Brand Storytelling Fundamentals (BSF-3H)

Brand Storytelling Fundamentals

Course overview

Brand Storytelling Fundamentals (BSF-3H) Singapore is a 3-hour live-streamed taught course for branding and content strategists, focusing on how and why branded storytelling works to create genuine connections with your external and internal audiences across multiple platforms. This course is taught online via a closed live-streaming session from 3pm to 6pm, local time in Singapore.

Fee and subsidy
S$180.00
S$78.35 after ASEAN subsidy
Duration
3 hours
3:00pm – 6:00pm
Delivery
Live-streamed interactive
Maximum 8 participants
Requirements
Conducted in English
The subsidised fee of SS$78.35 applies to residents of any of the 10 ASEAN member states and enrolling within the subsidy period between 1 March 2020 and 31 December 2020. Am I eligible for ASEAN subsidy?

You are eligible for ASEAN subsidy if you are:
1. Legally resident in any of the 10 ASEAN member states, and
2. Enrolling within the ASEAN subsidy period, between 1 March 2020 and 31 December 2020, regardless of the course’s dates.

Legally resident in any of the 10 ASEAN member states:
The subsidised fee will apply to you if you currently hold citizenship, permanent residence or settled status from:
› Brunei
› Cambodia
› Indonesia
› Lao PDR
› Malaysia
› Myanmar
› The Philippines
› Singapore
› Thailand
› Viet Nam

Enrolling within the ASEAN subsidy period:
The ASEAN subsidy period applies to the date of enrolment, and not to the course session itself, which can be outside this period. ASEAN subsidy is applied immediately at the point of enrolment.

Example 1: ASEAN subsidy will apply
Participant enrols on 23 October 2020 for a course that is starting on 10 February 2021. Date of enrolment is within 1 March 2020 and 31 December 2020. ASEAN subsidy will apply.

Example 2: ASEAN subsidy will not apply
Participant enrols on 28 January 2021 for a course that is starting on 10 February 2021. Date of enrolment is past 1 March 2020 and 31 December 2020. ASEAN subsidy will not apply.

Course topics

  • Why some brand stories succeed and others fail
  • The psychology and purpose of storytelling
  • Building stories into a social media or digital strategy
  • Mapping authenticity into audience stories
  • Story structures and frameworks
  • Storytelling in captions, headlines, and posts
  • Storytelling and media releases: navigating new boundaries
  • Creative visual techniques for engaging stories
  • Beyond the brief: implementation techniques
  • Storyboarding techniques
  • Course objectives

    Quantico Centre for Communication & Information Literacy is providing a 3-hour online course for brand strategists. Great brand stories begin here. Great stories typically begin with great questions, creating narratives which are meaningful to your audiences, while fitting into your organisation’s digital strategy and building sustainable relationships with your audiences and stakeholders.

    This course fulfills four key objectives:

  • Grasp the storytelling approach and what makes it distinctive
  • Learn best practices for highlighting your brand’s USP through storytelling strategies
  • Develop effective storyboards, briefs, and frameworks
  • Extend branded storytelling techniques to multiple digital and analog platforms
  • Course applications

    The most effective and memorable pieces of communication are stories. This course is for content creators, strategists, communications professionals, designers, and copywriters looking to enhance their storytelling techniques.

    Particpants learn how to develop brand storytelling strategies and techniques that work for marketing communications, social media platforms, annual reports, media relations, events, employer branding, and brand activation campaigns.

    Course convenor

    Deepa Vijayan is a trainer and senior communications advisor for government, finance, education, STEM, hospitality, and nonprofit sectors in Singapore and Southeast Asia. Deepa’s major practice areas are copywriting, content marketing, digital culture, and branded & corporate storytelling. Her focus is on the intersections between communication and digital culture, healthcare, religion, and the arts. More on your convenor [+]

    Course schedule

    Friday

    Brand Storytelling Fundamentals (Aug 2020)
    Brand Storytelling Fundamentals course in Singapore
    One Fullerton #02-01 049213 Singapore
    Centre for Communication & Information Literacy (CCIL) — conducted online

    Lead Instructors: Deepa Vijayan [+]

    Friday

    Brand Storytelling Fundamentals (Aug 2020)
    Brand Storytelling Fundamentals course in Singapore
    One Fullerton #02-01 049213 Singapore
    Centre for Communication & Information Literacy (CCIL) — conducted online

    Lead Instructors: Deepa Vijayan [+]

    Course enrolment

    Terms and conditions

    Please read and understand the terms and conditions [+] before proceeding with this service or contact us for further clarification.

    Instant assistance

    Call us at +(65) 6573 7370 or email group@qc.sg. We will typically respond to emails within 20 minutes during business hours and in 1 day over holidays and closures. View business hours

    Monday – Saturday:
    8:00am – 8:00pm

    Sunday:
    9:00am – 3:00pm

    Holidays and closures:
    › New Year’s Day
    › Lunar New Year
    › Good Friday
    › Labour Day
    › Vesak Day
    › Hari Raya Puasa
    › Polling Day
    › Hari Raya Haji
    › National Day
    › Deepavali
    › Christmas Day
    › New Year’s Eve