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Quantico (Singapore) Copywriting, Content Marketing and Web-Writing Workshops and Courses

Introduction to Social Media Workshop (Singapore).

Learn how to transform social media campaigns into powerful differentiation engines that drive brand cohesion, community innovation, and cultural acceptance across channels and interests. This workshop focuses on the core skills necessary to inject the ‘social’ aspect into your communication. You will learn about how the process of social media content generation is powered by text and context towards specific groups of people who want to belong to realised communities.

Overview ⊕  |  Topics + Takeaways ⊕  |  Objectives ⊕  |  Schedule + Enrolment ⊕

From .COMs to .GOVs
Training The Best + Brightest.

McCann World Group

View Full List [+]


Social Media Workshop Overview.

Remember The WELL™ (1985), Geocities™ (1994), and (1997)? Social media channels, and their effects, have been around long enough to methodically approach, and logically implement, thriving campaign strategies across cultures, countries, and consumer interests. In other words, great social media campaigns aren’t built on content, but context. It’s easy to forget that social media is powered by human-inspired activities — human-beings creating stories for other human-beings. That’s what’s known as context. How else do you influence the world’s largest population (i.e. Facebook, not China or India)?

Cost + Subsidy:
S$550 nett.
Inclusive of all taxes
PIC Eligibility Criteria [+]

1-day workshop
9:30am – 4:30pm

No content knowledge is assumed. (Conducted in English)
Participants are free to bring their own computers or tablets.
Modules mix academic theory with role-based applications. Participants with some knowledge of content marketing will find this social media workshop useful, but such familiarity is not essential to the learning outcomes of this workshop.

In-person teaching and delivery.
Tutorial-based modules.
1:6 (instructor-student ratio).

All your learning materials and module notes are part of the workshop. Participants are encouraged to bring their own case studies and work queries so as to maximise individual attention.

Social Media Workshops are conducted at one of Quantico’s training facilities at Raffles Place, Shenton Way, United Square, or Asia Square (Singapore).


Social Media Workshop Topics.

Note: Social media is an integral child of content marketing; it cannot usefully exist when separated from its parent framework. The topics listed here are taught as applications of social media within content marketing ecosystems and, where feasible, shall be integrated into the second-day curriculum of Introduction to Content Marketing [+].

Understanding Social Behaviours
Building Social Awareness
Identifying Human Desires
Identifying Social Tendencies
The Community Effect Part 1
Setting Up a Campaign (Offline)
The Virtual Marketplace
Launching Your Social Content
Calling Individuals First
Calling Groups Second
Choosing a Campaign Name
The Community Effect Part 2
Strategy + Diplomacy + Intelligence
Twitter: Business Cards
Twitter: The Google Injection
Facebook: Open Graph Interpretation + Integration

Integrating Search into Social
Cultural Content Campaigns
Likes Have Come. Now What?
YouTube: Second Search Engine
LinkedIn: Hidden Tribes
Video + Virality Correlations Part 1
Video + Virality Correlations Part 2
Parsing Authority Content
Raising The Past: Social Trends
Chat Bots: Micro Targeting Social Media
Beyond The Lights: Dark Social Media
Serial Killer: The Death of Websites?
Second Coming: Reinvented Society
Gaming Platforms: Every Organization Needs This
Micro + Macro Storytelling
Intra-Social Media Futures

Social Media Workshop Takeaways.

A core subject of content marketing, ‘Introduction to Social Media’ will train you to answer why and where your campaign is not working out quite as imagined, and how to take back control of content in the flurry of new technology (think Occulus Rift™). You will learn to write, manage, and align your content for consumer context, and become a problem solver for social challenges and desires. You will also learn how to marshal brand-speak coherently by including sensitivity to audience perspectives in your posts, tweets, chats, feeds, blogs, and updates.

On completion of this workshop, you will be able to:
Understand the total involvement of human input in social media
Drive engagement through social cohesion and argument
Develop your social content for online and offline media
Create rich social content with multiple contexts
Establish a community of thought leadership
Start your own social media campaign initiatives
Align content to social media and CDNs


Social Media Workshop Learning Objectives.

At the end of this workshop, you will be able provide end-reader context to your campaign’s stories, and drive strong social media campaigns that people actually care about. In other words, you will be able to motivate your users to: find time for your content; and find your content worth spending time over. You will also be able to select and apply suitable social media strategies to create the engagement you desire for yourself, or for your organisation. There are no conditions or pre-requisites for attending this workshop.


Social Media Workshop Schedule 2018–2019.

Social Media Courses listed under this schedule are confirmed and will run as scheduled.

Social Media Workshop (Oct 2018)
Social Media Workshop in Singapore
16 Collyer Quay #20-00 049318 Singapore
Quantico Training Centre

Lead Instructor: Deepa Vijayan

Social Media Workshop (Nov 2018)
Social Media Workshop in Singapore
16 Collyer Quay #20-00 049318 Singapore
Quantico Training Centre

Lead Instructor: Deepa Vijayan

Social Media Workshop (Dec 2018)
Social Media Workshop in Singapore
16 Collyer Quay #20-00 049318 Singapore
Quantico Training Centre

Lead Instructor: Deepa Vijayan

Social Media Workshop (Jan 2019)
Social Media Workshop in Singapore
16 Collyer Quay #20-00 049318 Singapore
Quantico Training Centre

Lead Instructor: Deepa Vijayan

Social Media Workshop (Feb 2019)
Social Media Workshop in Singapore
16 Collyer Quay #20-00 049318 Singapore
Quantico Training Centre

Lead Instructor: Deepa Vijayan

Social Media Workshop (Mar 2019)
Social Media Workshop in Singapore
16 Collyer Quay #20-00 049318 Singapore
Quantico Training Centre

Lead Instructor: Deepa Vijayan

Social Media Course Enrolment.



Book and reserve your place at your workshop.

Use this option to:
• reserve a place at your workshop now and make payment at a later date.
• pay via bank transfer; cheque; credit card (at a later date); GIRO; government portal.
• receive your workshop and invoice details within a few hours.

Introduction to Social Media

Instant Technical Help: If you encounter any technical issues with your form or your enrolment, please get in touch with us directly at +(65) 6573 7370 or send an email to For emails, we will typically respond with technical help in under 15 minutes.
Data Protection and Privacy: Quantico Communications LLP is fully committed to protecting your data and privacy rights, and acts in conformity with Singapore’s [+] Personal Data Protection Act (PDPA). Data collected here is used solely for the purposes of registration and/or to call/email or communicate with you about your workshops. For all PDPA and data-collection queries, please contact our Data Protection Officer at +(65) 6818 9808 or email
Uniformed Services: If you are a part of a uniformed services organization you may be eligible to apply for an internal subsidy for your training workshop and course at Quantico. This subsidy is for all gazetted uniformed services (the armed forces, police force, civil defence, medical organisations, and uniformed youth groups) approved by the Republic of Singapore.

Immediate Enrolment.

Enrol immediately if paying with debit / credit / charge card.

Use this option to:
• pay via debit, credit, or charge card now.
• confirm your place at your workshop immediately.
• receive your workshop confirmation and receipt straightaway.

Total Amount: $550.00

Your data security is important. After submitting, please allow up to 60 seconds for your details to be securely processed. Please refer to our Policies and Terms and Conditions [+] (opens in new tab) for complete details on PDPA (Singapore) and GDPR (Europe and the UK) requirements. Need assistance? Quantico is fully PCI Compliant [+]. Please give us a call at +(65) 6573 7370 if you prefer to pay over the phone, or in person.

Our Clients.


A – F

AccorHotels Asia Pacific
AccorHotels Greater China
AccorHotels Hong Kong
ACE Insurance
Adam Khoo Learning Technologies Group
Agency for Integrated Care
AIESEC International
Alliance Era Pte Ltd
Art Science Museum (ASM)
Asia Pacific Maritime Trade Show
Asia Television Forum
AXA Insurance
BAG Networks
Baiduri Bank
Baron’s Strong Brew
Bayer CropScience
Bethesda Care and Counselling Centre
BlackBlue Media Group (BBMG)
Boys’ Town Singapore
Brother International
Bureau Pte Ltd
Canadian Chamber of Commerce
Canopy Design
Chan Brothers Travel
Charities Aid Foundation South East Asia
Civil Service College (CSC)
ClearPath Sdn Bhd
Confex MICE
Contact Centre Association of Singapore
DBS Bank
DBS Vickers
Delphys Singapore
Dow Chemical Company
DST Telecoms Brunei
Duke-NUS Graduate School of Medicine
Duo Studio
E-commerce Enablers
Employment and Employability Institute (e2i)
Esplanade Theatres By The Bay
ESSEC Business School
Evolve Mixed Martial Arts
Fairfield Methodist Alumni Association
Far East Management Pte Ltd
Far East Hospitality Pte Ltd
Fullerton Financial Holdings

G – N

Gems Advisors (Asia) Pte Ltd
George P. Johnson
Gold Roast White Coffee
Goodrich Global
Grand Mercure Singapore Roxy
Hai’s Pte Ltd
Havas Media Pte Ltd
ibis Singapore
Ikeda Spa
Infocomm Development Authority (IDA)
International Data Corporation (IDC)
Institute of Singapore Chartered Accountants (ISCA)
Institute of Technical Education (ITE)
Intercontinental Hotel Group (IHG)
International Enterprise (IE) Singapore
IP Academy Singapore (IPOS)
Iron Ore Week Singapore
Keppel Logistics
Kinzo Vietnam
Knowledge Management Solutions (KMS)
Kuo Chuan Presbyterian Primary School
Lantiq Asia Pacific Pte Ltd
Lazada South East Asia
Lazy Lizard Restaurant and Bars
Mahidol University (Thailand)
Make It Work
Marina Bay Sands
McCann World Group
Mendaki (Yasan Mendaki)
Ministry of Communications and Information (MCI)
Ministry of Defence (MINDEF)
Ministry of Education (MOE)
Ministry of Manpower (MOM)
Nanyang Technological University
National Council of Social Service (NCSS)
National Health Group Diagnostics (NHG)
National University of Singapore (NUS)
National University of Singapore Society (NUSS)
National Youth Council Singapore (NYC)
Navis Capital
Neo Garden Catering
Ngee Ann Polytechnic
Nippon Paint

O – Z

Offset SG
One World International School
People’s Association Singapore (PA)
Persatuan Permudi Islam Singapura
PSA Corporation Ltd
Reed Exhibitions
Regent Corp-Werkz
Republic Polytechnic
Ripe Australian Fruit Juices
River Safari
RMA Contracts Pte Ltd
Shenton Wealth Holdings
Singapore Exchange (SGX)
Singapore Furniture Industries Council (SFIC)
Singapore Institute of Management (SIM)
Singapore Kindness Movement
Singapore Polytechnic
Singapore Pools
Singapore Post (SingPost)
Singapore Science Centre
Singapore Swimming Club
Singapore Tourism Board
Singapore Zoo
Singtel Telecommunications Pte Ltd
Singtel Mobile Pte Ltd
Sofitel Philippine Plaza Manila
Sofitel So Singapore
Somfy Pte Ltd
ST Electronics
Standard Chartered Bank
Trend Micro Inc
TUM Asia
Upper Storey Pte Ltd
Vantage Point
Warees Investments Pte Ltd (MUIS)
Wesley Methodist Church
Wildlife Reserves Singapore
WineTime Singapore
Workforce Development Agency (WDA)
Zurich Insurance
100% Design Singapore
8i Holdings Ltd

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