introduction to copywriting

Learn how to become a professional copywriter and rich content creator; deliver outstanding brand value to organisations and customers; ace the science and art of converting passive recipients of content into active participants of powerful dialogs.

2-Day Workshop
9:30am – 5:00pm
S$980 nett incl

Introduction to Copywriting Workshop
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Instant Technical Help
If you encounter any technical issues with your enrolment, please get in touch with us directly at +(65) 6573 7370 or send an email to [email protected] For emails, we will typically respond with technical help in under 15 minutes.

Data Protection and Privacy
Quantico Communications LLP is fully committed to protecting your data and privacy rights, and acts in conformity with Singapore’s [+] Personal Data Protection Act (PDPA). Data collected here is used solely for the purposes of registration and/or to call/email or communicate with you about your workshops. For all PDPA and data-collection queries, please contact our Data Protection Officer at +(65) 6818 9808 or email [email protected]

Uniformed Services
If you are a part of a uniformed services organization you may be eligible to apply for an internal subsidy for your training workshop and course at Quantico. This subsidy is for all gazetted uniformed services (the armed forces, police force, civil defence, medical organizations, and uniformed youth groups) approved by the Republic of Singapore.

Workshop Overview

Copywriting is a multidimensional field of study that creates powerful influencers within the minds of consumers, and action-oriented conditions into the DNA of brands. A professional copywriter is trained to capture, keep, and leverage the attention of audiences towards a purchasing objective. Professional copywriters are skilled at selling products and services, but also ideas, people, beliefs, brands, emotions, leadership, and ideologies.

Your Copywriting Workshop

Why do organisations like 3M, Google, AccorHotels, Ministry of Education (MOE), MINDEF, Delphys, OCBC, McCann World Group, Lifelong Learning Institute (e2i), BusinessChina, Ministry of Communications and Information (MCI), Starhub, and the Workforce Development Agency (WDA) trust Quantico’s workshops to develop their leaders? Our research into communications made us a leader in the field. Today it’s keeping us ahead of it. When you come for a workshop at Quantico, you are entering a world of human stories, of lifelong learning, and a community of content experts committed to broadening and deepening the skills and capabilities of communications professionals.

Regional Recognition

‘Introduction to Copywriting’ is Quantico’s most popular workshop, and has been attended by representatives across Asia-Pacific including government, telcos, banks, tech companies, hotel groups, universities, enterprises, media, and non-profits in Singapore, Malaysia, Indonesia, Thailand, India, and China. Click on one of the links (opens a new tab) below to read more.

(Brunei Times) Copywriting A Company’s Success
(Brunei Times) Copywriting Communication Strategies
(Asia One) Quantico Helps Businesses Thrive With Content
(Brunei Times) Here’s How To Sell An Ideology
(Brunei Times) Quantico Copywriting Skills Launch

Workshop Takeaways

‘Introduction to Copywriting’ gives you intensive coaching to becoming a professional-grade copywriter, with the skills, education, and verifiable training necessary to meet the standards and expectations of the communications industry. You will learn what copywriting is from an academic and application-driven perspectives, and become adept at recognising and using the principles of copywriting to influence sales and points of view.

Workshop Abilities

At the end of this workshop, you will be able to understand and use the copywriting process on a professional level, and deliver content innovation that builds strong, lasting commercial value for businesses and individuals. There are no conditions or pre-requisites for attending this course. You can enrol directly for ‘Introduction to Copywriting’ as a single standalone workshop, or you can combine this workshop with any other workshop across disciplines to create your own hybrid combination (e.g. ‘Introduction to Copywriting’ with ‘Introduction to Content Marketing’).

Workshop Customisation

Each of our workshops can be re-designed to meet the particular objectives of your organisation. Organisations intending to customise this workshop for their own private use, are able to pick from the workshop curriculum and topics, and adapt these to their own requirements. Quantico’s instructors work with organisation training heads and department leads to create a custom version of the workshop for your employee and team needs. For further information and queries, please contact us at +(65) 6573 7370 or email us at [email protected]

Training The Best + Brightest

A – F

AccorHotels Asia Pacific
ACE Insurance
Agency for Integrated Care
AIESEC International
Alliance Era Pte Ltd
Art Science Museum (ASM)
Asia Pacific Maritime Trade Show
Asia Television Forum
AXA Insurance
BAG Networks
Baiduri Bank
Baron’s Strong Brew
Bayer CropScience
Boys’ Town Singapore
Canadian Chamber of Commerce
Canopy Design
Chan Brothers Travel
Charities Aid Foundation South East Asia
Civil Service College (CSC)
ClearPath Sdn Bhd
Confex MICE
DBS Bank
DBS Vickers
Delphys Singapore
Dow Chemical Company
DST Telecoms Brunei
Duke-NUS Graduate School of Medicine
Employment and Employability Institute (e2i)
Esplanade Theatres By The Bay
Fairfield Methodist Alumni Association
Fullerton Financial Holdings

G – N

George P. Johnson
Gold Roast White Coffee
Goodrich Global
Grand Mercure Singapore Roxy
ibis Singapore
Infocomm Development Authority (IDA)
International Data Corporation (IDC)
Institute of Technical Education (ITE)
Intercontinental Hotel Group (IHG)
International Enterprise (IE) Singapore
IP Academy Singapore (IPOS)
Iron Ore Week Singapore
Knowledge Management Solutions (KMS)
Kuo Chuan Presbyterian Primary School
Lazada South East Asia
Lazy Lizard Restaurant and Bars
Marina Bay Sands
McCann World Group
Ministry of Communications and Information (MCI)
Ministry of Education (MOE)
Ministry of Manpower (MOM)
Nanyang Technological University
National University of Singapore (NUS)
National Youth Council Singapore (NYC)
Navis Capital
Nippon Paint
Ngee Ann Polytechnic

O – Z

One World International School
People’s Association Singapore (PA)
Reed Exhibitions
Regent Corp-Werkz
Republic Polytechnic
Ripe Australian Fruit Juices
River Safari
Shenton Wealth Holdings
Singapore Exchange (SGX)
Singapore Furniture Industries Council (SFIC)
Singapore Institute of Management (SIM)
Singapore Kindness Movement
Singapore Polytechnic
Singapore Post (SingPost)
Singapore Science Centre
Singapore Tourism Board
Singapore Zoo
Sofitel So Singapore
ST Electronics
Standard Chartered Bank
Vantage Point
Warees Investments Pte Ltd (MUIS)
Wesley Methodist Church
Wildlife Reserves Singapore
Workforce Development Agency (WDA)
Zurich Insurance
100% Design Singapore

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