Quantico was the Content Marketing Agency of the Year Finalist in 2015. Why? Because it’s a channel-rich world. Within every channel is a customer ready to interact with the content that your organisation distributes. Somewhere there is a customer who is interested in what you’re saying and what you’re offering. Content marketing is a very powerful communications tool that helps you find and attract these particular customers. Content marketing gives us the power to drive thought leadership and storytelling, and target precise relationships with our audiences: these are the tools for brand and community drivers. In other words, let’s move up from market share, to mind share, and finally to community-share, with simple and powerful content marketing strategies.
‘Introduction to Content Marketing’ teaches you how audiences approach, distribute, and consume content, and the strategies to shape the core and purpose of communication through content marketing initiatives. In doing so, you will have the ability to better command and control your online and offline content from marketing, brand, management, and community perspectives.
At the end of this workshop you will be able to use content marketing to create and distribute valuable content that creates organic, long-lasting connections with your audiences. You will also be able to target and pinpoint the most appropriate audiences with content strategies to meet specific objectives, while considering the social implications of content and copy across markets in Singapore, South East Asia, and beyond. There are no conditions or pre-requisites for attending this course. You can enrol directly for ‘Introduction to Content Marketing’ as a single standalone workshop, or you can combine this workshop in a pro bundle together with ‘Introduction to Search Marketing’ at a reduced bundle price. You can also combine this workshop with any other workshop offered to create your own hybrid combination (e.g. ‘Introduction to Content Marketing’ with ‘Introduction to WordPress’).
We understand that organisations and institutions have unique requirements and particular goals to accomplish. Each of our workshops can be re-designed to meet the particular objectives of your organisation. ‘Introduction to Content Marketing’ follows a standard curriculum for public workshops. Organisations intending to customise this workshop for their own private use, are able to pick from the workshop curriculum and topics, and adapt these to their own requirements. Quantico’s instructors work with organisational training heads and department leads to create a custom version of the workshop for your employee and team needs. Customisation includes replacing public examples with your own internal case studies, and using these within the workshop framework. Customisation also extends to the number of days required (e.g. 1-day or 2-day workshop) and is commensurate with the number of topics covered and breadth of material requested for the customised workshop. For further information and queries, please contact us at +(65) 6573 7370 or email us at [email protected]