Quantico (Singapore) Copywriting, Content Marketing and Web-Writing Workshops and Courses
Flexibility during circuit breaker measures

In light of the Circuit Breaker measures, we understand that participants require online training, and flexible schedules when working and caring for family at home.

All workshops and courses are live-streamed and have been made available online. In line with government stimulus plans, subsidies have been applied to most workshops for Singapore residents.

Participants can break any workshop or course into shorter segments, and go through activities and discussions online with their instructor at their own time. Most workshops and courses can therefore be completed over maximum 14 days.

Require assistance? Call us at +(65) 6573 7370 or email group[@]qc.sg

An ISO 9001:2015 Certified Organisation

Digital Marketing + Storytelling Training Course (Jakarta).

28 + 29 May 2020

8 + 9 June 2020

Live-streamed online

Digital marketing sparks valuable relationships with inventors, investors, and influencers to create ideas and impact.

Digital Marketing Training focuses on creating content that invites and informs users when writing for digital platforms and social media campaigns. Learn how to build and execute successful digital content strategies, engage with diverse audiences across both Indonesian and international markets, and predict digital content trends that keep your brand going and your audiences growing. Quantico Communications LLP is an ISO 9001:2015 Certified Organisation in Singapore, specialising in communications and cultural training for Southeast Asian and regional markets. This course has undergone and been certified by international quality assurance testing and audit.

Digital Marketing + Storytelling Course in Jakarta, Indonesia.

Every brand, organisation, and company has a story to tell. Digital spaces connect your brands with your audiences, and become platforms to form meaningful relationships. It is these relationships that will keep your customers coming back and engaging with you.

Digital content writing is most effective when carried out both, strategically and thoughtfully, i.e. with a (i) systematic approach, (ii) robust frameworks, and (iii) genuine empathy for your audiences.

Step away from the noise of the virtual marketplace, and become a beacon for your audiences, with digital content strategies that work for you, and with you.

Cost + Subsidy:
IDR 6,500,000 nett
(payments are in Singapore Dollars S$588.30)
Inclusive of all taxes, subsidies, and certification (+)

In line with government stimulus plans, the reduced amount of S$588.30 will apply to all enrolments from 30 March 2020 to 31 July 2020.

2-day workshop
9:30am – 4:30pm

Participants requiring greater flexibility during the circuit breaker can complete this workshop by module instead, with your instructor, over a maximum of 14 days.

No content knowledge is assumed. (Conducted in English)
Participants are free to bring their own computers or tablets.
Modules mix academic theory with role-based applications.

Live-streamed online
1:7 (instructor-student ratio)

All your learning materials and module notes are part of the course. Participants are encouraged to bring their own case studies and work queries so as to maximise individual attention.

Digital Marketing + Storytelling Training Courses are conducted onsite at one of Quantico’s partner facilities located in Jakarta Pusat (Jakarta, Indonesia).

Digital Marketing + Storytelling Training Topics.

Day 1 Morning: STRATEGY

A/B Testing

Social media strategy and lead generation

Demystifying the deep, dark web

Developing and Using a Creative Concept Brief

Formats and idea creation for content markets

Establishing thought leadership and ownership

The content lifecycle approach

Fitting local content into global cultures

Influential content assets

Auditing and curating content

Community Management

What does ‘web content’ mean today?

What Copywriting is and is not

Influencing Trends + Thoughts

Future of Content in 2020 and 2025

Day 1 Afternoon: AUDIENCES

Creating audience personas

Targeting a Personality, a Persona, a Person

Mechanics and Consumer Psychology of Selling

Mechanics of Culture and Story-Telling

Organisational Goals and Audience Values

Getting into the mind of a storyteller


B2B and B2C Content

Demystifying emotional appeal

The content lifecycle approach

Writing for global communities

Audiences: content personas and segmentation

Understanding audience pain points

Building content relationships and communities

Writing for an audience of one

Day 2 Morning: CONTENT

Native advertising: what it is, and how to use it

Copywriting your websites

Engaging Calls to Action

Technical writing for websites

Integrating with Design, Taglines, and Brand

Copywriting and Microcopy

Rules for Digital and Animated Environments

Rules for Traditional and Print Environments

Distinctive vs Directed Copywriting

Content + Intent + Context = Meaning

Colour Theory + Words

Copywriting Across Five Senses

Forms + functions + frameworks

Unleashing SEO techniques

Getting friendly with Google

Day 2 Afternoon: PLATFORMS

Beyond text: Responding through rich media

A blog, a website, a forum, a philosophy

Plugging into social media and mobile channels

Constructing Ideas + Ideologies

Digital goes print: Offline content marketing

Building market places and palaces for content

Aligning content to sales funnels

Content + Intent + Context = Meaning

Content marketing in mobile spaces

UX: Archival Elements of Copy

Unleashing SEO techniques

Getting friendly with Google

Video-Driven and Image-Driven Content Pieces

Mobile app writing

Writing for VR and AR

Professional digital marketing takes an investigative approach to influencing audience mindsets and content consumption patterns. This training welcomes content creators, communications specialists, and brand managers to the digital bazaar where community is commodity. Operating at the confluence of technologies and societies — and across inventors, investors, and influencers — digital marketing creates experiences (physical and imagined) in which ideas thrive and to which audiences throng. This training helps participants understand, write, and distribute these experiences smartly, and sustainably.

Training Takeaways.

From ideation to execution, digital content marketing is an exciting, challenging process. In this digital marketing training session, we will investigate how to plan, produce, and pivot great digital content. We will examine the relationships between words and images, and content and consumers in digital spaces. You will learn how to approach, distribute, and consume content, and understand how digital marketing shapes the core and purpose of business communication for both internal and external audiences. In doing so, you will have the ability to better command and control both, your online and offline content, and imbue each piece with strong social and community factors to drive engagement. At the end of this workshop you will know how digital marketing works and its evolution in the information economy. There are no conditions or pre-requisites for attending this course.

Training Objectives.

On completion of this training you will be able to:

• Master the Content + Intent + Context = Meaning equation

• Create appealing web content for consumers and communities

• Keep pace with evolving web-writing trends

• Write appealing web copy that tells, sells, and yells on command

• Create content that serves specific consumer purposes

• Apply consumer psychology across your content assets

• Start your own copywriting and content initiatives

• Create content that builds itself a marketplace

• Demonstrate proficiency through certification in digital marketing

Beyond Your Digital Marketing + Storytelling Training (Jakarta).

Support doesn’t stop when the training is over. You will understand and continue to use digital marketing processes in unique ways and environments that build communities around your content. Your instructors will always be at hand to answer any questions not asked at your course, welcome you to the professional digital marketing community in Southeast Asia, and guide you towards your digital marketing goals with fresh insights and expert knowledge.

From .COMs to .GOVs
Training The Best + Brightest.

McCann World Group

View Our Full Client List [+]

Training Convenor: Arjun Khara

Arjun is a PhD researcher, a front-end web programmer, an Adobe Certified Expert, and co-creator of Singapore’s Silent Heroes Awards. His work, speeches, and ideas have been televised and featured in newspapers and radio interviews in Singapore, Southeast Asia, and Greater China and India. Arjun is currently completing a PhD, which investigates typographic expressions of authority through government digital platforms.

Since 2005, he has been working primarily with government and large enterprise, in Singapore, Southeast Asia, and India and China. In his capacity as a communications specialist and consultant for brand-building, information design, and community engagement, Arjun directs his extensive regional and global experiences back into his courses at Quantico.

Arjun Khara is the assistant creative director at Quantico Communications (Singapore), and the course convenor for Quantico’s copywriting and visual communications courses in Singapore and Southeast Asia where he has developed and overseen the curriculum for Quantico’s copywriting, web-writing, and information design training. Learn more about your course convenor via the link below:

Complete Course Convenor Profile [opens a new tab +]

• 2018 – 2022: PhD in Typography and Graphic Communication, University of Reading, United Kingdom

• 2017 – 2018: Masters (Valedictorian Orator) in Computer Games Art and Design, Goldsmiths College, University of London, United Kingdom

• 2002 – 2005: Bachelors (Golden Key Hons.) Communication, Media and Culture, University of South Australia, Australia

Brunei Times: Arjun Khara conducts a workshop for Government Officials, State Institutions, and Representatives from Finance and Healthcare Industries (Featured article).

Digital Marketing + Storytelling Training Schedule 2020.

Training courses listed under this schedule are confirmed and will run as scheduled.

Thursday + Friday

Digital Marketing + Storytelling Training (online)
Digital Marketing + Storytelling Training Course Jakarta
Kota Kasablanka Indonesia
Prudential Centre, Jakarta

Lead Instructors: Arjun Khara + Deepa Vijayan

Monday + Tuesday

Digital Marketing + Storytelling Training (online)
Digital Marketing + Storytelling Training Course Jakarta
Kota Kasablanka Indonesia
Prudential Centre, Jakarta

Lead Instructors: Arjun Khara + Deepa Vijayan

Attend Digital Marketing + Storytelling Training (Jakarta).

Enrol onto your Digital Marketing Training Workshop, or contact us at +(65) 6573 7370 or group@qc.sg.

Instant Technical Help: If you encounter any technical issues with your form or your enrolment, please get in touch with us directly at +(65) 6573 7370 or send an email to group@qc.sg. For emails, we will typically respond with technical help in under 10 minutes.
Data Protection and Privacy: Quantico Communications LLP is fully committed to protecting your data and privacy rights, and acts in conformity with Singapore’s Personal Data Protection Act (PDPA). Data collected here is used solely for the purposes of registration and to communicate with you about your workshops. For data-related queries, please contact our Data Protection Officer at +(65) 6832 5114 or email group@qc.sg
Uniformed Services: If you are a part of a uniformed services organisation you may be eligible to apply for an internal subsidy for your training workshop and course at Quantico. This subsidy is for all gazetted uniformed services (the armed forces, police force, civil defence, medical organisations, and uniformed youth groups) approved in the Republic of Singapore.

Our Clients.


A – F

AccorHotels Asia Pacific
AccorHotels Greater China
AccorHotels Hong Kong
ACE Insurance
Adam Khoo Learning Technologies Group
Agency for Integrated Care
AIESEC International
Alliance Era Pte Ltd
Art Science Museum (ASM)
Asia Pacific Maritime Trade Show
Asia Television Forum
AXA Insurance
BAG Networks
Baiduri Bank
Baron’s Strong Brew
Bayer CropScience
Bethesda Care and Counselling Centre
BlackBlue Media Group (BBMG)
Boys’ Town Singapore
Brother International
Bureau Pte Ltd
Canadian Chamber of Commerce
Canopy Design
Chan Brothers Travel
Charities Aid Foundation South East Asia
Civil Service College (CSC)
ClearPath Sdn Bhd
Confex MICE
Contact Centre Association of Singapore
DBS Bank
DBS Vickers
Delphys Singapore
Dow Chemical Company
DST Telecoms Brunei
Duke-NUS Graduate School of Medicine
Duo Studio
E-commerce Enablers
Employment and Employability Institute (e2i)
Esplanade Theatres By The Bay
ESSEC Business School
Evolve Mixed Martial Arts
Fairfield Methodist Alumni Association
Far East Management Pte Ltd
Far East Hospitality Pte Ltd
Fullerton Financial Holdings

G – N

Gems Advisors (Asia) Pte Ltd
George P. Johnson
Gold Roast White Coffee
Goodrich Global
Grand Mercure Singapore Roxy
Hai’s Pte Ltd
Havas Media Pte Ltd
ibis Singapore
Ikeda Spa
Infocomm Development Authority (IDA)
International Data Corporation (IDC)
Institute of Singapore Chartered Accountants (ISCA)
Institute of Technical Education (ITE)
Intercontinental Hotel Group (IHG)
International Enterprise (IE) Singapore
IP Academy Singapore (IPOS)
Iron Ore Week Singapore
Keppel Logistics
Kinzo Vietnam
Knowledge Management Solutions (KMS)
Kuo Chuan Presbyterian Primary School
Lantiq Asia Pacific Pte Ltd
Lazada South East Asia
Lazy Lizard Restaurant and Bars
Mahidol University (Thailand)
Make It Work
Marina Bay Sands
McCann World Group
Mendaki (Yasan Mendaki)
Ministry of Communications and Information (MCI)
Ministry of Defence (MINDEF)
Ministry of Education (MOE)
Ministry of Manpower (MOM)
Nanyang Technological University
National Council of Social Service (NCSS)
National Health Group Diagnostics (NHG)
National University of Singapore (NUS)
National University of Singapore Society (NUSS)
National Youth Council Singapore (NYC)
Navis Capital
Neo Garden Catering
Ngee Ann Polytechnic
Nippon Paint

O – Z

Offset SG
One World International School
People’s Association Singapore (PA)
Persatuan Permudi Islam Singapura
PSA Corporation Ltd
Reed Exhibitions
Regent Corp-Werkz
Republic Polytechnic
Ripe Australian Fruit Juices
River Safari
RMA Contracts Pte Ltd
Shenton Wealth Holdings
Singapore Exchange (SGX)
Singapore Furniture Industries Council (SFIC)
Singapore Institute of Management (SIM)
Singapore Kindness Movement
Singapore Polytechnic
Singapore Pools
Singapore Post (SingPost)
Singapore Science Centre
Singapore Swimming Club
Singapore Tourism Board
Singapore Zoo
Singtel Telecommunications Pte Ltd
Singtel Mobile Pte Ltd
Sofitel Philippine Plaza Manila
Sofitel So Singapore
Somfy Pte Ltd
ST Electronics
Standard Chartered Bank
Trend Micro Inc
TUM Asia
Upper Storey Pte Ltd
Vantage Point
Warees Investments Pte Ltd (MUIS)
Wesley Methodist Church
Wildlife Reserves Singapore
WineTime Singapore
Workforce Development Agency (WDA)
Zurich Insurance
100% Design Singapore
8i Holdings Ltd


Your certificate has value. Quantico Communications LLP is an ISO 9001:2015 Certified Organisation for workshops and publishing services. Our status as an ISO-certified organisation ensures that our system for training and publishing meets international quality standards. A certificate awarded by us is therefore a mark of approval from us, not from ISO. Note that ISO certification will not transfer to you as an attendee of our training courses and workshops. When you complete a training course or workshop with us, you receive certification based on our testing system which has undergone audit by, and meets or exceeds, international quality standards.