Workshop Overview

Copywriting is a multidimensional field of study that creates powerful influencers within the minds of consumers, and action-oriented conditions into the DNA of brands. A professional copywriter is trained to capture, keep, and leverage the attention of audiences towards a purchasing objective. Professional copywriters are skilled at selling products and services, but also ideas, people, beliefs, brands, emotions, leadership, and ideologies.

Your Copywriting Workshop

Why do organisations like 3M, Google, AccorHotels, Ministry of Education (MOE), MINDEF, Delphys, OCBC, McCann World Group, Lifelong Learning Institute (e2i), BusinessChina, Ministry of Communications and Information (MCI), Starhub, and the Workforce Development Agency (WDA) trust Quantico’s workshops to develop their leaders? Our research into communications made us a leader in the field. Today it’s keeping us ahead of it. When you come for a workshop at Quantico, you are entering a world of human stories, of lifelong learning, and a community of content experts committed to broadening and deepening the skills and capabilities of communications professionals.

Regional Recognition

‘Introduction to Copywriting’ is Quantico’s most popular workshop, and has been attended by representatives across Asia-Pacific including government, telcos, banks, tech companies, hotel groups, universities, enterprises, media, and non-profits in Singapore, Malaysia, Indonesia, Thailand, India, and China. Click on one of the links (opens a new tab) below to read more.

• (Brunei Times) Copywriting A Company’s Success
• (Brunei Times) Copywriting Communication Strategies
• (Asia One) Quantico Helps Businesses Thrive With Content
• (Brunei Times) Here’s How To Sell An Ideology
• (Brunei Times) Quantico Copywriting Skills Launch

Workshop Takeaways

‘Introduction to Copywriting’ gives you intensive coaching to becoming a professional-grade copywriter, with the skills, education, and verifiable training necessary to meet the standards and expectations of the communications industry. You will learn what copywriting is from an academic and application-driven perspectives, and become adept at recognising and using the principles of copywriting to influence sales and points of view.

Workshop Abilities

At the end of this workshop, you will be able to understand and use the copywriting process on a professional level, and deliver content innovation that builds strong, lasting commercial value for businesses and individuals. There are no conditions or pre-requisites for attending this course. You can enrol directly for ‘Introduction to Copywriting’ as a single standalone workshop, or you can combine this workshop with any other workshop across disciplines to create your own hybrid combination (e.g. ‘Introduction to Copywriting’ with ‘Introduction to Content Marketing’).

Workshop Customisation

Each of our workshops can be re-designed to meet the particular objectives of your organisation. Organisations intending to customise this workshop for their own private use, are able to pick from the workshop curriculum and topics, and adapt these to their own requirements. Quantico’s instructors work with organisation training heads and department leads to create a custom version of the workshop for your employee and team needs. For further information and queries, please contact us at +(65) 6573 7370 or email us at [email protected]