introduction to content marketing

Content Marketing Workshop (Singapore)

Take control of your organisation’s content channels. Attend Quantico’s (Singapore) content marketing workshops and learn how to write your content to the right audiences, and build dedicated customers for your business. Learn how to make content marketing really work for your organisation. Master the rules, strategies and trends of content marketing to establish undisputed thought leadership, brand-boosting relationships, and an engaged audience authorship to build a community marketplace for your content.

2-Day Workshop
9:30am – 4:30pm
S$980 nett
Introduction to Content Marketing Workshop
[contact-form-7 id=”6040″ title=”Introduction to Content Marketing”]
Instant Technical Help: If you encounter any technical issues with your form or your enrolment, please get in touch with us directly at +(65) 6573 7370 or send an email to [email protected] For emails, we will typically respond with technical help in under 15 minutes.
Data Protection and Privacy: Quantico Communications LLP is fully committed to protecting your data and privacy rights, and acts in conformity with Singapore’s [+] Personal Data Protection Act (PDPA). Data collected here is used solely for the purposes of registration and/or to call/email or communicate with you about your workshops. For all PDPA and data-collection queries, please contact our Data Protection Officer at +(65) 6818 9808 or email [email protected]
Uniformed Services: If you are a part of a uniformed services organization you may be eligible to apply for an internal subsidy for your training workshop and course at Quantico. This subsidy is for all gazetted uniformed services (the armed forces, police force, civil defence, medical organisations, and uniformed youth groups) approved by the Republic of Singapore.

Content Marketing Workshop Topics

New Content Marketing Perspectives

The Global Content Crisis

Moving from Commodity to Community

The Story of a Brand

The State of the Web

Building a Content Marketing Game Plan

Mapping Content Across Channels

Building Content Infrastructure

Content Marketing Strategies and Frameworks

Measuring Effectiveness of Content Marketing

Your Content Marketing Workshop

Content marketing is rapidly evolving, especially in diverse business landscapes such as Singapore and Asia. As content marketers move from traditional models to content-centric frameworks of communication, it is essential to understand the underlying principles of great content that goes through the media to connect to a human audience. This content marketing workshop will multiply and amplify your ability to write, generate ideas, and conceptualise powerful content pieces.

Workshop Takeaways

‘Introduction to Content Marketing’ takes a comprehensive approach to the mindset, techniques, tools, management strategies, and writing skills necessary for enhancing your brand’s reputation through content. You will learn about interdisciplinary, industry-driven, and humanistic content marketing principles that can be scaled to fit any organisation size and industry across Singapore and Asia.

Workshop Abilities

At the end of the workshop, you will be able to understand and use the content marketing process on a professional level, creating sustainable thought leadership strategies that enhance brand reputation and create valuable content assets for an organisation. There are no conditions or pre-requisites for attending this course. There are no conditions or pre-requisites for attending this course. You can enrol directly for ‘Introduction to Copywriting’ as a single standalone workshop, or you can combine this workshop with any other workshop across disciplines to create your own hybrid combination (e.g. ‘Introduction to Copywriting’ with ‘Introduction to Content Marketing’).

Workshop Customisation

Each of our workshops can be re-designed to meet the particular objectives of your organisation. Organisations intending to customise this workshop for their own private use, are able to pick from the workshop curriculum and topics, and adapt these to their own requirements. Quantico’s instructors work with organisation training heads and department leads to create a custom version of the workshop for your employee and team needs. Visit our Customised Workshops Page [+], or contact us at +(65) 6573 7370.

Training The Best + Brightest

A – F

AccorHotels Asia Pacific
AccorHotels Greater China
AccorHotels Hong Kong
ACE Insurance
Adam Khoo Learning Technologies Group
Agency for Integrated Care
AIESEC International
Alliance Era Pte Ltd
Art Science Museum (ASM)
Asia Pacific Maritime Trade Show
Asia Television Forum
AXA Insurance
BAG Networks
Baiduri Bank
Baron’s Strong Brew
Bayer CropScience
Bethesda Care and Counselling Centre
BlackBlue Media Group (BBMG)
Boys’ Town Singapore
Brother International
Bureau Pte Ltd
Canadian Chamber of Commerce
Canopy Design
Chan Brothers Travel
Charities Aid Foundation South East Asia
Civil Service College (CSC)
ClearPath Sdn Bhd
Confex MICE
Contact Centre Association of Singapore
DBS Bank
DBS Vickers
Delphys Singapore
Dow Chemical Company
DST Telecoms Brunei
Duke-NUS Graduate School of Medicine
Duo Studio
Employment and Employability Institute (e2i)
Esplanade Theatres By The Bay
Evolve Mixed Martial Arts
Fairfield Methodist Alumni Association
Far East Management Pte Ltd
Far East Hospitality Pte Ltd
Fullerton Financial Holdings

G – N

Gems Advisors (Asia) Pte Ltd
George P. Johnson
Gold Roast White Coffee
Goodrich Global
Grand Mercure Singapore Roxy
Hai’s Pte Ltd
Havas Media Pte Ltd
ibis Singapore
Ikeda Spa
Infocomm Development Authority (IDA)
International Data Corporation (IDC)
Institute of Singapore Chartered Accountants (ISCA)
Institute of Technical Education (ITE)
Intercontinental Hotel Group (IHG)
International Enterprise (IE) Singapore
IP Academy Singapore (IPOS)
Iron Ore Week Singapore
Kinzo Vietnam
Knowledge Management Solutions (KMS)
Kuo Chuan Presbyterian Primary School
Lantiq Asia Pacific Pte Ltd
Lazada South East Asia
Lazy Lizard Restaurant and Bars
Make It Work
Marina Bay Sands
McCann World Group
Mendaki (Yasan Mendaki)
Ministry of Communications and Information (MCI)
Ministry of Defence (MINDEF)
Ministry of Education (MOE)
Ministry of Manpower (MOM)
Nanyang Technological University
National Council of Social Service (NCSS)
National Health Group Diagnostics (NHG)
National University of Singapore (NUS)
National University of Singapore Society (NUSS)
National Youth Council Singapore (NYC)
Navis Capital
Neo Garden Catering
Nippon Paint
Ngee Ann Polytechnic

O – Z

One World International School
People’s Association Singapore (PA)
Persatuan Permudi Islam Singapura
PSA Corporation Ltd
Reed Exhibitions
Regent Corp-Werkz
Republic Polytechnic
Ripe Australian Fruit Juices
River Safari
RMA Contracts Pte Ltd
Shenton Wealth Holdings
Singapore Exchange (SGX)
Singapore Furniture Industries Council (SFIC)
Singapore Institute of Management (SIM)
Singapore Kindness Movement
Singapore Polytechnic
Singapore Pools
Singapore Post (SingPost)
Singapore Science Centre
Singapore Swimming Club
Singapore Tourism Board
Singapore Zoo
Singtel Telecommunications Pte Ltd
Singtel Mobile Pte Ltd
Sofitel Philippine Plaza Manila
Sofitel So Singapore
Somfy Pte Ltd
ST Electronics
Standard Chartered Bank
TUM Asia
Upper Storey Pte Ltd
Vantage Point
Warees Investments Pte Ltd (MUIS)
Wesley Methodist Church
Wildlife Reserves Singapore
WineTime Singapore
Workforce Development Agency (WDA)
Zurich Insurance
100% Design Singapore

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