building communities around causes


Global reach: cross-platform strategies


Integrating digital frameworks with offline initiatives


AUDIENCES + CAUSES


Audience needs in cause-driven content


Differing personas and individual preferences


Donor fatigue vs long-term commitment


Echo chambers and slacktivism


Going outside the cause: finding new audiences


FORMATS + GENRES


Formats that matter for causes that matter


Intersecting genres: unexpected content types


Content creation with limited resources


Case studies and success stories


Long and short form content


CONTENT ELEMENTS


Balancing emotion and logic with language


Balancing depth and breadth with structure


Creating credible voices and stories


The greenwashing effect: building relevance into content


Visuals, video, and sound: immersive experiences


Areas of Practice and Application

This workshop supports content creators, communications professionals, designers, and copywriters in nonprofits, businesses, and social enterprises as they develop techniques and strategies to talk about their causes, corporate social responsibility, and public awareness initiatives across fundraising, CSR reporting, thought leadership, digital marketing, social media platforms, annual reports, media relations, events, employer branding, and public education campaigns.

Workshop Insights.

Content Strategy for NGOs and CSR is about striking a balance between value and interest. Participants learn and address multiple aspects of their work, including:

Being heard outside the echo chamber

How much can we talk about ourselves?

Getting internal buy-in from employees

Engagement vs real advocacy

Creating content within limitations

Discussing sensitive or controversial topics

Workshop Objectives.

Content Strategy for NGOs and CSR fulfils six key learning objectives. On completion you will be able to:

Become aware of the key issues, trends, and challenges affecting digital and offline communication in the nonprofit sector

Understand the key approaches to content creation and storytelling

Understand the opportunities and challenges presented by social and static platforms

Construct and use audience personas to create engaging content for existing and new audiences

Start or continue your own digital or content initiatives with more confidence and enthusiasm

Beyond Your Content Strategy for NGOs + CSR Workshop.

Support doesn’t stop when the workshop is over. You will continue to implement complex digital culture assets into your organisation through simple, systematic approaches that analyse your brand’s communication across digital properties and offline consumer touch-points. You will also keep up the process of performing a goal audit, managing digital assets, setting up internal structures and resources, and managing the process of digital transformation. Quantico’s community support is free and for life. Your post-workshop support keeps you connected to your instructors and keeps the momentum going. Keep in touch and keep coming back for more help and insights on creating a sound digital culture around your messages and community.

From .COMs to .GOVs
Training The Best + Brightest.

AccorHotels
MCI
MINDEF
3M
NUS
Singtel
Google
WDA
Mindshare
Zalora
Audi
Deloitte
MOE
DigitasLBi
OCBC
StarHub
MOM
IHG
NCSS
McCann World Group

View Our Full Client List [+]

Content Strategy for NGOs + CSR Workshop Schedule 2020.

Content Strategy for NGOs + CSR Workshops listed under this schedule are confirmed and will run as scheduled.

Wednesday

Content Strategy for NGOs + CSR Workshop (Feb 2020)
Content Strategy for NGOs + CSR Workshop in Singapore
One Fullerton #02-01 049213 Singapore
Centre for Communication and Information Literacy (CCIL)

Lead Instructors: Deepa Vijayan

Friday

Content Strategy for NGOs + CSR Workshop (May 2020)
Content Strategy for NGOs + CSR Workshop in Singapore
One Fullerton #02-01 049213 Singapore
Centre for Communication and Information Literacy (CCIL)

Lead Instructors: Deepa Vijayan

Attend Content Strategy for NGOs + CSR Workshop.

Enrol for Your Content Strategy for NGOS + CSR Workshop, or Contact Us at +(65) 6573 7370 or at +(65) 6832 5115.

To attend this entire workshop online, please email group[@]qc.sg


Instant Technical Help: If you encounter any technical issues with your form or your enrolment, please get in touch with us directly at +(65) 6573 7370 or send an email to group@qc.sg. For emails, we will typically respond with technical help in under 15 minutes.
Data Protection and Privacy: Quantico Communications LLP is fully committed to protecting your data and privacy rights, and acts in conformity with Singapore’s [+] Personal Data Protection Act (PDPA). Data collected here is used solely for the purposes of registration and/or to call/email or communicate with you about your workshops. For all PDPA and data-collection queries, please contact our Data Protection Officer at +(65) 6818 9808 or email skills@quantico.com.sg
Uniformed Services: If you are a part of a uniformed services organization you may be eligible to apply for an internal subsidy for your training workshop and course at Quantico. This subsidy is for all gazetted uniformed services (the armed forces, police force, civil defence, medical organisations, and uniformed youth groups) approved by the Republic of Singapore.