Quantico (Singapore) Copywriting, Content Marketing and Web-Writing Workshops and Courses

Social Media Workshops + Courses (Singapore).

social media • content marketing • channel trends • search engines • echo chambers • audiences + communities • emojis • discourses

An ISO 9001:2015 Certified Organisation

Note: Social Media Workshops run on Day 1 of the two-day Digital + Content Marketing workshop [+]. Participants have the flexibility to enrol onto Social Media as a standalone 1-day workshop, or as part of the Digital + Content Marketing bundle.

Social media as edited realities.


Learn how to transform social media campaigns into powerful differentiation engines that drive brand cohesion, community innovation, and cultural acceptance across channels and interests. This workshop focuses on the core skills necessary to inject the ‘social’ aspect into your communication. You will learn about how the process of social media content generation is powered by text and context towards specific groups of people who want to belong to realised communities. Quantico Communications LLP is an ISO 9001:2015 Certified Organisation. This workshop has undergone and been certified by international quality assurance testing and audit.

Social Media Workshop Overview.

Social media has its roots in content marketing and is conducted on the first day, as part of the Digital + Content Marketing [+] workshop. Remember The WELL™ (1985), Geocities™ (1994), and SixDegrees.com (1997)? Social media channels, and their effects, have been around long enough to methodically approach, and logically implement, thriving campaign strategies across cultures, countries, and consumer interests.

In other words, great social media campaigns aren’t built on content, but context. It’s easy to forget that social media is powered by human-inspired activities — human-beings creating stories for other human-beings. That’s what’s known as context. How else do you influence the world’s largest population (i.e. Facebook, not China or India)?

Cost + Subsidy:
S$550 nett.
Inclusive of all taxes
Subsidy Eligibility Criteria [+]

Timeline:
1-day workshop
9:30am – 4:30pm

Requirements:
No content knowledge is assumed. (Conducted in English)
Participants are free to bring their own computers or tablets.
Modules mix academic theory with role-based applications.

Delivery:
In-person teaching and delivery.
1:9 (instructor-student ratio)
Option to complete this workshop fully online

Materials:
All your learning materials and module notes are part of the workshop. Participants are encouraged to bring their own case studies and work queries so as to maximise individual attention.

Venue:
Social Media Workshops are conducted at the Quantico Centre for Communication + Information Literacy (CCIL) at One Fullerton, or at Quantico’s training offices in Raffles Place and Asia Square (Singapore).

Social Media Workshop Topics.

THE CONTENT CRISIS


Building marketplaces and palaces for social content


Serial killer: the death of websites?


Content marketing vs traditional marketing


Content marketing vs storytelling


Establishing thought leadership


Apps, blogs, and more


UNDERSTANDING PLATFORMS


Facebook: Open graph interpretation + integration


YouTube: A second search engine


LinkedIn: hidden tribes


Twitter: the Google injection


Outside the spotlight: new and niche social media


Beyond the lights: dark social media


THE AUDIENCE DIMENSION


Digital behaviours and trends


Content personas and segmentation


Writing for local and global communities


Calling individuals first


Calling groups second


Effective audience research strategies


DIGITAL STRATEGIES + STRUCTURES


The Content Lifecycle Approach


Content Asset Management strategies


Engaging on multiple Levels


Building influential content pillars


Solving business challenges through digital media


Identifying social tendencies


Areas of Application.

Social media creates human connections across digital geographies. This workshop supports content strategists, social marketing teams, and content designers as they build relevant and engaging social media experiences, content frameworks, and user profiles. The applications of this workshop are scalable across marketing and corporate communications, employer branding, campaign activation, and stakeholder/media relations.

Workshop Insights.

Social Media takes multiple approaches to communicating online, and integrates with offline content to create seamless user experiences. Workshop participants learn and address multiple aspects of their work, including:

Evaluating platforms and choosing the most effective ones

Content marketing vs digital marketing vs social media marketing

B2B, B2C, B2G, G2B, G2C, G2G: cut through the noise with Human-to-Human H2H content

Workshop Objectives.

Introduction to Social fulfils eight key learning objectives. On completion, you will be able to:

Understand the multifaceted digital and social media landscape

Grasp the importance of strong internal frameworks for sustained digital engagement

Evaluate and select the most effective resources and tools available

Construct audience personas and profiles for broad or targeted content initiatives

Start or continue your own digital or content marketing initiatives with confidence

Beyond Your Social Media Workshop.

Support doesn’t stop when the workshop is over. The tools and structures of social media continue to evolve, and with it our learnings and expertise which is passed on to you through questions, advanced seminars, and individual meet-ups with your instructors. All of this at no charge to you. Quantico’s community support is free and for life. Your post-workshop support keeps you connected to your instructors and keeps the momentum going. Keep in touch and keep coming back for more help and insights on developing sound social strategies.

From .COMs to .GOVs
Training The Best + Brightest.

AccorHotels
MCI
MINDEF
3M
NUS
Singtel
Google
WDA
Mindshare
Zalora
Audi
Deloitte
MOE
DigitasLBi
OCBC
StarHub
MOM
IHG
NCSS
McCann World Group

View Our Full Client List [+]

Social Media Workshop Schedule 2020.

Social Media Workshops listed under this schedule are confirmed and will run as scheduled.

Thursday

Social Media Workshop (January 2020)
Social Media Workshop in Singapore
One Fullerton #02-07 049213 Singapore
Centre for Communication + Information Literacy (CCIL)

Lead Instructors: Deepa Vijayan

Monday

Social Media Workshop (February 2020)
Social Media Workshop in Singapore
One Fullerton #02-07 049213 Singapore
Centre for Communication + Information Literacy (CCIL)

Lead Instructors: Deepa Vijayan

Monday

Social Media Workshop (March 2020)
Social Media Workshop in Singapore
One Fullerton #02-07 049213 Singapore
Centre for Communication + Information Literacy (CCIL)

Lead Instructors: Deepa Vijayan

Thursday

Social Media Workshop (April 2020)
Social Media Workshop in Singapore
One Fullerton #02-07 049213 Singapore
Centre for Communication + Information Literacy (CCIL)

Lead Instructors: Deepa Vijayan

Monday

Social Media Workshop (May 2020)
Social Media Workshop in Singapore
One Fullerton #02-07 049213 Singapore
Centre for Communication + Information Literacy (CCIL)

Lead Instructors: Arjun Khara + Deepa Vijayan

Monday

Social Media Workshop (June 2020)
Social Media Workshop in Singapore
One Fullerton #02-07 049213 Singapore
Centre for Communication + Information Literacy (CCIL)

Lead Instructors: Deepa Vijayan

Attend Social Media Workshop.

Enrol for Your Social Media Workshop, or Contact Us at +(65) 6573 7370 or at +(65) 6832 5115.

To attend this entire workshop online, please email group[@]qc.sg


Instant Technical Help: If you encounter any technical issues with your form or your enrolment, please get in touch with us directly at +(65) 6573 7370 or send an email to group@qc.sg. For emails, we will typically respond with technical help in under 15 minutes.
Data Protection and Privacy: Quantico Communications LLP is fully committed to protecting your data and privacy rights, and acts in conformity with Singapore’s [+] Personal Data Protection Act (PDPA). Data collected here is used solely for the purposes of registration and/or to call/email or communicate with you about your workshops. For all PDPA and data-collection queries, please contact our Data Protection Officer at +(65) 6818 9808 or email skills@quantico.com.sg
Uniformed Services: If you are a part of a uniformed services organization you may be eligible to apply for an internal subsidy for your training workshop and course at Quantico. This subsidy is for all gazetted uniformed services (the armed forces, police force, civil defence, medical organisations, and uniformed youth groups) approved by the Republic of Singapore.