Quantico (Singapore) Copywriting, Content Marketing and Web-Writing Workshops and Courses

Brand Storytelling Fundamentals Singapore

Centre for Communication + Information Literacy

Brand Storytelling Fundamentals Singapore

Course: BSF-3H

Fee: S$78.35 (nett)

Delivery: Taught live-streamed

Date: 19 June 2020 (3pm – 6pm)

Brand Storytelling Fundamentals (Singapore)

Course imperative

Great brand stories begin here. Great stories typically begin with great questions, creating narratives which are meaningful to your audiences, while fitting into your organisation’s digital strategy and building sustainable relationships with your audiences.

Course overview

Brand Storytelling Fundamentals (BSF-3H) Singapore is a 3-hour live-streamed taught course for brand strategists, focusing on how and why branded storytelling works to create genuine connections with your external and internal audiences across multiple platforms. This course is taught online via a closed live-streaming session, on 19 June 2020, from 3pm to 6pm Singapore local time.

Course topics

• Why some brand stories succeed and others fail
• The psychology and purpose of storytelling
• Building stories into a social media or digital strategy
• Mapping authenticity into audience stories
• Story structures and frameworks
• Storytelling in captions, headlines, and posts
• Storytelling and media releases: navigating new boundaries
• Creative visual techniques for engaging stories
• Beyond the brief: implementation techniques
• Storyboarding techniques

Course objectives

Quantico Centre for Communication + Information Literacy is providing a 3-hour online course for brand strategists to fulfill four key objectives:

• Grasp the storytelling approach and what makes it distinctive
• Learn best practices for highlighting your brand’s USP through storytelling strategies
• Develop effective storyboards, briefs, and frameworks
• Extend branded storytelling techniques to multiple digital and analog platforms

Course applications

The most effective and memorable pieces of communication are stories. This course supports content creators, communications professionals, designers, and copywriters, as they learn how to develop brand storytelling strategies and techniques that work for marketing communications, social media platforms, annual reports, media relations, events, employer branding, and brand activation campaigns.

Course details


Delivery: Online live session
Instructor: Deepa Vijayan

Course: Brand Storytelling Fundamentals Course (June 2020)
Description: Brand Storytelling Fundamentals Course (Singapore)
Contact: One Fullerton Road, #02-01, 049213, Singapore
Organiser: Quantico Centre for Communication + Information Literacy

Course registration

Instant Technical Help: If you encounter technical issues with your form or your enrolment, please get in touch with us directly at +(65) 6573 7370 or send an email to group@qc.sg. For emails, we will typically respond with technical help in under 10 minutes.
Data Privacy: Quantico Centre for Communication + Information Literacy is committed to protecting your data privacy, and complies with Singapore’s Personal Data Protection Act. Contact our Data Protection Officer at +(65) 6832 5114 or email group@qc.sg