Copywriting Workshop

‘Introduction to Copywriting’ workshop focuses on the theory and processes of professional copywriting as applied to persuasion, reasoning, and rhetoric. This workshop is best-suited to learning how to write and think about consumer-driven functions — brands, advertising, digital content, social and e-commerce platforms, and design-led decision-making.

Content Marketing Workshop

‘Introduction to Content Marketing’ workshop focuses on building content frameworks that are designed for and directed at communication engagement. This interdisciplinary workshop is best-suited to learning visual and written communication strategies for holistic platforms and intentions — social media campaigns, website integration, community inclusion, and argument alignment.

Web-Writing Workshop

‘Introduction to Web-Writing’ workshop focuses on building creative and systemic digital content through online user experiences that benefit people and robots, and encompass visual, audio, written, and interactive strategies for static sites, e-commerce platforms, social channels, and blogs. This workshop is best-suited to creating content for digital platforms and devices — websites, mobile, game consoles, and virtual reality engines.

Technical + Editorial Writing Workshop

‘Introduction to Technical Writing’ workshop focuses on document creation that balances accuracy with interest, by disseminating content to increase brand reputation and/or convince audiences to take action through relevant and useful information. This workshop is best-suited to learning writing for scientific and knowledge-based publications, editorials, and resources designed to inform and educate.

Branded + Corporate Storytelling Workshop

‘Introduction to Branded Storytelling’ workshop focuses on the diegesis of social and business communication as told from the perspective of brands and organisational drivers charged with creating myriad experiential suites between brand builders and brand users. This workshop is best-suited to learning narratives and storytelling techniques that centre around audience loyalty efforts.

Social Media Workshop

‘Introduction to Social Media’ workshop examines the effects of channels to methodically approach, and logically implement, thriving campaign strategies across cultures, countries, and consumer interests. In other words, great social media campaigns aren’t built on content, but context. It’s easy to forget that social media is powered by human-inspired activities, i.e. human-beings creating stories for other human-beings.

Digital Culture Workshop

‘Introduction to Digital Culture’ workshop focuses on understanding how communities function and grow through digital platforms — how they interact with multiple brand entities, how discourse is created, and which influencers make an impact on social decisions. This workshop is best-suited to digital literacy advocates who want to manage their organisation’s digital persona.

Information Design Workshop

‘Introduction to Information Design’ workshop looks at visual literacies like linguistic and mathematical literacies — key skills in this digital age. Introduction to Information Design focuses on how to visualise and experience content (research, white papers, social media posts, taglines, brand stories) through balancing form and function. From way-finding and warning signs to posts, articles, forms, and user interfaces, this course looks at the strategies, histories, and the applications of information principles and information visualisation to bring order and appeal to your content.

Authorship + Publishing Workshop

‘Introduction to Authorship + Publishing’ workshop focuses on the writing process as comprehensively applied to writers, novelists, screenwriters, and industry scribes who want to write and publish for professional and commercial purposes. This specialist workshop is best-suited to learning about the writing industry and its component publishing and distribution activities across print and digital media.

3-day custom workshop
S$1350.80 nett
Singapore (Raffles Place)

AP