Introduction to Social Media Workshop (Singapore).
Learn how to transform social media campaigns into powerful differentiation engines that drive brand cohesion, community innovation, and cultural acceptance across channels and interests. This workshop focuses on the core skills necessary to inject the ‘social’ aspect into your communication. You will learn about how the process of social media content generation is powered by text and context towards specific groups of people who want to belong to realised communities.
From .COMs to .GOVs
Training The Best + Brightest.
Social Media Workshop Overview.
Remember The WELL™ (1985), Geocities™ (1994), and SixDegrees.com (1997)? Social media channels, and their effects, have been around long enough to methodically approach, and logically implement, thriving campaign strategies across cultures, countries, and consumer interests. In other words, great social media campaigns aren’t built on content, but context. It’s easy to forget that social media is powered by human-inspired activities — human-beings creating stories for other human-beings. That’s what’s known as context. How else do you influence the world’s largest population (i.e. Facebook, not China or India)?
Social Media Workshop Topics.
Note: Social media is an integral child of content marketing; it cannot usefully exist when separated from its parent framework. The topics listed here are taught as applications of social media within content marketing ecosystems and, where feasible, shall be integrated into the second-day curriculum of Introduction to Content Marketing [+].
Understanding Social Behaviours
Building Social Awareness
Identifying Human Desires
Identifying Social Tendencies
The Community Effect Part 1
Setting Up a Campaign (Offline)
The Virtual Marketplace
Launching Your Social Content
Calling Individuals First
Calling Groups Second
Choosing a Campaign Name
The Community Effect Part 2
Strategy + Diplomacy + Intelligence
Twitter: Business Cards
Twitter: The Google Injection
Facebook: Open Graph Interpretation + Integration
Integrating Search into Social
Cultural Content Campaigns
Likes Have Come. Now What?
YouTube: Second Search Engine
LinkedIn: Hidden Tribes
Video + Virality Correlations Part 1
Video + Virality Correlations Part 2
Parsing Authority Content
Raising The Past: Social Trends
Chat Bots: Micro Targeting Social Media
Beyond The Lights: Dark Social Media
Serial Killer: The Death of Websites?
Second Coming: Reinvented Society
Gaming Platforms: Every Organization Needs This
Micro + Macro Storytelling
Intra-Social Media Futures
Social Media Workshop Takeaways.
A core subject of content marketing, ‘Introduction to Social Media’ will train you to answer why and where your campaign is not working out quite as imagined, and how to take back control of content in the flurry of new technology (think Occulus Rift™). You will learn to write, manage, and align your content for consumer context, and become a problem solver for social challenges and desires. You will also learn how to marshal brand-speak coherently by including sensitivity to audience perspectives in your posts, tweets, chats, feeds, blogs, and updates.
On completion of this workshop, you will be able to:
Understand the total involvement of human input in social media
Drive engagement through social cohesion and argument
Develop your social content for online and offline media
Create rich social content with multiple contexts
Establish a community of thought leadership
Start your own social media campaign initiatives
Align content to social media and CDNs
Social Media Workshop Learning Objectives.
At the end of this workshop, you will be able provide end-reader context to your campaign’s stories, and drive strong social media campaigns that people actually care about. In other words, you will be able to motivate your users to: find time for your content; and find your content worth spending time over. You will also be able to select and apply suitable social media strategies to create the engagement you desire for yourself, or for your organisation. There are no conditions or pre-requisites for attending this workshop.