Introduction to Social Media (ISM-01)

Social Media Course

Course overview

The applications of this course are scalable across marketing and corporate communications, employer branding, campaign activation, and stakeholder relations. You will learn how to use texts and contexts to create a sense of belonging in realised communities. Remember The WELL (1985), Geocities (1994), and SixDegrees.com (1997)? Social media has since come of age, and studies in the field regularly point to the supremacy of context over content. This is because social media is powered by human-inspired activities — human beings creating stories for other human beings. That is how to influence the world’s largest population (i.e. Facebook, and not China or India).

Note: Introduction to Social Media (ISM-01) can be taken as a standalone 1-day course, or as day 1 of the 2-day Introduction to Digital and Content Marketing (IDC-02) course.

Fee and subsidy
S$550.00
S$330.17 after ASEAN subsidy
Duration
1 day
9:30am – 4:30pm
Delivery
Live-streamed interactive
Maximum 8 participants
Requirements
Conducted in English
The subsidised fee of SS$330.17 applies to residents of any of the 10 ASEAN member states and enrolling within the subsidy period between 1 March 2020 and 31 March 2021. Am I eligible for ASEAN subsidy?

You are eligible for ASEAN subsidy if you are:
1. Legally resident in any of the 10 ASEAN member states, and
2. Enrolling within the ASEAN subsidy period, between 1 March 2020 and 31 March 2021, regardless of the course’s dates.

Legally resident in any of the 10 ASEAN member states:
The subsidised fee will apply to you if you currently hold citizenship, permanent residence or settled status from:
› Brunei
› Cambodia
› Indonesia
› Lao PDR
› Malaysia
› Myanmar
› The Philippines
› Singapore
› Thailand
› Viet Nam

Enrolling within the ASEAN subsidy period:
The ASEAN subsidy period applies to the date of enrolment, and not to the course session itself, which can be outside this period. ASEAN subsidy is applied immediately at the point of enrolment.

Example 1: ASEAN subsidy will apply
Participant enrols on 23 February 2021 for a course that is starting on 10 June 2021. The date of enrolment falls between 1 March 2020 and 31 March 2021. ASEAN subsidy will apply.

Example 2: ASEAN subsidy will not apply
Participant enrols on 23 April 2021 for a course that is starting on 10 June 2021. The date of enrolment falls outside of 1 March 2020 and 31 March 2021. ASEAN subsidy will not apply.

Course topics

1. The content crisis

  • Building marketplaces for content
  • Serial killer: the death of websites?
  • Content vs traditional marketing
  • Content marketing vs storytelling
  • Establishing thought leadership
  • Apps, blogs, sites, and stages
  • 2. Understanding platforms

  • Open graph interpretation & integration
  • YouTube: A second search engine
  • LinkedIn: hidden tribes
  • Twitter: the Google injection
  • New and niche social media
  • Going beyond: dark social media
  • 3. Audience dimensions

  • Digital behaviours and trends
  • Content personas and segmentation
  • Writing for communities
  • Calling individuals first
  • Calling groups second
  • Effective audience research
  • 4. Digital structures & strategies

  • The Content Lifecycle Approach
  • Content Asset Management strategies
  • Engaging on multiple Levels
  • Building influential content pillars
  • Solving digital business challenges
  • Identifying social tendencies
  • 6. Beyond your course

    Learning continues long after a course ends, with lifelong access to all of your instructors, through CCIL Qrowd™ [+]. Regular post-course meet-ups, one-on-one refreshers, and free advanced courses means maximum exposure to every facet of social media strategy.

    Course objectives

    I will understand:

  • the multifaceted character of digital and social media landscapes
  • the function of community frameworks for sustained digital engagement
  • I will be able to:

  • evaluate different social platforms and choose the most effective ones
  • construct audience personas and profiles for targeted content initiatives
  • This course does not:

  • cover web design and coding: please see WordPress Course [+]
  • cover copywriting for social media: please see Copywriting Course [+]
  • Course applications

    Learn how to transform social media campaigns into powerful differentiation engines that drive brand cohesion, community innovation, and cultural acceptance.

    This course supports content strategists, social marketing teams, and content designers in building relevant and engaging frameworks and experiences for their users.

    Course convenor

    Deepa Vijayan is a trainer and senior communications advisor for government, finance, education, STEM, hospitality, and nonprofit sectors in Singapore and Southeast Asia. Deepa’s major practice areas are copywriting, content marketing, digital culture, and branded & corporate storytelling. Her focus is on the intersections between communication and digital culture, healthcare, religion, and the arts. More on your convenor [+]

    Course schedule

    Tuesday

    Social Media Course (Dec 2020)
    Social Media Course in Singapore
    159 Taman Permata, 575282 Singapore
    Centre for Communication & Information Literacy (CCIL) — conducted online

    Lead Instructors: Deepa Vijayan [+]

    Tuesday

    Social Media Course (Jan 2021)
    Social Media Course in Singapore
    159 Taman Permata, 575282 Singapore
    Centre for Communication & Information Literacy (CCIL) — conducted online

    Lead Instructors: Deepa Vijayan [+]

    Tuesday

    Social Media Course (Feb 2021)
    Social Media Course in Singapore
    159 Taman Permata, 575282 Singapore
    Centre for Communication & Information Literacy (CCIL) — conducted online

    Lead Instructors: Deepa Vijayan [+]

    Tuesday

    Social Media Course (Mar 2021)
    Social Media Course in Singapore
    159 Taman Permata, 575282 Singapore
    Centre for Communication & Information Literacy (CCIL) — conducted online

    Lead Instructors: Deepa Vijayan [+]

    Set my own dates

    For a group of 3 or more

    A group of 3 or more participants have the added flexibility of setting their own course dates. Select ‘Set my own dates’ from the ‘Preferred date’ dropdown, in the course enrolment form. Enter up to 3 different dates of your choice; we will then confirm one with you.

    Course enrolment

    Terms and conditions

    Please read and understand the terms and conditions [+] before proceeding with this service or contact us for further clarification.

    Instant assistance

    Call us at +(65) 6573 7370 or email group@qc.sg. We will typically respond to emails within 20 minutes during business hours and in 1 day over holidays and closures. View business hours

    Monday – Saturday:
    8:00am – 8:00pm

    Sunday:
    9:00am – 3:00pm

    Holidays and closures:
    › New Year’s Day
    › Lunar New Year
    › Good Friday
    › Labour Day
    › Vesak Day
    › Hari Raya Puasa
    › Polling Day
    › Hari Raya Haji
    › National Day
    › Deepavali
    › Christmas Day
    › New Year’s Eve