Storytelling for Change Managment & Leadership

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Curate, narrate, relate, create

We don’t need to be told that stories are compelling; after all, we’ve been experiencing their power since we were children. What we could all learn is how to use stories to curate, narrate, and relate significant events — and create connections with others.

Learning key storytelling principles will help you to ease teams through change, influence customers, and lead with authenticity.

Apply these ideas to B2B and B2C communication, because what really matters is connecting H2H, human-to-human, through stories that matter.

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Download the materials for this talk in PDF, together with your personal subsidy code when enrolling on to a CCIL course. You will receive your materials and ongoing learning resources and insights.

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Make it your own

Branded Storytelling

Narrate your brand to your builders, buyers, and stakeholders

Copywriting

Give your copywriting an active and authoritative presence

Digital & Content Marketing

Transform passive recipients of data into active participants of information

Technical & Editorial Writing

Extend your influence with thoughtful long-form content

Information Design

Re-imagine your data and content with clear, meaningful visuals

Risk Communication

Cut through crisis fatigue and uncertainty with lucid content