Packaging is a competition in visual aesthetics. We see the package long before we acknowledge its contents. If the packaging is enticing we take it to the next step and that is to find out what’s inside, by reading what’s outside. That’s when packaging copy shines.
Search Engine Optimization (SEO) is the best thing any web site can do for itself, assuming it wants to be found quickly by search engines and be awarded a high rank. Copywriting is at the heart of successful, and sustainable S.E.O. Web and digital content copywriters are a special breed of people who know the perfect blend of great copy that communicates to both customers and search engines.
A tweet, a status update, a post, a lens – it’s all good; except when it’s not. The prevalence of social media is undeniable and every entity imaginable, from governments and academic institutions, to corporations and individuals, is on these platforms, furiously creating content on an unimaginable scale.
Speeches have been around since human beings discovered they had vocal chords. While delivery and presentation count for a large part of a speech’s effectiveness, it’s the words that land a standing ovation or a suppressed inner grunt of disapproval.
Taglines are short descriptors that capture the essence of an organization’s uniqueness, nature, and quality of products and services. Just as keywords are critical for ranking high in search engine results, taglines are essential for ranking high in the memory of consumers.
We love our technology, our gadgets, our software, and our hardware. They do amazing things for us, and they make us feel amazing. We appreciate these gadgets even more when the output is fantastic and the learning curve is gentle.
Tenders and proposals require competitive writing. In Singapore tenders are de rigueur when conducting business with the government and quasi-government organizations, as are proposals when conducting business with potential clients. Tendering and pitching for contracts is a strategy in which the winner:
1• is noticed as the best in that particular field
2• is acknowledged as a provider of value
We can’t get away from marketing. It’s an in-built function in human beings to express something about themselves. Organizations are the same, and telemarketing is a subset of marketing efforts.
Website and digital content is different from print content and has to be treated accordingly. This is the first truth to embrace when creating effective web content and solid digital media platforms.
White papers are written on a number of topics, the aim being to be the definitive source of findings and information on that particular topic.