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Quantico (Singapore) Copywriting, Content Marketing and Web-Writing Workshops and Courses
On this page you'll find information on Quantico's community copywriting classes in Singapore and Qrowd meetups.

Community Copywriting Classes (Singapore) 2016.

Quantico’s community copywriting classes teach participants all about the creation and impact of copywriting on human behaviour. Each short session focuses on one key topic of copywriting, and trains participants in copywriting skills that are immediately relevant and easily applicable at work. Quantico’s copywriting classes are free to attend (registration is required) and are hosted in interesting venues across Singapore, including bookstores, parks and cafés.

600

members

11+

years

ideas

Copywriting Brands


What makes a brand? Colours, shapes, personalities, taglines, and packaging are characteristics that help define a brand. Ultimately, a brand is a mental construct, created in the minds of the product’s consumers, not the product’s builders.

Brands are crafted in cafés, bus stops, malls, parks, and public galleries, not in offices and agencies. That’s where each of the characteristics are put together.

This copywriting class takes a hard look into the psyche of our consumer-driven cultures. Let’s question and explore the intrinsic relationships between client product creation and audience brand ownership.


Copywriting Brands (Copywriting Class)
16 Collyer Quay #20-00 Singapore 049318
Singapore
(Quantico Training Centre)

Free to attend (registration required)

Fully Subscribed | Get Notified on FB | Get Notified on G+

Copywriting Brands

Understanding the human-product psyche

10

pax

1

hour

1÷0

ideas

Design Thinking


What’s the difference between design and art? When a company like Apple makes a product, is it driven by form or function? Or both? Design thinking is a critical communication skill that demands intuition as much as mathematics, ratios, physical theories and context.

Design thinking is the practice and application of logic and structure which appeals to the human mind as much as it does the human sensibilities. When you design — posters, speeches, campaigns, cars, and brands — you are working on the cusp of science and art.

This copywriting class examines the principles of design and its evolution from early civilisations to modern-day structures. We will learn how to cultivate a mind for design thinking and apply this to the processes of copywriting and content creation.


Design Thinking (Copywriting Class)
16 Collyer Quay #20-00 Singapore 049318
Singapore
(Quantico Training Centre)

Free to attend (registration required)

Fully Subscribed | Get Notified on FB | Get Notified on G+

Design Thinking

Form follows function: building logic into aesthetics

10

pax

1

hour

1÷0

ideas

Semantics


When you misspell your name in a word processor you get red squiggly lines, but in Google your name is automagically corrected. Isn’t that something? How does Google know this? What does linear algebra and set theory have to do with copywriting and content marketing?

Semantics is the study of words and their meaning, and how humans derive these meanings from association, context, and social influences. To know semantics is to know a great deal about human language patterns, and about how machine learning happens.

This copywriting class focuses on the power of semantics and its impact on companies like Google, Amazon, Netflix, and Facebook. We will learn about the revolution that’s currently underway, and how these companies are integrating semantics at a fundamental level of computing.


Semantics (Copywriting Class)
16 Collyer Quay #20-00 Singapore 049318
Singapore
(Quantico Training Centre)

Free to attend (registration required)

Opening Soon | Get Notified on FB | Get Notified on G+

Semantics

Learning the meaning of meaning

10

pax

1.5

hour

1÷0

ideas

Taglines


Taglines, the good ones, have an unstoppable way of nestling deep within our sub-conscious minds where we automagically commit them to memory. Recall a tagline and you recall an entire product offering, packaged beautifully within the wrappers of a brand.

Writing compelling taglines is about building a personality out of images, associations, verbs, and rhythms, then carving out a nice little house in the minds of consumers for the tagline to live in. In other words, taglines are as much about brands as they are about the human brain.

This copywriting class dives into the process of creating a tagline, then extends that process to related areas, including email subject lines, newsletter headings, and public speaking. We will learn how companies like Nike, McDonalds, and Subway use their taglines to influence the world, one pixel at a time.


Taglines (Copywriting Class)
16 Collyer Quay #20-00 Singapore 049318
Singapore
(Quantico Training Centre)

Free to attend (registration required)

Opening Soon | Get Notified on FB | Get Notified on G+

Taglines

Here’s how to make headlines

10

pax

1

hour

1÷0

ideas

We’re fortunate to work with the best and brightest…

A – F

AccorHotels Asia Pacific
AccorHotels Greater China
AccorHotels Hong Kong
ACE Insurance
Adam Khoo Learning Technologies Group
Agency for Integrated Care
AIA
AIESEC International
Alliance Era Pte Ltd
Art Science Museum (ASM)
Asia Pacific Maritime Trade Show
Asia Television Forum
Audi
AXA Insurance
BAG Networks
Baiduri Bank
Baron’s Strong Brew
BASF
Bayer CropScience
Bethesda Care and Counselling Centre
BlackBlue Media Group (BBMG)
Boys’ Town Singapore
Bureau Pte Ltd
BusinessChina
Canadian Chamber of Commerce
Canopy Design
Chan Brothers Travel
Charities Aid Foundation South East Asia
CHIJMES
Civil Service College (CSC)
ClearPath Sdn Bhd
Confex MICE
Contact Centre Association of Singapore
DBS Bank
DBS Vickers
Deloitte
Delphys Singapore
DigitasLBi
Dow Chemical Company
DST Telecoms Brunei
Duke-NUS Graduate School of Medicine
Duo Studio
Employment and Employability Institute (e2i)
Esplanade Theatres By The Bay
Evolve Mixed Martial Arts
Fairfield Methodist Alumni Association
Far East Management Pte Ltd
Far East Hospitality Pte Ltd
Fullerton Financial Holdings

G – N

Gems Advisors (Asia) Pte Ltd
George P. Johnson
Gold Roast White Coffee
Goodrich Global
Google
Grand Mercure Singapore Roxy
Hai’s Pte Ltd
Havas Media Pte Ltd
Hitachi
ibis Singapore
Ikeda Spa
Infocomm Development Authority (IDA)
INSEAD
International Data Corporation (IDC)
Institute of Singapore Chartered Accountants (ISCA)
Institute of Technical Education (ITE)
Intercontinental Hotel Group (IHG)
International Enterprise (IE) Singapore
IP Academy Singapore (IPOS)
Iron Ore Week Singapore
Isobar
Kinzo Vietnam
Knowledge Management Solutions (KMS)
Kuo Chuan Presbyterian Primary School
Kwanpen
Lantiq Asia Pacific Pte Ltd
Lazada South East Asia
Lazy Lizard Restaurant and Bars
Marina Bay Sands
McCann World Group
MediaConcepts
Metro
Mendaki (Yasan Mendaki)
Mindshare
Ministry of Communications and Information (MCI)
Ministry of Defence (MINDEF)
Ministry of Education (MOE)
Ministry of Manpower (MOM)
Momenta
Nanyang Technological University
National Health Group Diagnostics (NHG)
National University of Singapore (NUS)
National University of Singapore Society (NUSS)
National Youth Council Singapore (NYC)
Navis Capital
Neo Garden Catering
Nippon Paint
Ngee Ann Polytechnic
Novotel
NTUC

O – Z

OCBC
Omron
One World International School
Peatix
People’s Association Singapore (PA)
Persatuan Permudi Islam Singapura
POSB Bank
PPIS
PSA Corporation Ltd
Quadmark
Reed Exhibitions
Regent Corp-Werkz
Republic Polytechnic
Ricoh
Ripe Australian Fruit Juices
River Safari
RMA Contracts Pte Ltd
ScreenSingapore
SE10
Shenton Wealth Holdings
Singapore Exchange (SGX)
Singapore Furniture Industries Council (SFIC)
Singapore Institute of Management (SIM)
Singapore Kindness Movement
Singapore Polytechnic
Singapore Post (SingPost)
Singapore Science Centre
Singapore Swimming Club
Singapore Tourism Board
Singapore Zoo
Singtel Telecommunications Pte Ltd
Singtel Mobile Pte Ltd
Sofitel Philippine Plaza Manila
Sofitel So Singapore
Somfy Pte Ltd
ST Electronics
Standard Chartered Bank
Starhub
Sysmex
TUM Asia
Upnixt
Upper Storey Pte Ltd
Vantage Point
Warees Investments Pte Ltd (MUIS)
Wesley Methodist Church
Wildlife Reserves Singapore
WineTime Singapore
Workforce Development Agency (WDA)
Zalora
Zurich Insurance
100% Design Singapore
3M

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