Quantico (Singapore) Copywriting, Content Marketing and Branded Storytelling Workshops and Courses
An ISO 9001:2015 Certified Organisation

Digital Marketing + Storytelling Training Course (Jakarta).


Live-streamed online
(in-person workshops will resume when government regulations permit face-to-face delivery)

Digital marketing sparks valuable relationships with inventors, investors, and influencers to create ideas and impact.


Digital Marketing Training focuses on creating content that invites and informs users when writing for digital platforms and social media campaigns. Learn how to build and execute successful digital content strategies, engage with diverse audiences across both Indonesian and international markets, and predict digital content trends that keep your brand going and your audiences growing. Quantico Communications LLP is an ISO 9001:2015 Certified Organisation in Singapore, specialising in communications and cultural training for Southeast Asian and regional markets. This course has undergone and been certified by international quality assurance testing and audit.

Digital Marketing + Storytelling Course in Jakarta, Indonesia.

Every brand, organisation, and company has a story to tell. Digital spaces connect your brands with your audiences, and become platforms to form meaningful relationships. It is these relationships that will keep your customers coming back and engaging with you.

Digital content writing is most effective when carried out both, strategically and thoughtfully, i.e. with a (i) systematic approach, (ii) robust frameworks, and (iii) genuine empathy for your audiences.

Step away from the noise of the virtual marketplace, and become a beacon for your audiences, with digital content strategies that work for you, and with you.

Cost + Subsidy:
IDR 6,500,000 nett
(payments are in Singapore Dollars S$588.30)
Inclusive of all taxes, subsidies, and certification (+)

In line with government stimulus plans, the reduced amount of S$588.30 will apply to all enrolments from 30 March 2020 to 31 July 2020.

Timeline:
2-day workshop
9:30am – 4:30pm

Requirements:
No content knowledge is assumed. (Conducted in English)
Participants are free to bring their own computers or tablets.
Modules mix academic theory with role-based applications.

Delivery:
Live-streamed online
1:7 (instructor-student ratio)

Materials:
All your learning materials and module notes are part of the course. Participants are encouraged to bring their own case studies and work queries so as to maximise individual attention.

Venue:
Digital Marketing + Storytelling Training Courses are conducted onsite at one of Quantico’s partner facilities located in Jakarta Pusat (Jakarta, Indonesia).

Digital Marketing + Storytelling Training Topics.

Day 1 Morning: STRATEGY


A/B Testing


Social media strategy and lead generation


Demystifying the deep, dark web


Developing and Using a Creative Concept Brief


Formats and idea creation for content markets


Establishing thought leadership and ownership


The content lifecycle approach


Fitting local content into global cultures


Influential content assets


Auditing and curating content


Community Management


What does ‘web content’ mean today?


What Copywriting is and is not


Influencing Trends + Thoughts


Future of Content in 2020 and 2025


Day 1 Afternoon: AUDIENCES


Creating audience personas


Targeting a Personality, a Persona, a Person


Mechanics and Consumer Psychology of Selling


Mechanics of Culture and Story-Telling


Organisational Goals and Audience Values


Getting into the mind of a storyteller


Neuro-content-marketing


B2B and B2C Content


Demystifying emotional appeal


The content lifecycle approach


Writing for global communities


Audiences: content personas and segmentation


Understanding audience pain points


Building content relationships and communities


Writing for an audience of one


Day 2 Morning: CONTENT


Native advertising: what it is, and how to use it


Copywriting your websites


Engaging Calls to Action


Technical writing for websites


Integrating with Design, Taglines, and Brand


Copywriting and Microcopy


Rules for Digital and Animated Environments


Rules for Traditional and Print Environments


Distinctive vs Directed Copywriting


Content + Intent + Context = Meaning


Colour Theory + Words


Copywriting Across Five Senses


Forms + functions + frameworks


Unleashing SEO techniques


Getting friendly with Google


Day 2 Afternoon: PLATFORMS


Beyond text: Responding through rich media


A blog, a website, a forum, a philosophy


Plugging into social media and mobile channels


Constructing Ideas + Ideologies


Digital goes print: Offline content marketing


Building market places and palaces for content


Aligning content to sales funnels


Content + Intent + Context = Meaning


Content marketing in mobile spaces


UX: Archival Elements of Copy


Unleashing SEO techniques


Getting friendly with Google


Video-Driven and Image-Driven Content Pieces


Mobile app writing


Writing for VR and AR


Professional digital marketing takes an investigative approach to influencing audience mindsets and content consumption patterns. This training welcomes content creators, communications specialists, and brand managers to the digital bazaar where community is commodity. Operating at the confluence of technologies and societies — and across inventors, investors, and influencers — digital marketing creates experiences (physical and imagined) in which ideas thrive and to which audiences throng. This training helps participants understand, write, and distribute these experiences smartly, and sustainably.

Training Takeaways.

From ideation to execution, digital content marketing is an exciting, challenging process. In this digital marketing training session, we will investigate how to plan, produce, and pivot great digital content. We will examine the relationships between words and images, and content and consumers in digital spaces. You will learn how to approach, distribute, and consume content, and understand how digital marketing shapes the core and purpose of business communication for both internal and external audiences. In doing so, you will have the ability to better command and control both, your online and offline content, and imbue each piece with strong social and community factors to drive engagement. At the end of this workshop you will know how digital marketing works and its evolution in the information economy. There are no conditions or pre-requisites for attending this course.

Training Objectives.

On completion of this training you will be able to:

• Master the Content + Intent + Context = Meaning equation

• Create appealing web content for consumers and communities

• Keep pace with evolving web-writing trends

• Write appealing web copy that tells, sells, and yells on command

• Create content that serves specific consumer purposes

• Apply consumer psychology across your content assets

• Start your own copywriting and content initiatives

• Create content that builds itself a marketplace

• Demonstrate proficiency through certification in digital marketing

Beyond Your Digital Marketing + Storytelling Training (Jakarta).

Support doesn’t stop when the training is over. You will understand and continue to use digital marketing processes in unique ways and environments that build communities around your content. Your instructors will always be at hand to answer any questions not asked at your course, welcome you to the professional digital marketing community in Southeast Asia, and guide you towards your digital marketing goals with fresh insights and expert knowledge.

From .COMs to .GOVs
Training The Best + Brightest.

AccorHotels
MCI
MINDEF
3M
NUS
Singtel
Google
WDA
Mindshare
Zalora
Audi
Deloitte
MOE
DigitasLBi
OCBC
StarHub
MOM
IHG
NCSS
McCann World Group

View Our Full Client List [+]

Training Convenor: Arjun Khara

Arjun is a PhD researcher, a front-end web programmer, an Adobe Certified Expert, and co-creator of Singapore’s Silent Heroes Awards. His work, speeches, and ideas have been televised and featured in newspapers and radio interviews in Singapore, Southeast Asia, and Greater China and India. Arjun is currently completing a PhD, which investigates typographic expressions of authority through government digital platforms.

Since 2005, he has been working primarily with government and large enterprise, in Singapore, Southeast Asia, and India and China. In his capacity as a communications specialist and consultant for brand-building, information design, and community engagement, Arjun directs his extensive regional and global experiences back into his courses at Quantico.

Arjun Khara is the assistant creative director at Quantico Communications (Singapore), and the course convenor for Quantico’s copywriting and visual communications courses in Singapore and Southeast Asia where he has developed and overseen the curriculum for Quantico’s copywriting, web-writing, and information design training. Learn more about your course convenor via the link below:

Complete Course Convenor Profile [opens a new tab +]

• 2018 – 2022: PhD in Typography and Graphic Communication, University of Reading, United Kingdom

• 2017 – 2018: Masters (Valedictorian Orator) in Computer Games Art and Design, Goldsmiths College, University of London, United Kingdom

• 2002 – 2005: Bachelors (Golden Key Hons.) Communication, Media and Culture, University of South Australia, Australia

Brunei Times: Arjun Khara conducts a workshop for Government Officials, State Institutions, and Representatives from Finance and Healthcare Industries (Featured article).

Digital Marketing + Storytelling Training (Jakarta) Schedule 2020.

Digital Marketing + Storytelling Training listed under this schedule are confirmed and will run as scheduled.

All workshops are delivered online; in-person workshops will resume when government regulations permit.

Wednesday + Thursday (Online)

Digital Marketing + Storytelling Training (Jul 2020)
Digital Marketing + Storytelling Training Course Jakarta
Kota Kasablanka Indonesia
Prudential Centre, Jakarta

Lead Instructors: Arjun Khara + Deepa Vijayan

Tuesday + Wednesday (Online)

Digital Marketing + Storytelling Training (Aug 2020)
Digital Marketing + Storytelling Training Course Jakarta
Kota Kasablanka Indonesia
Prudential Centre, Jakarta

Lead Instructors: Arjun Khara + Deepa Vijayan

Tuesday + Wednesday (Online)

Digital Marketing + Storytelling Training (Sep 2020)
Digital Marketing + Storytelling Training Course Jakarta
Kota Kasablanka Indonesia
Prudential Centre, Jakarta

Lead Instructors: Arjun Khara + Deepa Vijayan

Tuesday + Wednesday (Online)

Digital Marketing + Storytelling Training (Oct 2020)
Digital Marketing + Storytelling Training Course Jakarta
Kota Kasablanka Indonesia
Prudential Centre, Jakarta

Lead Instructors: Arjun Khara + Deepa Vijayan

Monday + Tuesday (Online)

Digital Marketing + Storytelling Training (Nov 2020)
Digital Marketing + Storytelling Training Course Jakarta
Kota Kasablanka Indonesia
Prudential Centre, Jakarta

Lead Instructors: Arjun Khara + Deepa Vijayan

Tuesday + Wednesday (Online)

Digital Marketing + Storytelling Training (Dec 2020)
Digital Marketing + Storytelling Training Course Jakarta
Kota Kasablanka Indonesia
Prudential Centre, Jakarta

Lead Instructors: Arjun Khara + Deepa Vijayan

Attend Digital Marketing + Storytelling Training (Jakarta).

Enrol onto your Digital Marketing Training Workshop, or contact us at +(65) 6573 7370 or group@qc.sg.

Instant Technical Help: If you encounter any technical issues with your form or your enrolment, please get in touch with us directly at +(65) 6573 7370 or send an email to group@qc.sg. For emails, we will typically respond with technical help in under 10 minutes.
Data Protection and Privacy: Quantico Communications LLP is fully committed to protecting your data and privacy rights, and acts in conformity with Singapore’s Personal Data Protection Act (PDPA). Data collected here is used solely for the purposes of registration and to communicate with you about your workshops. For data-related queries, please contact our Data Protection Officer at +(65) 6832 5114 or email group@qc.sg
Uniformed Services: If you are a part of a uniformed services organisation you may be eligible to apply for an internal subsidy for your training workshop and course at Quantico. This subsidy is for all gazetted uniformed services (the armed forces, police force, civil defence, medical organisations, and uniformed youth groups) approved in the Republic of Singapore.

Certification
by QUANTICO COMMUNICATIONS LLP

Your certificate has value. Quantico Communications LLP is an ISO 9001:2015 Certified Organisation for workshops and publishing services. Our status as an ISO-certified organisation ensures that our system for training and publishing meets international quality standards. A certificate awarded by us is therefore a mark of approval from us, not from ISO. Note that ISO certification will not transfer to you as an attendee of our training courses and workshops. When you complete a training course or workshop with us, you receive certification based on our testing system which has undergone audit by, and meets or exceeds, international quality standards.